Norwalk, California Logo Design

Every new Norwalk venture understands that they require a logo, but few entrepreneurs thoroughly recognize the essential role their company logo will perform in their success, or the reason that one business logo functions far better than another. A business logo has an immediate and lasting impact on the success of a business, select the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Norwalk, California businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Norwalk, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old part of the town and hoped to cast a retro vibe without coming across as monotonous or low energy. I fulfilled each of the tasks by designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as bacteria developed for Norwalk, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, especially the field of medicine which works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog made for a family enjoyable facility in Norwalk, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - created for Norwalk, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers don’t capture locations or things but rather convey emotional experiences through the photos they capture. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Norwalk logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Norwalk logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family as well as with individuals that they don’t actually know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo comprehend how vital a logo is for their business so they are way more invested in the final result. Every logo design job has it’s share of hurdles, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Norwalk, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most crucial part of a published book since it is ordinarily the initial thing a person views in the book store. Regarding a publishing company, it’s the opportunity they will likely ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many occurrences one of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was certainly a success.

 Norwalk logo layout made use of for advertising and also a label style for Vintage Instance includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be antique cases. For this logo design I sought to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Norwalk, California, layout include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design jobs because it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the exact same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo includes 4 personalities surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo layout developed for a hair style workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried a spirit of relaxation and class for their new hair salon. I created a design that didn’t go the obvious direction of creating just a stylized orchid but instead designed a logo which implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo is usually the incorrect direction and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they really wanted to project to their patrons.

Arabian horse logo design produced for an equine ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design customized to exemplify the unique physical traits of the Arabian kind of equines. By having an unique head shape and very high tail carriage, the Arabian is one of the most quite easily recognizable horse breeds in the entire world.

Las Cafe logo style a tiny restaurant, layout includes a changed manuscript typeface which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style consists of a modified script font style which floats above a team of luxuriant lines and also dots.

Logo layout for a software program developer the layout functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the meaning supporting a logo design is equally as important as how it serves the company it stands for.

Progress logo style created for a Norwalk, California interior designer, style feature a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norwalk, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site assessments, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have actually been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Norwalk, California logo design assignment was carried out for a management consultant that enables business leaders to develop into more effective at supervising people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used equipment to other sports enthusiasts. I created their Norwalk logo dsign with an image that grabs the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really created for an Norwalk, California area farm it was actually designed for an investments broker, and this particular logo design was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a brand mark that projects confidence, effectiveness, and opulence.

 Norwalk Logo design for a nonprofit, Turning Point Solutions - the logo design feature for outwardly dealing with arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Luckily, in this instance, I nailed a bullseye with the first shot.

Logo design developed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to create a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.