Newark, California Logo Design

Virtually every new Newark business person knows they need a logo, yet few new business owners thoroughly comprehend the crucial role their company logo can play in their becoming successful, or the reason that one logo design performs more effectively than another. A business logo has a critical and lasting influence on the prosperity of a business, select the correct one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help Newark, California businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be understood in just a look.
  2. Scalability: from business cards to movie screens a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo must be ageless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bicycle developed for a Newark, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an old section of the area and really wanted to project a vintage atmosphere without appearing as stodgy or low energy. I accomplished the two jobs by developing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and bacteria created for Newark, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, especially the branch of healthcare that deals with the clinical examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and a lot more meaningful.

logo design with a jumping green frog designed for a household fun center in Newark, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and a tree - made for Newark, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers don’t capture places or things but rather reveal emotional journeys through the images they capture. The thought behind this logo design was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Newark logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Newark logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get objective judgements on the value of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo design understand how vital a logo design is for their organization so they are much more vested in the result. Every logo job has it’s allotment of obstacles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Newark, California book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most necessary part of a published book due to the fact that it is ordinarily the primary thing a person sees in the bookstore. Regarding a publisher, it’s the optimal opportunity that they will ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences one of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was certainly a winner.

 Newark logo style made use of for advertising and a label design for Vintage Instance includes an old font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be older cases. For this custom logo design I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for everything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Newark, California, style consist of an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo projects considering that it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be understood.

Logo style developed for a hair style studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected an atmosphere of serenity and connection for their new hair salon. I came up with a concept which did not go the obvious course of creating just a stylized orchid but rather delivered a business logo that implied a flower in the formation of a swirl featured into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately put the attention on the feeling that they wanted to transmit to their clients.

Arabian equine logo layout produced for a steed ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype design fashioned to epitomize the unique physical traits of the Arabian pedigree of horses. With a distinctive head form and higher tail carriage, the Arabian is one of the most quite easily identifiable equine lineages in the world.

Las Cafe logo design a little dining establishment, layout consists of a customized script font style which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout includes a changed script font which floats over a team of elaborate lines as well as dots.

Logo style for a software designer the layout features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the significance supporting a company logo is equally as important as how it brands the company it stands for.

Progress logo style developed for a Newark, California indoor developer, layout function a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newark, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, site examinations, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have actually been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Newark, California logo design assignment was done for a management advisor that enables business professionals to become more effective at handling people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to market their secondhand goods to other sports enthusiasts. I created their Newark logo design dsign along with an illustration which garners the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually created for an Newark, California regional farm it was actually created for an investments broker, and this business logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a image that projected self-assurance, success, and affluence.

 Newark Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for ostensibly encountering arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Luckily, in this instance, I struck a bullseye with the very first shot.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the business owner to design a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.