Moraga, California Logo Design
Nearly every new Moraga business person understands that they are in need of a logo, however few new business owners fully understand the vital role their logo design will take in their success, or why one business logo performs far better than another. A logo design has an instant and long-term effect on the growth of a business, go with the right one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a company.
The logos presented in the ImageCo portfolio help Moraga, California companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.
- Simplicity: simple logo designs do not demand deliberation, they can be comprehended in just a look.
- Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at every size.
- Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
- Relevance: a logo should be enduring and should feel as relevant today, tomorrow, and forty years from today.
Ferry Street Coffee Company | Logo Design | Retail Branding
This budding coffee roaster and coffee shop were actually launching in an older section of the community and really wanted to visualize a retro atmosphere without appearing as stodgy or low energy. I accomplished both of these tasks by designing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.
Mid-Valley Pathology | Logo Design
Pathology is the science which examines the triggers and effects of diseases, mainly the field of medicine which deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic intents.
The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a logo design.
Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and even more unforgettable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.
Given that the title of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.
In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the images they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories using their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with just words. I attempted to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable Moraga logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The bulk of custom logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he liked the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this specific kind of sea bird. When I turn a concept over to a customer I urge them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get unbiased point of views on the benefit of a concept. Fortunately, he discussed it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept. Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo design comprehend how essential a logo design is for their business so they are way more vested in the outcome. Every logo design job possesses it’s share of hurdles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a slender piece of real estate to work with, yet it is the most crucial part of a published book because it is often the initial thing a person views in the book shop. Concerning a publisher, it’s the optimal opportunity they will ever get to publicize their label and get their logo design in front of the individuals that purchase actual books.
This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.
Air LA | Logo Design
Airlines come and depart yet it seems that in many cases 1 of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was undoubtedly a winner.
Vintage Case | Logo Design
Vintage case specialized in brand-new cases for music instruments, which looked to be antique cases. For this business logo design I sought to come up with a logo that provided a fluid retro feel to it and could be utilized for anything from a web page to a label on brand new cases that looked like they were from a different generation.
Kujak Orthodontics | Logo Design | Sign Design
Dentistry logos can easily be one of the most challenging logo jobs due to the fact that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.
I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.
I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.
Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to relate.
The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the likelihood to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios desired a logo design which carried a spirit of calmness and class for their new hair salon. I came up with a concept that didn’t go the obvious path of crafting simply a stylized orchid but rather created a business logo which suggested an orchid in the formation of a swirl featured into the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is frequently the incorrect path and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they really wanted to transmit to their patrons.
Dazzo Arabians | Logo Design
ImageCo designed an original custom logo design fashioned to epitomize the unique physical traits of the Arabian kind of horses. By having an unique head form and very high tail carriage, the Arabian is one of the very most easily recognizable horse types in the whole world.
Las Cafe | Logo Design | Restaurant Branding
Las Coffee shop logo layout a small dining establishment, design consists of a changed manuscript font which hovers above a group of luxuriant lines and also dots.
Smart Kernels | Logo Design
A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the substance behind a logo design is just as important as how it brands the company it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Moraga, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms business logo idea wasn’t really developed for an Moraga, California area farm it was in reality devised for a products broker, and this particular company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a image that projected trust, success, and wealth.
Turning Point Foundation | Logo Design
The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this instance, I hit a bullseye with the 1st go.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to produce a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.
