North Highlands Logo Design

Every new North Highlands business understands that they are in need of a logo, but few entrepreneurs fully understand the key role their logo design can perform in their success, or exactly why one logo design functions more effectively than another. A logo has an immediate and long term effect on the prosperity of a business, select the right one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life of a business. The logos included in the ImageCo portfolio help North Highlands companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle developed for a North Highlands coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older section of town and really wanted to visualize a nostalgic atmosphere without coming across as uninteresting or low energy. I achieved both jobs by means of designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide as well as germs developed for North Highlands clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, mainly the field of healthcare that deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog designed for a household fun center in North Highlands.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and a tree - designed for North Highlands traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but instead reveal emotional experiences through the photos they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  North Highlands logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 North Highlands logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and family as well as with individuals that they don’t even know so as to get neutral point of views on the merit of a design concept. Fortunately, he discussed it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire a professional to design their logo design comprehend how crucial a logo design is for their business so they are way more invested in the outcome. Every logo project has it’s share of challenges, however the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for North Highlands publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most critical part of a printed book considering that it is usually the very first thing a person views in the bookstore. With regard to a publisher, it’s the most ideal opportunity that they will ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many occurrences 1 of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was certainly a victory.

 North Highlands logo style utilized for advertising and marketing and a tag style for Vintage Instance features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be antique cases. For this business logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in North Highlands, layout include an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo projects considering that it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the very same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design features 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be comprehended.

Logo style created for a hair layout workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed a spirit of tranquility and class for their new hair salon. I came up with a design that did not go the obvious route of designing simply a stylized orchid but rather delivered a logo which suggested an orchid in the formation of a swirl featured into the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but instead laid the main focus on the feeling that they really wanted to forecast to their customers.

Arabian equine logo style developed for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design customized to epitomize the unique physical traits of the Arabian kind of horses. With a distinctive head shape and higher tail posture, the Arabian is one of the most immediately identifiable horse lineages in the world.

Las Coffee shop logo design a small dining establishment, style consists of a changed script font style which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout contains a changed manuscript font style which floats above a team of ornate lines and dots.

Logo style for a software developer the style attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the substance supporting a business logo is equally as important as how it brands the enterprise it stands for.

Advance logo style created for a North Highlands interior developer, design feature a series of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Highlands interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site evaluations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Highlands logo design project was undertaken for a management advisor that helps business leaders to become more successful at supervising people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned items to other sports enthusiasts. I created their North Highlands business logo dsign utilizing an image which pulls in the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really composed for an North Highlands regional farm it was in reality designed for a commodities broker, and this particular logo design was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a graphic that projects self-confidence, financial success, and opulence.
Logo design made for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to produce a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.