Northridge Logo Design

Every new Northridge company realizes that they are in need of a logo, but few new business owners fully realize the essential role their logo will play in their financial success, or exactly why one logo works more effectively than another. A logo has a critical and long-term impact on the prosperity of a company, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Northridge companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bicycle created for a Northridge coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old part of the city and hoped to cast a nostalgic atmosphere without appearing as boring or low energy. I achieved the two tasks by developing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and also bacteria created for Northridge clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, mainly the field of healthcare which deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and much more meaningful.

logo layout with a jumping green frog created for a family members fun facility in Northridge.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - made for Northridge travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but instead project emotional experiences by means of the pictures they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Northridge logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Northridge logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get neutral viewpoints on the worthiness of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that tend to hire a professional to create their logo design realize how important a logo is for their business so they are much more invested in the result. Every logo project has it’s allotment of challenges, but the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Northridge book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most necessary part of a published book considering that it is in most cases the first thing a person sees in the book shop. Regarding a publishing company, it’s the optimal opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences one of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was definitely a success.

 Northridge logo layout made use of for advertising and a tag design for Vintage Case includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be antique cases. For this brand concept I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Northridge, design include an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design jobs because it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design features 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design produced for a hair design workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that related an atmosphere of serenity and elegance for their new hair salon. I came up with a design that did not go the obvious course of designing merely a stylized orchid but alternatively designed a logo design which suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is in most cases the incorrect route and in this case, the design ended up not being about the orchid but instead put the emphasis on the perception that they really wanted to project to their patrons.

Arabian equine logo layout created for a horse ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept customized to symbolize the unique physical traits of the Arabian breed of horses. With a different head form and high tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the whole world.

Las Coffee shop logo design a small dining establishment, style consists of a changed script font which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design includes a changed manuscript typeface which hovers above a team of luxuriant lines and dots.

Logo style for a software program designer the design features and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the symbolism behind a company logo is equally as important as how it brands the business it stands for.

Develop logo design created for a Northridge interior developer, layout attribute a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Northridge interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, location examinations, programming, analysis, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have been modified to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Northridge logo design project was completed for a leadership advisor that helps business leaders to develop into more effective at handling people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell their previously owned goods to other sports enthusiasts. I designed their Northridge logo dsign along with an illustration which garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an Northridge regional farm it was actually devised for a products broker, and this particular trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a brand mark that projected trust, financial success, and affluence.
Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to create a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.