Morgan Hill Logo Design

Virtually every new Morgan Hill business knows they are in need of a logo, yet few new business owners entirely realize the crucial role their organization logo can play in their financial success, or precisely why one logo performs far better than another. A logo design has an instant and long-term influence on the financial success of a company, select the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Morgan Hill companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle developed for a Morgan Hill coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an older section of the town and really wanted to project a nostalgic feel without coming across as monotonous or low energy. I fulfilled the two jobs by means of designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs made for Morgan Hill medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and effects of diseases, mainly the branch of healthcare that deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and more memorable.

logo style with a jumping eco-friendly frog created for a family fun facility in Morgan Hill.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - developed for Morgan Hill travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the photos they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I attempted to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Morgan Hill logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Morgan Hill logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family members as well as with individuals that they don’t actually know so as to get unprejudiced assessments on the merit of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo understand how essential a logo is for their company so they are much more invested in the outcome. Every logo project possesses it’s portion of hurdles, but the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Morgan Hill book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most essential part of a printed book considering that it is ordinarily the first thing a person sees in the bookstore. For a publisher, it’s the opportunity that they will ever have to spotlight their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases 1 of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was undoubtedly a success.

 Morgan Hill logo design made use of for marketing and also a label style for Vintage Case includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be vintage cases. For this brand concept I tried to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Morgan Hill, design consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs considering that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the chance to be understood.

Logo layout developed for a hair layout studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that communicated a feeling of contentment and elegance for their new hair studio. I created a design which didn’t go the obvious direction of designing simply a stylized orchid but rather designed a logo design that suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in designing a business logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they wanted to transmit to their customers.

Arabian equine logo design developed for an equine ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo design styled to symbolize the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the highly easily recognizable horse types in the world.

Las Coffee shop logo layout a small restaurant, design consists of a customized manuscript typeface which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style consists of a customized script typeface which hovers over a group of elaborate lines and dots.

Logo layout for a software programmer the design attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the substance behind a logo is equally as important as how it serves the enterprise it represents.

Evolve logo design created for a Morgan Hill interior designer, layout attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Morgan Hill interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words advanced have been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Morgan Hill logo design job was undertaken for a leadership expert that aids business leaders to develop into more effective at managing people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to market their used equipment to other sports enthusiasts. I designed their Morgan Hill logo design dsign with an illustration that pulls in the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually produced for an Morgan Hill regional farm it was really developed for a products broker, and this brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a brand mark that projected trust, effectiveness, and prosperity.
Logo made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to create a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.