Moorpark, California Logo Design

Virtually every new Moorpark organization knows they need a logo, but few entrepreneurs entirely realize the essential role their logo can make in their financial success, or exactly why one logo design functions more effectively than another. A logo design has an instant and sustaining effect on the viability of a company, select the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Moorpark, California businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to movie screens a scalable business logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be lasting and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo style of a bike produced for a Moorpark, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an old section of the town and hoped to visualize a retro tone without coming across as boring or low energy. I achieved both jobs via creating a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscope slide and bacteria designed for Moorpark, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, mainly the branch of healthcare which deals with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and more meaningful.

logo design with a jumping eco-friendly frog designed for a household fun facility in Moorpark, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and a tree - developed for Moorpark, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional journeys through the photos they record. The idea behind this logo concept was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I tried to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Moorpark logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Moorpark logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family as well as with individuals that they don’t even know so as to get impartial opinions on the benefit of a design. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world because the people that have a tendency to hire a professional to design their business logo recognize how crucial a logo design is for their business so they are way more vested in the final result. Every logo design project possesses it’s allotment of hurdles, however the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Moorpark, California book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most crucial part of a printed book given that it is usually the initial thing a person sees in the bookstore. Concerning a publisher, it’s the best opportunity they will ever have to advertise their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many occurrences one of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of flight and it was undoubtedly a winner.

 Moorpark logo layout used for marketing and also a tag layout for Vintage Situation features an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that looked to be much older cases. For this logo concept I strove to come up with a logo that had a fluid old style feel to it and could be used for every thing from a web site to a label on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Moorpark, California, layout include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs because it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the exact same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design features 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style developed for a hair layout studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected an atmosphere of peace and class for their new hair salon. I came up with a design that didn’t go the obvious direction of creating just a stylized orchid but alternatively crafted a logo design that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they wanted to forecast to their customers.

Arabian equine logo layout produced for a horse cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo concept styled to epitomize the unique physical traits of the Arabian breed of horses. With an identifiable head shape and high tail carriage, the Arabian is one of the most easily recognizable equine types in the world.

Las Cafe logo style a tiny dining establishment, design includes a customized script font which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, style includes a modified manuscript typeface which hovers above a group of luxuriant lines as well as dots.

Logo design for a software application developer the style functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the symbolism supporting a company logo is equally as important as how it serves the company it represents.

Progress logo layout developed for a Moorpark, California indoor developer, layout feature a collection of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Moorpark, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site inspections, programming, study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have actually been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Moorpark, California logo design job was completed for a management coach that aids business leaders to develop into more effective at handling people, expectations, and profitability.
A logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell their pre-owned items to other sports enthusiasts. I created their Moorpark logo design dsign along with an illustration that grabs the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an Moorpark, California regional farm it was in reality designed for an investments broker, and this particular brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a graphic that projected trust, success, and luxury.

 Moorpark Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for ostensibly dealing with arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this instance, I hit a bullseye with the first try.

Logo design made for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to design a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.