Northridge, California Logo Design

Nearly every new Northridge company knows they require a logo, yet few entrepreneurs fully recognize the key role their company logo can take in their becoming successful, or why one logo design functions more effectively than another. A logo has an immediate and long term impact on the financial success of a company, go with the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Northridge, California businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to movie screens a scalable business logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be lasting and should feel as relevant today, tomorrow, and forty years from now.
Retro logo layout of a bike created for a Northridge, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening up in an old part of the area and really wanted to project a nostalgic vibe without appearing as monotonous or low energy. I fulfilled both of these jobs through designing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is an ageless business image.

medical logo style with a microscopic lense slide and germs developed for Northridge, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and outcomes of diseases, especially the field of healthcare that deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and much more meaningful.

logo style with a leaping environment-friendly frog developed for a family members fun center in Northridge, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Northridge, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but instead project emotional journeys by means of the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Northridge logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Northridge logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get impartial viewpoints on the worthiness of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world because the people that are inclined to hire an expert to design their logo realize how vital a logo is for their company so they are much more invested in the final result. Every logo design job possesses it’s portion of difficulties, but the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Northridge, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most necessary part of a printed book due to the fact that it is in most cases the initial thing a person sees in the book shop. For a publishing company, it’s the opportunity they will ever get to promote their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences one of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was undoubtedly a victory.

 Northridge logo design used for marketing and a label style for Vintage Instance includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be older cases. For this brand concept I strove to come up with a logo that provided a fluid vintage feel to it and could be used for every thing from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Northridge, California, style include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects due to the fact that it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo style created for a hair layout studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated a sense of relaxation and elegance for their new hair studio. I created a design which did not go the obvious course of crafting merely a stylized orchid but rather created a business logo which implied a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they really wanted to transmit to their clients.

Arabian equine logo design produced for a steed ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo concept customized to exemplify the unique physical traits of the Arabian type of horses. By having an identifiable head form and higher tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the world.

Las Coffee shop logo design a small dining establishment, design includes a modified manuscript typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design contains a modified manuscript font style which hovers over a team of elaborate lines and dots.

Logo style for a software developer the style functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in many cases the significance behind a logo is equally as important as how it brands the business it represents.

Evolve logo style produced for a Northridge, California indoor developer, layout attribute a collection of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Northridge, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, site evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Northridge, California logo design job was performed for a management advisor that aids business leaders to become more efficient at managing people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used items to other sports enthusiasts. I tailored their Northridge logo design dsign with an illustration that pulls in the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really created for an Northridge, California regional farm it was in reality designed for a products broker, and this particular logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a brand mark that projects assurance, success, and wealth.

 Northridge Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly encountering arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Fortunately, in this instance, I hit a bullseye with the 1st go.

Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to produce a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.