Acute Care 360 ImageCo, Noe Valley, California, CA,

ImageCo, Noe Valley, California, CA,

Evolv Design logo designed by ImageCo, Noe Valley, California, CA,

Red Panda Publishers logo designed by ImageCo, Noe Valley, California, CA,

Noe Valley, California, CA,

ImageCo, Noe Valley, California, CA,

ImageCo, Noe Valley, California, CA,
Mid Valley Pathology logo designed by ImageCo, Noe Valley, California, CA,

FSA OK logo designed by ImageCo, Noe Valley, California, CA,

Emerald Heights logo designed by ImageCo, Noe Valley, California, CA,

Club Sapphire logo designed by ImageCo, Noe Valley, California, CA,

Downtown Dogs logo designed by ImageCo, Noe Valley, California, CA,

WSBA logo designed by ImageCo, Noe Valley, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Noe Valley, California, CA,

Stoney Forensic logo designed by ImageCo, Noe Valley, California, CA,

Smart kernels logo designed by ImageCo, Noe Valley, California, CA,

Memorable Logos That Tell Stories and Connect Emotionally

Creating a brand identity or a logo design that is both unforgettable and tells the story about who you are or what you do is a monumental job. The difficulty is to make a design concept which is simplistic enough to be understood at a glimpse and conveys enough information that it can communicate who you are. But no logo can totally tell your story or summarize your organization, and going down that road frequently produces a brand identity design that performs neither. Although, in skilled hands, it is possible to strike a balance between both and design a logo that both informs and emotes and reaching that sweet spot is what every business should hope for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a free lance branding specialist. For over 20 years I have been designing memorable logos and brand identity designs that tell stories and resonate with clients. But don’t take my word for it, just check out my logo portfolio and discover for yourself. I do not assert to be the best logo designer in the world, however, I do know what I am actually doing and my customers tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such fervor by people working in the branding industry, that a person has to wonder why so many people in branding firms dislike logo designs as much as they seem to. It is quite true that your logo is not your brand, however what does that make a brand that has no logo? One thing is quite certain, it guarantees that a brand with no logo will be faceless and easily forgotten.

Without a visual identity, a company’s brand is nothing more than a fading memory because people would have nothing to anchor their brand experiences too.

Some compare a logo to a smile or a handshake which is slightly accurate, however it’s also far more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a business’s brand. A logo serves as an anchor due to the fact that the entire brand experience is secured to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will serve as the guiding reference point for every thing that comes after it. A logo serves in the same way, it is a foundational element that supports the organization it represents, and it also serves as a reference point that guides a brand as it expands.

ImageCo is a brand identity business and our goal is to help our clients lay that cornerstone as well as drop that anchor. We help companies look well established, more refined, and more experienced. This ensures that our clients will always be taken seriously, and are not only deserving of a seat at the table, but look like they ought to be seated at the head of that table.

Noe Valley LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners establish memorable brand identities. We’ve done branding work for farmers, educational institutions, heart surgeons, party planners, bistros, retailers, and just about every other kind of business concern you can envision. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electric sign. Because of our sign first technique our designs can, and have been employed in everything from clothing labels to neon signs. Our sign first approach insures that our logo designs are equally reliable whether they are used in TV commercials or website apps, they are consistently identifiable, comprehended, and remembered regardless of scale or purpose.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design companies that you might possibly have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to do, we do ourselves. Regardless of the kind of project we accept, brand identity design, business website, trade show banners, or electric sign, we do not, and never will contract out our client’s projects to companies located outside the USA. Whenever you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and dictates the conditions of how you and I do business.

ASPECTS OF A GOOD LOGO DESIGN

Nearly every new Noe Valley business understands that they need a logo, but few new business owners fully grasp the vital role their company logo will make in their financial success, or the reason that one business logo performs more effectively than another. A logo design has an instant and sustaining influence on the growth of a business, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Noe Valley businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a look.
  2. Scalability: from label to billboards a scalable logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a logo design needs to be ageless and should feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark as well as the act of noting something to ensure that it can be distinguished, its genesis comes from the mark branded onto animals. Today a brand signifies basically anything with an intention, regardless if it be profit or political parties, a brand is an inherent aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are both from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target audience, it’s goal is to produce a mental image that the target market will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When someone says the names Lamborghini or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals purchase those products. Brand image is why individuals buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the beginning of many branding companies you’ll find that they are quite often rebranded marketing and advertising companies. When someone says they are in advertising and marketing most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps form the image of a business, a product or a company. Brand identity designers develop logo designs, signage designs, packaging, and also collateral products such as business cards, stationery, as well as pamphlets. Some identity designers also develop web sites as well as user interfaces. The essential function of a brand identity designer is to create the visual cues and also an emotional tone with the objective of affecting actions, results as well as assumptions.

Featured logos & signs

Retro logo style of a bicycle developed for a Noe Valley coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older part of the town and wished to cast a nostalgic vibe without appearing as boring or low energy. I accomplished both of these tasks by designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscope slide and bacteria created for Noe Valley clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, mainly the field of medicine that deals with the laboratory evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and much more memorable.

logo layout with a jumping environment-friendly frog created for a household enjoyable facility in Noe Valley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Noe Valley traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture places or things but rather convey emotional journeys by means of the images they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Noe Valley logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Noe Valley logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get unbiased assessments on the worthiness of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo comprehend how vital a logo design is for their company so they are way more invested in the result. Every logo design job has it’s allotment of challenges, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Noe Valley publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most necessary part of a printed book considering that it is ordinarily the very first thing a person views in the book store. For a publisher, it’s the absolute best opportunity that they will likely ever get to advertise their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many instances one of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of air travel and it was certainly a victory.

 Noe Valley logo design used for advertising and marketing and also a tag style for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be much older cases. For this custom logo concept I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for everything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Noe Valley, style consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design jobs considering that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design features 4 characters staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo design produced for a Noe Valley hair layout studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that carried a spirit of ease and class for their new hair salon. I created a concept which didn’t go the obvious route of designing simply a stylized orchid but instead crafted a logo design that suggested an orchid in the formation of a swirl featured into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is oftentimes the wrong direction and in this case, the design ended up not being about the flower but alternately put the attention on the feeling that they wanted to transmit to their patrons.

Arabian horse logo layout produced for a steed cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo design fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. With an identifiable head shape and very high tail posture, the Arabian is one of the highly easily recognizable horse lineages in the entire world.

Las Cafe, A Noe Valley restaurant logo layout a little restaurant, style consists of a customized script font style which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout contains a modified script font style which floats over a group of elaborate lines and also dots.

Logo layout for a software program designer the design features as well as legendary Noe Valley element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the substance supporting a company logo is equally as important as how it brands the business it represents.

Advance logo layout created for a Noe Valleyindoor developer, style attribute a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Noe Valley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site examinations, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Noe Valley, the characters for letter V as well as A in middle of words advanced have actually been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Noe Valley logo design project was undertaken for a leadership expert that enables business leaders to develop into more successful at overseeing people, expectations, and productivity.

A Noe Valley business logo style featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell their secondhand products to other sports enthusiasts.

I designed their Noe Valley logo design design utilizing an image which seizes the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Noe Valley company logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Noe Valley regional farm it was really designed for an investments broker, and this logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce an identity that projects esteem, effectiveness, and opulence.

 Noe Valley Logo design for a not-for-profit, Turning Factor Solutions - the logo layout function for outwardly facing arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the 1st shot.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a popular Noe Valley sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to design a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.