Orange, California Logo Design

Virtually every new Orange company realizes that they need a logo, but few new business owners entirely grasp the crucial role their logo design can play in their success, or precisely why one logo functions far better than another. A logo has an instant and lasting effect on the growth of a company, choose the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of a company.

The logos presented in the ImageCo portfolio help Orange, California businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from labels to posters a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo must be lasting and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bicycle developed for a Orange, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an older section of the community and wished to project an old-fashioned feel without coming across as stodgy or low energy. I accomplished the two jobs by developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and also bacteria made for Orange, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, mainly the field of medicine which deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be overly literal with a concept and to a point, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and much more meaningful.

logo layout with a jumping environment-friendly frog designed for a family enjoyable facility in Orange, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - created for Orange, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but rather convey emotional journeys by means of the images they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Orange logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Orange logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family as well as with people that they don’t actually know so as to get honest assessments on the worthiness of a design concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo design realize how vital a logo is for their business so they are much more vested in the result. Every logo project has it’s allotment of obstacles, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Orange, California book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most vital part of a published book given that it is often the primary thing a person sees in the book shop. With regard to a publishing company, it’s the absolute best opportunity they will ever get to publicize their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many cases 1 of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was surely a victory.

 Orange logo layout utilized for advertising and a label layout for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be older cases. For this brand concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a website to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Orange, California, layout consist of an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo projects due to the fact that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo includes 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo style produced for a hair style workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that communicated a spirit of tranquility and elegance for their new hair studio. I came up with a concept which did not go the obvious direction of creating simply a stylized orchid but instead created a logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately put the importance on the emotion that they really wanted to forecast to their customers.

Arabian equine logo design developed for an equine ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design styled to display the unique physical traits of the Arabian pedigree of equines. With an unique head shape and higher tail posture, the Arabian is one of the very most easily identifiable horse types in the whole world.

Las Coffee shop logo style a small dining establishment, design consists of a changed script font which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style contains a changed manuscript typeface which hovers above a group of elaborate lines and dots.

Logo layout for a software application designer the style attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the symbolism supporting a logo is equally as important as how it serves the company it stands for.

Evolve logo design created for a Orange, California indoor designer, style function a collection of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Orange, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Orange, California logo design project was carried out for a leadership advisor that assists business leaders to develop into more effective at handling people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell off their previously owned equipment to other sports enthusiasts. I designed their Orange logo dsign using a graphic which pulls in the attention of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Orange, California regional farm it was really devised for an investments broker, and this particular business logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a brand mark that projects self-assurance, effectiveness, and affluence.

 Orange Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for ostensibly facing arrow and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the very first go.

Logo created for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.