Noe Valley Logo Design

Each and every new Noe Valley venture knows they require a logo, yet few new business owners fully are aware of the crucial role their logo design will make in their becoming successful, or precisely why one business logo works more effectively than another. A logo has a critical and long-term influence on the prosperity of a business, select the right one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Noe Valley businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t demand consideration, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bicycle developed for a Noe Valley coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an older section of the town and wished to visualize a vintage feel without appearing as monotonous or low energy. I achieved both jobs by designing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide and bacteria designed for Noe Valley clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, mainly the branch of medicine that deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and much more unforgettable.

logo style with a jumping green frog developed for a household enjoyable center in Noe Valley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, and also a tree - developed for Noe Valley travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but rather project emotional journeys by means of the pictures they record. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Noe Valley logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Noe Valley logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get neutral point of views on the worthiness of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire a professional to create their business logo comprehend how important a logo design is for their company so they are way more vested in the outcome. Every logo design job possesses it’s share of difficulties, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Noe Valley book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most crucial part of a printed book given that it is usually the very first thing a person views in the book store. With regard to a publishing company, it’s the optimal opportunity they will likely ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of air travel and it was definitely a winner.

 Noe Valley logo layout utilized for marketing and also a label layout for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be much older cases. For this logo concept I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Noe Valley, layout consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo jobs due to the fact that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the very same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be understood.

Logo layout created for a hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related an atmosphere of contentment and elegance for their new hair studio. I created a design that did not go the obvious course of crafting simply a stylized orchid but alternatively delivered a company logo which implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but instead put the importance on the perception that they really wanted to project to their customers.

Arabian horse logo style produced for a horse cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept tailored to epitomize the unique physical traits of the Arabian kind of equines. By having an identifiable head shape and high tail posture, the Arabian is one of the most immediately identifiable horse breeds in the entire world.

Las Cafe logo style a small dining establishment, layout contains a customized script font which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design includes a customized manuscript font style which floats over a group of elaborate lines and also dots.

Logo style for a software program programmer the design attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the symbolism behind a company logo is just as important as how it brands the organization it represents.

Progress logo style produced for a Noe Valley interior designer, style function a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Noe Valley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have actually been customized to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Noe Valley logo design job was carried out for a leadership consultant that enables business professionals to become more successful at supervising people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand equipment to other sports enthusiasts. I created their Noe Valley logo design dsign with a graphic that garners the interest of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually created for an Noe Valley regional farm it was in reality developed for a commodities broker, and this company logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a graphic that projected assurance, success, and luxury.
Logo created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to design a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.