Milpitas, California Logo Design

Every new Milpitas organization knows they need a logo, yet few new business owners fully grasp the pivotal role their organization logo can play in their success, or precisely why one business logo works more effectively than another. A logo design has an instant and lasting impact on the growth of a business, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the longevity of a company.

The logos included in the ImageCo portfolio help Milpitas, California companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not demand contemplation, they can be realized in just a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Milpitas, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old part of the community and really wanted to project a vintage tone without appearing as uninteresting or low energy. I accomplished both tasks by creating a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and bacteria made for Milpitas, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, mainly the field of medicine which deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo style with a leaping eco-friendly frog developed for a family members fun center in Milpitas, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - created for Milpitas, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but rather project emotional experiences by means of the pictures they record. The thought behind this logo design was to use negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Milpitas logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Milpitas logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get objective viewpoints on the worthiness of a design concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that tend to hire a professional to design their business logo understand how important a logo design is for their business so they are way more vested in the outcome. Every logo project possesses it’s allotment of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Milpitas, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most crucial part of a printed book because it is usually the very first thing a person views in the book store. With regard to a publishing company, it’s the best opportunity they will likely ever have to publicize their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many instances 1 of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was definitely a winner.

 Milpitas logo layout used for advertising and marketing and also a tag layout for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be vintage cases. For this brand design I tried to come up with a logo that provided a fluid nostalgic feel to it and could be used for everything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Milpitas, California, design consist of an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design jobs considering that it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the exact same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo includes 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be understood.

Logo layout produced for a hair style workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a feeling of ease and class for their new hair studio. I created a concept that did not go the obvious path of designing merely a stylized orchid but instead crafted a company logo that implied an orchid in the formation of a swirl integrated in to the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian horse logo layout produced for a horse ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original business logo design customized to epitomize the unique physical traits of the Arabian breed of horses. With a distinctive head shape and high tail posture, the Arabian is one of the very most immediately identifiable equine breeds in the entire world.

Las Coffee shop logo design a tiny restaurant, layout contains a modified script font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design includes a modified manuscript typeface which floats above a team of luxuriant lines and dots.

Logo style for a software program developer the layout attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the meaning behind a logo design is just as important as how it brands the business it represents.

Progress logo style produced for a Milpitas, California interior designer, layout function a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Milpitas, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Milpitas, California logo design assignment was carried out for a leadership expert that aids business leaders to become more successful at handling people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned products to other sports enthusiasts. I created their Milpitas business logo dsign utilizing a graphic that garners the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really developed for an Milpitas, California area farm it was in reality devised for a products broker, and this creative logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a image that projected trust, effectiveness, and luxury.

 Milpitas Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for externally encountering arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the very first try.

Logo made for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to develop a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.