Novato Logo Design

Virtually every new Novato venture knows they need a logo, however few entrepreneurs fully understand the essential role their organization logo will make in their financial success, or why one business logo performs better than another. A logo has an instant and long-term effect on the success of a company, choose the right one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Novato businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand consideration, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be ageless and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle created for a Novato coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening up in an older part of the community and wished to visualize a vintage vibe without coming across as monotonous or low energy. I accomplished both of these tasks by creating a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also germs designed for Novato clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, mainly the field of healthcare which deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and much more unforgettable.

logo layout with a leaping green frog developed for a family members enjoyable center in Novato.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - made for Novato travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead convey emotional experiences by means of the images they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Novato logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Novato logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, even though he loved the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get impartial viewpoints on the value of a design concept. Fortunately, he shared it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo understand how vital a logo is for their company so they are much more invested in the end result. Every logo job possesses it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Novato publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most essential part of a published book due to the fact that it is usually the initial thing a person sees in the book store. Regarding a publisher, it’s the optimal opportunity they will ever get to promote their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances 1 of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was certainly a winner.

 Novato logo design utilized for advertising and a label style for Vintage Instance includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be vintage cases. For this business logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Novato, layout include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs considering that it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design features 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that communicated a spirit of calmness and connection for their new hair studio. I created a design which didn’t go the obvious route of crafting just a stylized orchid but instead created a company logo which implied a flower in the pattern of a swirl integrated into the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead put the importance on the feeling that they wanted to transmit to their customers.

Arabian steed logo design developed for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique company logo design styled to exemplify the unique physical traits of the Arabian type of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the very most easily identifiable horse lineages in the whole world.

Las Cafe logo style a tiny restaurant, design consists of a changed script typeface which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout includes a changed script typeface which hovers above a team of elaborate lines and dots.

Logo style for a software developer the design functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the significance behind a logo is equally as important as how it brands the enterprise it stands for.

Evolve logo style developed for a Novato interior developer, style attribute a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Novato interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have actually been modified to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Novato logo design assignment was done for a management specialist that aids business leaders to become more successful at overseeing people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to market their pre-owned items to other sports enthusiasts. I tailored their Novato logo dsign using a graphic which grabs the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an Novato regional farm it was in reality designed for a products broker, and this particular business logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate an identity that projects esteem, success, and wealth.
Logo design made for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to develop a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.