Monterey Logo Design

Nearly every new Monterey company understands that they are in need of a logo, however few new business owners entirely grasp the vital role their logo design will make in their financial success, or why one business logo works better than another. A company logo has an instant and lasting effect on the success of a company, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Monterey businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design should be timeless and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike developed for a Monterey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an older section of town and wanted to project a nostalgic tone without appearing as stodgy or low energy. I fulfilled both of these jobs by creating a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and bacteria designed for Monterey clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and consequences of diseases, mainly the field of medicine which deals with the laboratory examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog made for a household enjoyable center in Monterey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, and also a tree - designed for Monterey traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but rather convey emotional experiences through the images they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Monterey logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Monterey logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular breed of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family as well as with folks that they don’t even know so as to get objective opinions on the benefit of a concept. Fortunately, he shared it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that have a tendency to hire an expert to create their business logo realize how crucial a logo design is for their business so they are much more invested in the final result. Every logo design project has it’s share of hurdles, but the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Monterey publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most critical part of a published book considering that it is ordinarily the first thing a person views in the bookstore. Concerning a publishing company, it’s the most ideal opportunity they will ever get to promote their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances one of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was surely a success.

 Monterey logo design used for advertising as well as a tag style for Vintage Situation features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this business logo design I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Monterey, style include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs considering that it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the exact same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo features 4 characters startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how people ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo design created for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed a feeling of serenity and connection for their new hair studio. I created a concept which did not go the obvious route of making just a stylized orchid but instead crafted a logo design that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they wanted to project to their customers.

Arabian horse logo layout produced for a steed cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo concept tailored to symbolize the unique physical traits of the Arabian breed of horses. By having an identifiable head form and very high tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Coffee shop logo layout a tiny restaurant, style contains a changed manuscript font style which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design includes a customized manuscript font which floats over a team of ornate lines and also dots.

Logo layout for a software program programmer the style attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the meaning supporting a logo design is equally as important as how it serves the enterprise it represents.

Advance logo style produced for a Monterey interior designer, style attribute a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Monterey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, location evaluations, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Monterey logo design assignment was completed for a leadership coach that assists business leaders to become more effective at managing people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned products to other sports enthusiasts. I tailored their Monterey business logo dsign with an illustration which captures the interest of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an Monterey area farm it was in reality developed for a commodities broker, and this particular company was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projects esteem, success, and opulence.
Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to design a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.