Moraga Logo Design
- Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in merely a look.
- Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at any scale.
- Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
- Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and twenty years from now.
Ferry Street Coffee Company | Logo Design | Retail Branding
This startup coffee roaster and cafe were actually opening in an older section of the area and hoped to project a retro atmosphere without coming across as stodgy or low energy. I accomplished each of the tasks via developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline that examines the triggers and effects of diseases, mainly the branch of medicine which deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic purposes.
The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.
Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and even more meaningful.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.
Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.
In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but instead project emotional journeys by means of the pictures they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently tell entire stories using their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I tried to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable Moraga logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular variety of sea bird. When I turn a design over to a client I urge all of them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get honest judgements on the value of a design. Fortunately, he talked about it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design. Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their business logo realize how vital a logo is for their organization so they are way more invested in the result. Every logo design project has it’s portion of obstacles, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a slender piece of real estate to work with, nevertheless it is the most vital part of a printed book because it is in most cases the first thing a person sees in the bookstore. With respect to a publisher, it’s the most ideal opportunity they will likely ever have to publicize their label and get their logo design in front of the people that purchase actual books.
This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and go however it looks like that in many cases one of the aspects individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was undoubtedly a success.
Vintage Case | Logo Design
Vintage case specialized in all new cases for musical instruments, which appeared to be older cases. For this brand design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be used for anything from a web site to a label on brand new cases that seemed like they were from another era.
Kujak Orthodontics | Logo Design | Sign Design
Dental business logos can easily be one of the most challenging and difficult logo design projects considering that it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the exact same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.
I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.
I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.
Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to communicate.
The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios required a company logo which communicated an atmosphere of ease and elegance for their new hair studio. I created a design that did not go the obvious route of making just a stylized orchid but instead designed a logo design that implied a flower in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is usually the incorrect path and in this case, the design ended up not being about the flower but instead put the main focus on the feeling that they wanted to forecast to their patrons.
Dazzo Arabians | Logo Design
ImageCo crafted a distinct company logo design fashioned to manifest the unique physical traits of the Arabian type of horses. By having a different head form and very high tail carriage, the Arabian is one of the most immediately identifiable equine breeds in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo layout a small restaurant, layout consists of a customized script font style which hovers above a team of luxuriant lines as well as dots.
Smart Kernels | Logo Design
A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the meaning supporting a company logo is equally as important as how it serves the company it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Moraga interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This particular Moraga logo design project was undertaken for a leadership advisor that aids business professionals to develop into more successful at supervising people, expectations, and profitability.
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
Brewgrrs Restaurant | Logo Design | Restaurant Branding
