Modesto, California Logo Design

Virtually every new Modesto business person understands that they require a logo, but few entrepreneurs thoroughly understand the vital role their logo design can perform in their success, or exactly why one logo design works far better than another. A logo has a critical and long-term effect on the prosperity of a company, select the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Modesto, California companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be grasped in just a glance.
  2. Scalability: from labels to posters a scalable logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo should be timeless and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bike produced for a Modesto, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older part of the area and wanted to visualize an old-fashioned vibe without appearing as monotonous or low energy. I fulfilled the two jobs by designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide as well as germs made for Modesto, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and effects of diseases, mainly the field of medicine which works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and even more unforgettable.

logo style with a leaping green frog designed for a family enjoyable center in Modesto, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - created for Modesto, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but rather reveal emotional experiences by means of the pictures they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I made an effort to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Modesto logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Modesto logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get honest assessments on the merit of a concept. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire a professional to create their logo design recognize how crucial a logo is for their company so they are way more vested in the end result. Every logo design project possesses it’s allotment of hurdles, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Modesto, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most vital part of a published book due to the fact that it is usually the very first thing a person views in the bookstore. For a publisher, it’s the best opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was definitely a success.

 Modesto logo design made use of for advertising and marketing as well as a label design for Vintage Situation features an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be antique cases. For this logo concept I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Modesto, California, design consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo jobs because it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their advertising in the very same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself won’t have the likelihood to be understood.

Logo layout developed for a hair layout workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which projected an atmosphere of calmness and class for their new hair salon. I created a concept which did not go the obvious path of crafting simply a stylized orchid but instead crafted a business logo which suggested a flower in the formation of a swirl featured into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they really wanted to forecast to their clients.

Arabian equine logo design created for a steed ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo design styled to embody the unique physical traits of the Arabian breed of horses. By having an identifiable head form and high tail posture, the Arabian is one of the highly easily recognizable equine lineages in the whole world.

Las Cafe logo style a small dining establishment, style consists of a changed manuscript font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design includes a customized script typeface which hovers above a team of elaborate lines and also dots.

Logo design for a software application designer the design functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the meaning supporting a logo design is just as important as how it brands the organization it represents.

Evolve logo style developed for a Modesto, California indoor developer, design attribute a collection of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Modesto, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have been modified to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Modesto, California logo design project was performed for a management coach that assists business leaders to become more effective at overseeing people, expectations, and profitability.
A logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell their used products to other sports enthusiasts. I tailored their Modesto business logo dsign using an image which grabs the interest of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Modesto, California regional farm it was actually created for an investments broker, and this particular creative logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projects assurance, financial success, and luxury.

 Modesto Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for ostensibly facing arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Fortunately, in this instance, I struck a bullseye with the very first shot.

Logo design developed for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to create a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.