Acute Care 360 ImageCo, Novato, California, CA,

ImageCo, Novato, California, CA,

Evolv Design logo designed by ImageCo, Novato, California, CA,

Red Panda Publishers logo designed by ImageCo, Novato, California, CA,

Novato, California, CA,

ImageCo, Novato, California, CA,
ImageCo, Novato, California, CA,

Mid Valley Pathology logo designed by ImageCo, Novato, California, CA,

FSA OK logo designed by ImageCo, Novato, California, CA,

Emerald Heights logo designed by ImageCo, Novato, California, CA,

Club Sapphire logo designed by ImageCo, Novato, California, CA,

Downtown Dogs logo designed by ImageCo, Novato, California, CA,

School board logo designed by ImageCo, Novato, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Novato, California, CA,

Stoney Forensic logo designed by ImageCo, Novato, California, CA,

Smart kernels logo designed by ImageCo, Novato, California, CA,

STRATEGIES ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design company presents a money back guarantee try to bear in mind that they simply cannot refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design agency can only be judged by the quality of their portfolio, if the work in their design portfolio doesn’t contain real life examples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s objective is to echo your personal vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

Novato LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs cultivate notable brand identities. We have undertaken brand identity design work for ranchers, universities, heart surgeons, party planners, diners, retail stores, and virtually every other kind of business concern you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be employed as an electric sign. Because of our sign first strategy our brand identity designs can, and have been utilized in everything from fashion labels to electrical signs. Our sign first method guarantees that our logo designs are equally successful whether they are used in TV commercials or web applications, they are consistently identifiable, understood, and always remembered regardless of size or application.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design companies that you probably have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to perform, we do ourselves. No matter the type of project we take on, logo design, website, trade show booth, or commercial sign, we do not, and never will farm-out our client’s work to agencies based outside the US. Whenever you call us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and imposes the terms of how you and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Every new Novato business understands that they probably need a logo, yet few start ups fully comprehend the essential role their logo design will play in their financial success, or precisely why one logo design performs better than another. A business logo has an instant and lasting influence on the growth of a company, pick the correct one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Novato businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not need consideration, they can be understood in just a glance.
  2. Scalability: from clothing labels to retail signs a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a company logo must be ageless and will feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It is a verb and a noun, it’s an identifying mark and the process of denoting something so that it can be identified, its genesis originates from the brand branded onto animals. These days a brand represents practically anything with a motive, regardless of whether it be revenue or politics, a brand is an innate aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target market, it’s goal is to create an image that the audience will identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When somebody states the names Porsche or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes people purchase those brands. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the origin of many branding firms you’ll find that they are frequently rebranded advertising companies. When someone claims they are in marketing many people will likely have an idea about what they do. Yet when a person states “I am in branding”… it just seems much more attractive, maybe it’s because the majority of people do not know what it indicates to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that defines the visual components of a product or company that affect understandings. This primarily includes the name, the logo design, the packaging, the different colors utilized however can additionally include audio, illumination, texture, signs, really anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a type of visual design that helps shape the public image of a firm, a product or an organization. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral products such as cards, stationery, and pamphlets. Some identity designers also build web sites as well as software interfaces. The vital function of a brand identity designer is to create the visual cues and a psychological tone with the goal of affecting actions, outcomes and also assumptions.

select signs/logos

Retro logo design of a bicycle produced for a Novato coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an old section of the community and really wanted to visualize a nostalgic atmosphere without coming across as monotonous or low energy. I fulfilled both of these jobs via designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and bacteria designed for Novato clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and outcomes of diseases, especially the branch of medicine that works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and more meaningful.

logo style with a jumping environment-friendly frog designed for a family members enjoyable facility in Novato.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, as well as a tree - made for Novato traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers tend not to capture places or things but rather project emotional experiences through the photos they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Novato logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Novato logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get neutral judgements on the merit of a design concept. Fortunately, he talked about it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo understand how essential a logo is for their company so they are much more invested in the final result. Every logo design job has it’s portion of difficulties, however the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Novato book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most vital part of a published book since it is usually the first thing a person sees in the book shop. Regarding a publisher, it’s the opportunity they will ever have to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the aspects folks often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was certainly a success.

 Novato logo layout made use of for marketing and also a tag layout for Vintage Case includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be antique cases. For this brand design I tried to come up with a logo that offered a fluid nostalgic feel to it and could be used for anything from a web page to a label on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Novato, layout include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design jobs considering that it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the exact same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design features 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo style produced for a Novato hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a feeling of serenity and elegance for their new hair salon. I came up with a design which did not go the obvious course of crafting just a stylized orchid but alternatively created a company logo which implied an orchid in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept using the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is frequently the wrong path and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to forecast to their patrons.

Arabian equine logo style created for an equine ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand concept customized to manifest the unique physical traits of the Arabian breed of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the highly quite easily recognizable equine lineages in the world.

Las Cafe, A Novato restaurant logo design a tiny dining establishment, design contains a customized script font which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style contains a customized script typeface which floats above a group of elaborate lines as well as dots.

Logo style for a software program programmer the design features as well as famous Novato element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the substance behind a company logo is equally as important as how it brands the business it stands for.

Progress logo design created for a Novatointerior designer, style attribute a collection of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Novato interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions in Novato, the characters for letter V and also A in middle of the word progressed have actually been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Novato logo design project was undertaken for a leadership expert that helps business leaders to become more efficient at handling people, expectations, and profitability.

A Novato business logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell off their used items to other sports enthusiasts.

I tailored their Novato logo design design utilizing an image that captures the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Novato company logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an Novato regional farm it was in reality devised for a products broker, and this particular creative logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projects confidence, effectiveness, and wealth.

 Novato Logo design for a nonprofit, Turning Factor Solutions - the logo style function for ostensibly encountering arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Luckily, in this instance, I hit a bullseye with the very first go.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a popular Novato sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to develop a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Electrical sign design for Novato restaurnat designed by Novato Sign Company
Novato logo design and brand identity design for Novato companies
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,

Logo designed by ImageCo, Novato, California, CA,

Logo designed by ImageCo, Novato, California, CA,

Logo designed by ImageCo, Novato, California, CA,

Logo designed by ImageCo, Novato, California, CA,

Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,
Logo designed by ImageCo, Novato, California, CA,