Orcutt Logo Design

Virtually every new Orcutt business knows they need a logo, however few new business owners fully realize the essential role their business logo will play in their financial success, or why one logo works more effectively than another. A business logo has an immediate and lasting impact on the success of a company, select the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life of a company. The logos included in the ImageCo portfolio help Orcutt businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike created for a Orcutt coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an old part of town and hoped to project a retro vibe without coming across as boring or low energy. I fulfilled both tasks via creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscope slide and bacteria created for Orcutt medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and effects of diseases, mainly the field of healthcare that deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and even more memorable.

logo layout with a leaping eco-friendly frog designed for a household enjoyable center in Orcutt.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - made for Orcutt travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead project emotional journeys by means of the pictures they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Orcutt logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Orcutt logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get neutral judgements on the benefit of a design concept. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo understand how crucial a logo design is for their business so they are way more vested in the outcome. Every logo project has it’s allotment of challenges, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Orcutt publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most critical part of a printed book because it is in most cases the primary thing a person views in the book shop. For a publishing company, it’s the optimal opportunity that they will ever have to promote their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences one of the things individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was definitely a winner.

 Orcutt logo style used for advertising and marketing as well as a label layout for Vintage Instance features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be antique cases. For this brand design I attempted to come up with a logo that had a fluid retro feel to it and could be used for everything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in Orcutt, design include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo projects because it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be understood.

Logo style developed for a hair design studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated a spirit of tranquility and elegance for their new hair salon. I came up with a concept which did not go the obvious direction of designing simply a stylized orchid but alternatively delivered a company logo which suggested a flower in the formation of a swirl featured into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is generally the wrong course and in this case, the design ended up not being about the orchid but alternately placed the focus on the emotion that they really wanted to project to their customers.

Arabian steed logo layout developed for an equine ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo design fashioned to embody the unique physical traits of the Arabian kind of equines. With an identifiable head shape and high tail posture, the Arabian is one of the very most easily identifiable horse types in the world.

Las Cafe logo design a small dining establishment, style contains a changed manuscript typeface which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout consists of a modified manuscript font which hovers over a group of elaborate lines and dots.

Logo design for a software program programmer the style functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the significance supporting a business logo is equally as important as how it serves the enterprise it stands for.

Evolve logo style developed for a Orcutt indoor developer, design attribute a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Orcutt interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in center of words advanced have actually been modified to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Orcutt logo design assignment was carried out for a leadership consultant that assists business leaders to become more effective at managing people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used products to other sports enthusiasts. I designed their Orcutt logo dsign using an image which garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Orcutt regional farm it was in reality created for a commodities broker, and this particular company logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design an identity that projected confidence, effectiveness, and luxury.
Logo design designed for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to design a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.