Modesto, California Logo Design

Virtually every new Modesto company understands that they are in need of a logo, yet few new business owners fully grasp the crucial role their company logo will take in their success, or why one logo design performs far better than another. A business logo has a critical and long term effect on the financial success of a business, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Modesto, California companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be enduring and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Modesto, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an old section of the community and wished to visualize an old-fashioned tone without coming across as uninteresting or low energy. I achieved the two jobs by means of creating a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and bacteria created for Modesto, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, mainly the branch of healthcare which works with the laboratory assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and even more unforgettable.

logo layout with a jumping environment-friendly frog created for a household enjoyable facility in Modesto, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - designed for Modesto, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather convey emotional experiences through the photos they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something comparable to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Modesto logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Modesto logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get objective opinions on the value of a design. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that are inclined to hire a professional to create their business logo comprehend how vital a logo is for their business so they are way more invested in the result. Every logo job possesses it’s portion of hurdles, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Modesto, California book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most necessary part of a published book given that it is in most cases the first thing a person sees in the bookstore. Concerning a publisher, it’s the best opportunity they will ever get to spotlight their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances one of the aspects consumers tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a good sense of flight and it was surely a victory.

 Modesto logo design made use of for marketing and also a label style for Vintage Situation features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be older cases. For this logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be used for anything from a web page to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Modesto, California, layout consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo jobs considering that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the very same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo design developed for a hair layout workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried an atmosphere of tranquility and connection for their new hair salon. I came up with a design which didn’t go the obvious path of designing merely a stylized orchid but rather crafted a company logo that implied a flower in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is frequently the wrong path and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to transmit to their clients.

Arabian steed logo layout produced for a steed ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo design customized to symbolize the unique physical traits of the Arabian pedigree of equines. By having an unique head form and higher tail posture, the Arabian is one of the very most immediately recognizable horse lineages in the entire world.

Las Cafe logo layout a small restaurant, layout consists of a customized manuscript typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout consists of a customized script typeface which floats over a team of elaborate lines and dots.

Logo layout for a software application developer the design attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the meaning supporting a business logo is just as important as how it brands the business it stands for.

Evolve logo design created for a Modesto, California interior developer, layout function a collection of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Modesto, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have actually been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Modesto, California logo design assignment was performed for a management specialist that enables business leaders to become more successful at overseeing people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their previously owned equipment to other sports enthusiasts. I tailored their Modesto business logo dsign utilizing an image that grabs the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Modesto, California area farm it was actually created for a commodities broker, and this particular business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a graphic that projected self-confidence, success, and wealth.

 Modesto Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for ostensibly dealing with arrow as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Luckily, in this case, I hit a bullseye with the first shot.

Logo design designed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to create a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.