Oakley, California Logo Design

Every new Oakley company knows they need a logo, yet few new business owners thoroughly understand the crucial role their organization’s logo will perform in their becoming successful, or the reason that one business logo functions more effectively than another. A logo design has an instant and long term effect on the financial success of a company, go with the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life of an organization.

The logos included in the ImageCo portfolio help Oakley, California businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from labels to billboards a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be timeless and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle created for a Oakley, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an older section of the city and really wanted to visualize a nostalgic atmosphere without appearing as stodgy or low energy. I achieved both of these tasks by developing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also germs developed for Oakley, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, mainly the branch of medicine which deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and a lot more unforgettable.

logo design with a jumping green frog made for a family members fun facility in Oakley, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - developed for Oakley, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional experiences through the photos they record. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something comparable to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Oakley logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Oakley logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family members as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the worthiness of a design concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to create their business logo recognize how important a logo design is for their business so they are way more invested in the end result. Every logo job possesses it’s portion of obstacles, but the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Oakley, California book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most important part of a published book since it is in most cases the very first thing a person sees in the book store. With regard to a publisher, it’s the opportunity they will likely ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences one of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of flight and it was undoubtedly a victory.

 Oakley logo layout utilized for marketing as well as a label style for Vintage Case features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be antique cases. For this business logo concept I attempted to come up with a logo that provided a fluid old style feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Oakley, California, layout include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs considering that it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the exact same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be understood.

Logo design developed for a hair style workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related a spirit of calmness and class for their new hair studio. I created a design that did not go the obvious route of crafting merely a stylized orchid but rather designed a logo design that implied an orchid in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is usually the wrong path and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they wanted to transmit to their patrons.

Arabian steed logo style created for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse types in the whole world.

Las Cafe logo layout a little dining establishment, style includes a changed script typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design consists of a modified script font which floats over a group of elaborate lines and also dots.

Logo design for a software application programmer the layout functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the significance supporting a company logo is just as important as how it serves the company it stands for.

Advance logo style created for a Oakley, California interior developer, layout function a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oakley, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in center of words advanced have actually been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Oakley, California logo design project was completed for a management specialist that enables business leaders to become more efficient at managing people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their secondhand products to other sports enthusiasts. I tailored their Oakley business logo dsign using an illustration which seizes the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an Oakley, California area farm it was in reality designed for an investments broker, and this particular company was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop an identity that projects confidence, effectiveness, and affluence.

 Oakley Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for outwardly facing arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st try.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to create a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.