Noe Valley, California Logo Design

Nearly every new Noe Valley business professional knows they are in need of a logo, yet few new business owners entirely comprehend the pivotal role their business logo can play in their success, or why one logo functions far better than another. A company logo has an immediate and long term impact on the growth of a business, pick the right one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the life span of a business.

The logos included in the ImageCo portfolio help Noe Valley, California businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from labels to movie screens a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo should be enduring and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bicycle produced for a Noe Valley, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an old part of the area and hoped to cast a nostalgic tone without appearing as boring or low energy. I fulfilled each of the tasks by means of designing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide as well as germs developed for Noe Valley, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, especially the branch of medicine that works with the laboratory assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and even more unforgettable.

logo style with a leaping eco-friendly frog created for a family members enjoyable facility in Noe Valley, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - created for Noe Valley, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but instead project emotional experiences through the photos they capture. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Noe Valley logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Noe Valley logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get objective opinions on the value of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire an expert to create their logo design understand how important a logo is for their company so they are much more vested in the result. Every logo job has it’s share of challenges, but the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Noe Valley, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most critical part of a published book because it is usually the first thing a person sees in the book shop. Regarding a publisher, it’s the optimal opportunity they will likely ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases 1 of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was certainly a success.

 Noe Valley logo design utilized for advertising and also a tag style for Vintage Situation features an old font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be vintage cases. For this logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for everything from a website to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Noe Valley, California, design consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo jobs considering that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design features 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be understood.

Logo layout created for a hair style studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected an atmosphere of contentment and class for their new hair studio. I created a design that didn’t go the obvious route of making just a stylized orchid but alternatively designed a logo design that suggested an orchid in the formation of a swirl blended into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a company logo is in most cases the wrong route and in this case, the design ended up not being about the orchid but instead put the emphasis on the feeling that they really wanted to project to their customers.

Arabian steed logo style created for an equine ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype concept tailored to exemplify the unique physical traits of the Arabian kind of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the very most immediately recognizable equine breeds in the whole world.

Las Coffee shop logo style a small dining establishment, layout includes a changed manuscript typeface which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout consists of a modified script typeface which hovers above a group of ornate lines and also dots.

Logo design for a software application developer the design functions as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the meaning behind a logo design is just as important as how it brands the company it represents.

Evolve logo style developed for a Noe Valley, California indoor developer, layout feature a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Noe Valley, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have been customized to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Noe Valley, California logo design assignment was completed for a management advisor that aids business professionals to become more effective at overseeing people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to market their previously owned equipment to other sports enthusiasts. I created their Noe Valley logo dsign along with a graphic which seizes the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Noe Valley, California area farm it was really devised for a commodities broker, and this particular logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop a image that projected confidence, effectiveness, and luxury.

 Noe Valley Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for ostensibly facing arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Luckily, in this particular instance, I struck a bullseye with the very first shot.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to design a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.