Acute Care 360 ImageCo, North Highlands, California, CA,

ImageCo, North Highlands, California, CA,

Evolv Design logo designed by ImageCo, North Highlands, California, CA,

Red Panda Publishers logo designed by ImageCo, North Highlands, California, CA,

North Highlands, California, CA,

ImageCo, North Highlands, California, CA,
ImageCo, North Highlands, California, CA,

Mid Valley Pathology logo designed by ImageCo, North Highlands, California, CA,

FSA OK logo designed by ImageCo, North Highlands, California, CA,

Emerald Heights logo designed by ImageCo, North Highlands, California, CA,

Club Sapphire logo designed by ImageCo, North Highlands, California, CA,

Downtown Dogs logo designed by ImageCo, North Highlands, California, CA,

School board logo designed by ImageCo, North Highlands, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, North Highlands, California, CA,

Stoney Forensic logo designed by ImageCo, North Highlands, California, CA,

Smart kernels logo designed by ImageCo, North Highlands, California, CA,

STRATEGIES FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to keep in mind that they can’t refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a designer can only be determined from the quality of their design work, if the work in their design portfolio does not feature real life samples chances are they will never be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to reflect your unique vision for your business. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how soon they can get paid.

North Highlands LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs grow unforgettable brands. We have performed brand identity design work for farmers, educational institutions, heart surgeons, party planners, coffee roasters, retailers, and practically every other kind of business you can think of. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electric sign. Because of our sign first method our designs can, and have been used in everything from garment labels to electrical signs. Our sign first approach ensures that our logo designs are equally reliable whether they are used in television commercials or website applications, they are consistently recognizable, comprehended, and remembered irrespective of scale or use.

American Made ★ Design

Something that really sets ImageCo apart from other design firms that you might possibly have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to do, we perform ourselves. Regardless of the type of project we undertake, logo, website design, trade show banners, or electrical sign, we do not, and never will farm out our client’s work to 3rd parties located outside the US. Whenever you phone us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and determines the conditions of how my customers and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Nearly every new North Highlands organization realizes that they need a logo, however few new business owners thoroughly recognize the key role their business logo will play in their becoming successful, or the reason that one logo works more effectively than another. A business logo has an immediate and sustaining effect on the success of a company, pick the right one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help North Highlands companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to store signs a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they represent.
  5. Relevance: a company logo should be ageless and should feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It is both a verb as well as a noun, it’s an identifying mark and also the process of marking something to make sure that it can be identified, its origin originates from the brand burned onto animals. Today a brand indicates pretty much anything with a motive, regardless of whether it be earnings or politics, a brand is an inherent aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are all from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s objective is to create a mental image that the audience will likely identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person mentions the brand names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people buy those brands. Brand image is why people get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the beginning of most branding agencies you’ll find that they are often re-branded advertising and marketing companies. When a person claims they are in advertising and marketing most individuals will likely have a preconceived notion about what they do. However when a person states “I am in branding”… it simply sounds much more impressive, maybe it’s due to the fact that the majority of people don’t fully understand what it indicates to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or business that influence view points. This mainly consists of the name, the logo design, the packaging, the colors utilized however can additionally include audio, lighting, texture, signage, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design which helps shape the perception of a company, a product or a company. Brand identity designers create logo designs, sign designs, product packaging, and also collateral material such as cards, stationery, as well as sales brochures. Some identity designers also build websites and user interfaces. The vital role of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of influencing actions, results as well as perceptions.

select SIGNS & LOGOS

Retro logo layout of a bicycle created for a North Highlands coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an old part of the town and wanted to cast a retro feel without coming across as monotonous or low energy. I accomplished both jobs by creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide as well as germs designed for North Highlands clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, mainly the branch of healthcare that deals with the clinical assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and more memorable.

logo layout with a leaping green frog created for a household fun facility in North Highlands.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, and a tree - designed for North Highlands travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional journeys through the images they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of most professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  North Highlands logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 North Highlands logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get objective judgements on the value of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that are inclined to hire an expert to design their business logo recognize how crucial a logo is for their organization so they are way more vested in the outcome. Every logo project has it’s portion of challenges, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for North Highlands book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most essential part of a printed book because it is usually the primary thing a person views in the bookstore. With respect to a publisher, it’s the most ideal opportunity that they will likely ever have to promote their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences 1 of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was undoubtedly a victory.

 North Highlands logo layout used for advertising and also a label layout for Vintage Instance features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this brand concept I sought to come up with a logo that had a fluid retro feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in North Highlands, style include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo jobs because it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design produced for a North Highlands hair design workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed an atmosphere of serenity and connection for their new hair salon. I came up with a design which didn’t go the obvious route of crafting just a stylized orchid but instead created a business logo that implied an orchid in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is generally the wrong route and in this case, the design ended up not being about the orchid but alternately placed the main focus on the perception that they wanted to project to their clients.

Arabian steed logo layout created for a steed ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original organization logo design customized to manifest the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and very high tail posture, the Arabian is one of the most immediately recognizable equine breeds in the whole world.

Las Cafe, A North Highlands Coffee shop logo layout a small restaurant, style consists of a customized script typeface which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design includes a modified manuscript font which hovers above a group of elaborate lines as well as dots.

Logo layout for a software program developer the design functions and also renowned North Highlands component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the substance supporting a logo is equally as important as how it serves the enterprise it represents.

Advance logo style created for a North Highlandsindoor designer, style attribute a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Highlands interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in North Highlands, the personalities for letter V and also A in center of words progressed have been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Highlands logo design project was performed for a leadership specialist that assists business professionals to develop into more effective at overseeing people, expectations, and productivity.

A North Highlands business logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to sell off their used goods to other sports enthusiasts.

I designed their North Highlands logo design utilizing an illustration which garners the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo style MQ ranches, this North Highlands company logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an North Highlands area farm it was actually created for a products broker, and this particular company was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop an identity that projected assurance, financial success, and wealth.

 North Highlands Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for externally facing arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Thankfully, in this case, I struck a bullseye with the very first go.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a popular North Highlands sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to create a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Electrical sign design for North Highlands restaurnat designed by North Highlands Sign Shop
North Highlands logo design and brand identity design for North Highlands retailers
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,

Logo designed by ImageCo, North Highlands, California, CA,

Logo designed by ImageCo, North Highlands, California, CA,

Logo designed by ImageCo, North Highlands, California, CA,

Logo designed by ImageCo, North Highlands, California, CA,

Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,
Logo designed by ImageCo, North Highlands, California, CA,