Acute Care 360 ImageCo, Morgan Hill, California, CA,

ImageCo, Morgan Hill, California, CA,

Evolv Design logo designed by ImageCo, Morgan Hill, California, CA,

Red Panda Publishers logo designed by ImageCo, Morgan Hill, California, CA,

Morgan Hill, California, CA,

ImageCo, Morgan Hill, California, CA,
ImageCo, Morgan Hill, California, CA,

Mid Valley Pathology logo designed by ImageCo, Morgan Hill, California, CA,

FSA OK logo designed by ImageCo, Morgan Hill, California, CA,

Emerald Heights logo designed by ImageCo, Morgan Hill, California, CA,

Club Sapphire logo designed by ImageCo, Morgan Hill, California, CA,

Downtown Dogs logo designed by ImageCo, Morgan Hill, California, CA,

School board logo designed by ImageCo, Morgan Hill, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Morgan Hill, California, CA,

Stoney Forensic logo designed by ImageCo, Morgan Hill, California, CA,

Smart kernels logo designed by ImageCo, Morgan Hill, California, CA,

STRATEGIES ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company offers a money back guarantee try to remember that they can’t reimburse the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a designer can only be judged from the quality of their portfolio, if the work in their design portfolio doesn’t contain real world samples chances are they will not be able to produce a quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to echo your personal vision for your business. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

Morgan Hill LOGO DESIGN​

For over two decades ImageCo has been helping small business owners develop memorable brand identities. We have done brand design work for ranchers, educational institutions, diamond miners, party planners, coffee roasters, retail stores, and practically every other kind of business concern you can imagine. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be used as an electrical sign. Because of our sign first approach our logo designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first approach insures that our logos are equally reliable whether they are used in TV commercials or website headers, they are consistently recognizable, understood, and always remembered regardless of size or function.

American Made ★ Design

Something that really sets ImageCo apart from other design companies that you might possibly have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we perform in-house. No matter the type of design project we take on, brand identity design, web site, trade show booth, or commercial sign, we do not, and never will contract out our client’s work to contractors located outside the USA. When you phone us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not an agent that increases the price of your design project and determines the terms of how we do business.

QUALITIES OF A GREAT LOGO DESIGN

Nearly every new Morgan Hill company understands that they need a logo, yet few start-ups fully grasp the pivotal role their business logo can play in their financial success, or the reason that one business logo performs far better than another. A business logo has a critical and sustaining influence on the growth of a company, choose the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Morgan Hill businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need contemplation, they can be understood in merely a glimpse.
  2. Scalability: from label to retail signs a scalable business logo will be legible and equally emotive at any scale.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a logo design needs to be enduring and should feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark and the act of marking something to ensure that it could be recognized, its origin comes from the mark burned onto livestock. These days a brand symbolizes practically anything with a motive, whether it be profit or political parties, a brand is an intrinsic aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are all from the same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s objective is to create a mental image that the audience will likely identify with.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody says the names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people want those products. Brand image is why people identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the origin of most branding agencies you’ll discover that they are quite often re-branded advertising companies. When someone states they are in marketing the majority of people will likely have an idea about what they do. But when somebody states “I am in branding”… it just sounds much more impressive, possibly it’s because lots of people don’t recognize what it means to be in branding so it comes off as more mysterious and kind of sexy.

Brand Identity – Is an inclusive term that describes the visual elements of a product or business that influence understandings. This largely consists of the name, the logo design, the packaging, the different colors used yet can likewise include sound, lights, texture, signage, actually anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps form the perception of a firm, a product or an organization. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral products such as business cards, stationery, and pamphlets. Some identity designers also build sites and also user interfaces. The essential role of a brand identity designer is to create the visual cues and an emotional tone with the objective of influencing actions, outcomes and also perceptions.

select signs/logos

Retro logo design of a bicycle developed for a Morgan Hill coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old section of the city and hoped to cast a vintage feel without appearing as monotonous or low energy. I fulfilled the two tasks via designing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also germs made for Morgan Hill clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, especially the branch of healthcare which works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog designed for a household fun center in Morgan Hill.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - made for Morgan Hill traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead project emotional journeys through the photos they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Morgan Hill logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Morgan Hill logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced assessments on the worthiness of a design concept. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that are inclined to hire an expert to create their logo design recognize how important a logo design is for their company so they are much more vested in the result. Every logo design job has it’s portion of challenges, but the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Morgan Hill publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most critical part of a printed book since it is often the primary thing a person sees in the bookstore. With respect to a publishing company, it’s the most ideal opportunity that they will ever have to spotlight their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many instances one of the items individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was certainly a winner.

 Morgan Hill logo design utilized for advertising as well as a tag design for Vintage Case includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be antique cases. For this logo concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Morgan Hill, layout consist of an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo projects due to the fact that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the exact same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo features 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design developed for a Morgan Hill hair style workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried a sense of tranquility and connection for their new hair studio. I came up with a concept which didn’t go the obvious course of designing simply a stylized orchid but alternatively created a company logo which suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but alternately placed the importance on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo style produced for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logo concept fashioned to epitomize the unique physical traits of the Arabian type of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the very most immediately identifiable horse breeds in the entire world.

Las Cafe, A Morgan Hill Coffee shop logo layout a little dining establishment, layout contains a modified manuscript typeface which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design consists of a modified manuscript font style which floats above a group of luxuriant lines and also dots.

Logo style for a software designer the layout attributes and also iconic Morgan Hill element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the enterprise it stands for.

Develop logo style developed for a Morgan Hillindoor designer, layout feature a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Morgan Hill interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, location examinations, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Morgan Hill, the characters for letter V and also A in center of words progressed have actually been changed to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Morgan Hill logo design assignment was completed for a leadership coach that enables business professionals to become more efficient at supervising people, expectations, and productivity.

A Morgan Hill business logo layout including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to market their pre-owned equipment to other sports enthusiasts.

I tailored their Morgan Hill logo design using a graphic that pulls in the interest of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Morgan Hill company logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really composed for an Morgan Hill area farm it was in reality devised for a products broker, and this creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projected assurance, effectiveness, and prosperity.

 Morgan Hill Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for ostensibly encountering arrow as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Luckily, in this instance, I nailed a bullseye with the 1st go.

Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a renowned Morgan Hill sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to create a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Electrical sign design for Morgan Hill restaurnat designed by Morgan Hill Sign Business
Morgan Hill logo design and brand identity design for Morgan Hill commercial businesses
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,

Logo designed by ImageCo, Morgan Hill, California, CA,

Logo designed by ImageCo, Morgan Hill, California, CA,

Logo designed by ImageCo, Morgan Hill, California, CA,

Logo designed by ImageCo, Morgan Hill, California, CA,

Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,
Logo designed by ImageCo, Morgan Hill, California, CA,