POINTERS ON FINDING THE RIGHT LOGO DESIGNER
BUDGET
A logo design is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to keep in mind that they can’t refund the amount of time you commit which is much more precious than your money is.
PORTFOLIO
Many design firms talk a good game but ultimately a designer can only be determined by the quality of their portfolio, if the work in their portfolio doesn’t feature real world examples chances are they won’t be able to deliver a premium logo design.
VISION
A logo’s objective is to be recognized and remembered, and it’s objective is to mirror your unique vision for your organization. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how quickly they will get paid.
Moraga LOGO DESIGN
For over twenty years ImageCo has been helping entrepreneurs establish unforgettable brands. We’ve performed brand identity design work for builders, universities, diamond miners, party planners, diners, retail stores, and virtually every other kind of business you can imagine. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electric sign. As a result of our sign first technique our brand identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first technique guarantees that our logos are just as effective whether they are used in TV commercials or web apps, they are consistently identifiable, understood, and always remembered regardless of size or use.
American Made ★ Design
The thing which really sets ImageCo apart from many of the design companies that you might have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we do in-house. No matter the type of project we accept, brand identity design, web site, trade show exhibition, or electric sign, we do not, and never will contract out our client’s work to organizations located outside the US. Whenever you call us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and determines the terms of how my customers and I do business.
ASPECTS OF AN EFFECTIVE LOGO DESIGN
- Simplicity: simple logo designs don’t require contemplation, they can be grasped in merely a look.
- Scalability: from business cards to store signs a scalable logo will stay legible and equally emotive at every size.
- Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
- Relevance: a business logo should be ageless and should feel equally relevant today, tomorrow, and forty years from now.
understanding branding
Brand – It is a verb and a noun, it is an identifying mark and the act of noting something to make sure that it could be distinguished, its genesis originates from the mark branded onto livestock. Nowadays a brand symbolizes practically anything with a motive, regardless of whether it be earnings or politics, a brand is an innate aspect of specifying the worth of a specific thing in the public’s mind.
Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target audience, it’s objective is to create an image that the target market can identify with.
Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone says the brand names Lamborghini or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals want those products. Brand image is why individuals purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.
Branding Companies – If you look back at the origin of most branding firms you’ll discover that they are often re-branded marketing and advertising firms. When somebody states they are in advertising most people will likely have an idea about what they do. But when somebody claims “I am in branding”… it simply seems more impressive, probably it’s due to the fact that most individuals do not understand what it suggests to be in branding so it comes off as mysterious and kind of sexy.
Brand Identity – Is an inclusive term that describes the visual aspects of a product or business that influence understandings. This mainly consists of the name, the logo, the packaging, the different colors used however can additionally include sound, lighting, texture, signage, just about anything that can be seen, touched or heard are part of a brand identity.
Brand Identity Designer – A brand identity designer is a designer that specializes in a kind of visual design which helps shape the perception of a firm, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral products such as business cards, stationery, and brochures. Some identity designers also build sites and user interfaces. The crucial role of a brand identity designer is to create the visual cues and also an emotional tone with the objective of affecting actions, outcomes and also understandings.
Featured SIGNS & LOGOS
Ferry Street Coffee Company | Logo Design | Retail Branding
This budding coffee roaster and cafe were actually launching in an old section of the town and wanted to cast a nostalgic vibe without coming across as uninteresting or low energy. I achieved both tasks via creating a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design
Pathology is the science which researches the root causes and consequences of diseases, mainly the branch of medicine that works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic purposes.
The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.
Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and much more memorable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.
Given that the name of the company features the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy mood.
In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead project emotional experiences through the pictures they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes convey entire stories using their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something comparable to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable Moraga logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.
Coastal Wireless | Logo Design The majority of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific variety of sea bird. When I turn a design over to a client I urge them to talk about it with colleagues and family as well as with folks that they don’t even know so as to get neutral judgements on the benefit of a design concept. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design. Business logos are a weird animal in the design world because the people that are inclined to hire a professional to design their business logo comprehend how vital a logo is for their organization so they are way more vested in the result. Every logo job has it’s allotment of obstacles, however the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a cramped parcel of real estate to work with, yet it is the most crucial part of a published book because it is often the primary thing a person sees in the bookstore. Concerning a publishing company, it’s the best opportunity that they will ever have to advertise their product and get their logo design in front of the people that purchase actual books.
This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and depart but it looks like that in many cases one of the things individuals tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was surely a success.
Vintage Case | Logo Design
Vintage case specialized in brand new cases for music instruments, that appeared to be older cases. For this business logo design I strove to come up with a logo that provided a fluid retro feel to it and could easily be used for every thing from a web site to a label on brand new cases that seemed like they were from another point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dentistry logo designs can easily be one of the most difficult logo jobs considering that it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their advertising in the same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.
I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.
I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.
The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios desired a business logo which communicated a sense of simplicity and elegance for their new hair studio. I came up with a concept which did not go the obvious direction of creating merely a stylized orchid but alternatively delivered a business logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is usually the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they wanted to project to their clients.
Dazzo Arabians | Logo Design
ImageCo crafted a distinct custom logo design tailored to embody the unique physical traits of the Arabian kind of horses. With a distinctive head form and higher tail posture, the Arabian is one of the highly quite easily identifiable equine types in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo design a small dining establishment, design includes a customized script font style which hovers over a group of ornate lines as well as dots.
Smart Kernels | Logo Design
A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the business it represents.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Moraga interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location examinations, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This particular Moraga logo design job was undertaken for a leadership specialist that enables business professionals to develop into more effective at managing people, expectations, and productivity.
On The Fly | Logo Design | Retail Branding
With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their previously owned equipment to other sports enthusiasts.
I tailored their Moraga logo design design with an image that garners the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
MQ Farms | Logo Design | Branding
The MQ farms brand idea wasn’t actually produced for an Moraga regional farm it was really developed for an investments broker, and this particular trademark was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a brand mark that projects self-confidence, effectiveness, and wealth.
Turning Point Foundation | Logo Design
The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Thankfully, in this particular case, I struck a bullseye with the 1st try.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the business owner to develop a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.
commercial identity design projects
