Napa, California Logo Design

Virtually every new Napa company understands that they are in need of a logo, however few new business owners fully grasp the pivotal role their logo design can play in their becoming successful, or exactly why one business logo performs more effectively than another. A logo has an immediate and sustaining impact on the financial success of a company, select the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Napa, California businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design should be lasting and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bike created for a Napa, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an old section of the area and wished to visualize a retro vibe without appearing as monotonous or low energy. I achieved the two jobs by designing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and germs made for Napa, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, especially the branch of medicine which works with the clinical assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and much more meaningful.

logo design with a leaping green frog developed for a household fun facility in Napa, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - developed for Napa, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead project emotional experiences through the pictures they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Napa logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Napa logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family as well as with other people that they don’t even know so as to get neutral point of views on the benefit of a design. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo understand how essential a logo design is for their organization so they are much more vested in the end result. Every logo design project has it’s share of obstacles, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Napa, California book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most important part of a printed book due to the fact that it is usually the first thing a person sees in the book store. For a publishing company, it’s the most ideal opportunity that they will ever have to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences 1 of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was undoubtedly a victory.

 Napa logo style used for advertising and marketing and also a tag design for Vintage Instance includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be older cases. For this business logo design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for anything from a web page to a label on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Napa, California, design consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs due to the fact that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo features 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how people ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout created for a hair design workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed a sense of relaxation and connection for their new hair studio. I came up with a design that didn’t go the obvious route of creating just a stylized orchid but alternatively created a logo design that suggested a flower in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but instead put the importance on the emotion that they really wanted to forecast to their clients.

Arabian steed logo style developed for a horse cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo design styled to manifest the unique physical traits of the Arabian kind of equines. By having an identifiable head shape and higher tail posture, the Arabian is one of the very most immediately recognizable horse lineages in the world.

Las Coffee shop logo style a little restaurant, layout includes a changed manuscript font style which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style consists of a changed script font style which floats over a team of luxuriant lines and also dots.

Logo layout for a software programmer the design functions and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in quite a few cases the meaning supporting a business logo is equally as important as how it brands the organization it represents.

Develop logo layout produced for a Napa, California interior developer, style function a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Napa, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have actually been modified to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Napa, California logo design job was carried out for a leadership consultant that aids business professionals to become more effective at overseeing people, expectations, and profitability.
A logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to market their used items to other sports enthusiasts. I tailored their Napa business logo dsign using an image which garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Napa, California regional farm it was really devised for a products broker, and this trademark was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a image that projected self-confidence, effectiveness, and luxury.

 Napa Logo design for a nonprofit, Turning Point Solutions - the logo style function for externally facing arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular instance, I hit a bullseye with the very first go.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to develop a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.