Acute Care 360 ImageCo, Pacific Grove, California, CA,

ImageCo, Pacific Grove, California, CA,

Evolv Design logo designed by ImageCo, Pacific Grove, California, CA,

Red Panda Publishers logo designed by ImageCo, Pacific Grove, California, CA,

Pacific Grove, California, CA,

ImageCo, Pacific Grove, California, CA,
ImageCo, Pacific Grove, California, CA,

Mid Valley Pathology logo designed by ImageCo, Pacific Grove, California, CA,

FSA OK logo designed by ImageCo, Pacific Grove, California, CA,

Emerald Heights logo designed by ImageCo, Pacific Grove, California, CA,

Club Sapphire logo designed by ImageCo, Pacific Grove, California, CA,

Downtown Dogs logo designed by ImageCo, Pacific Grove, California, CA,

School board logo designed by ImageCo, Pacific Grove, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Pacific Grove, California, CA,

Stoney Forensic logo designed by ImageCo, Pacific Grove, California, CA,

Smart kernels logo designed by ImageCo, Pacific Grove, California, CA,

TIPS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company offers a money back guarantee try to remember that they can’t refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a designer can only be determined from the quality of their design work, if the work in their portfolio doesn’t contain real world examples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to echo your personal vision for your company. If a designer is not focused on actualizing your vision, the thing they are really focused on is how soon they will get paid.

Pacific Grove LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds cultivate notable brand identities. We have performed brand design work for ranchers, universities, heart surgeons, wedding singers, restaurants, retail stores, and just about every other kind of business you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be used as an electric sign. Because of our sign first technique our brand identity designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first approach guarantees that our logos are equally effective whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and remembered regardless of size or application.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design agencies that you might have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to do, we do in-house. Regardless of the type of design project we undertake, business logo, web page, trade show exhibit, or electrical sign, we do not, and never will farm-out our client’s work to contractors located outside the USA. Whenever you contact us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and imposes the terms of how you and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

It’s likely that every new Pacific Grove business realizes that they need a logo, yet few start-ups fully realize the crucial role their company logo will play in their success, or why one logo design works more effectively than another. A company logo has an instant and lasting influence on the success of a company, choose the right one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Pacific Grove companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t need deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to store signs a scalable logo design will remain legible and just as emotive at every dimension.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a company logo needs to be lasting and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s both a verb as well as a noun, it is an identifying mark as well as the process of marking something so that it can be recognized, its foundation comes from the brand burned onto animals. Today a brand symbolizes basically anything with an objective, whether it be profit or government agencies, a brand is an intrinsic aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are each from the very same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a target market, it’s goal is to develop an image that the target market will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone mentions the brand names Lamborghini or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes individuals want those brands. Brand image is why people get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the beginning of many branding agencies you’ll find that they are often rebranded marketing and advertising agencies. When a person claims they are in advertising most individuals will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps shape the public image of a company, a product or a business. Brand identity designers develop logo designs, signage designs, packaging, and also collateral material such as business cards, stationery, and pamphlets. Some identity designers also develop web sites as well as user interfaces. The necessary function of a brand identity designer is to establish the visual cues as well as an emotional tone with the objective of influencing actions, end results and understandings.

select logos & signs

Retro logo layout of a bike produced for a Pacific Grove coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an older part of the town and really wanted to cast a vintage feel without appearing as stodgy or low energy. I accomplished both of these tasks via creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide as well as germs made for Pacific Grove medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, mainly the field of healthcare which deals with the clinical examination of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and even more meaningful.

logo design with a jumping green frog designed for a household enjoyable facility in Pacific Grove.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - created for Pacific Grove traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers don’t capture places or things but rather project emotional journeys through the pictures they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with just words. I tried to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Pacific Grove logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Pacific Grove logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get objective point of views on the merit of a design. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo recognize how crucial a logo design is for their organization so they are much more invested in the outcome. Every logo project possesses it’s allotment of difficulties, but the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Pacific Grove book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most important part of a published book given that it is usually the initial thing a person views in the book shop. Regarding a publishing company, it’s the optimal opportunity that they will ever get to promote their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases one of the items people tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of air travel and it was certainly a victory.

 Pacific Grove logo style made use of for advertising and marketing and also a label design for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be antique cases. For this logo concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for every thing from a website to a label on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Pacific Grove, style include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design includes 4 characters startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be understood.

Logo style developed for a Pacific Grove hair style studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried an atmosphere of contentment and connection for their new hair studio. I created a concept that did not go the obvious route of designing simply a stylized orchid but rather crafted a company logo which implied an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they really wanted to forecast to their clients.

Arabian equine logo layout developed for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept tailored to symbolize the unique physical traits of the Arabian kind of equines. With a different head shape and high tail carriage, the Arabian is one of the most easily recognizable equine lineages in the entire world.

Las Cafe, A Pacific Grove restaurant logo layout a little restaurant, design contains a changed manuscript font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout contains a customized manuscript font which hovers above a team of ornate lines as well as dots.

Logo style for a software programmer the design attributes and iconic Pacific Grove component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the significance supporting a business logo is just as important as how it brands the company it stands for.

Develop logo layout produced for a Pacific Groveinterior developer, style feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pacific Grove interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site assessments, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Pacific Grove, the personalities for letter V as well as A in center of words advanced have actually been changed to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Pacific Grove logo design assignment was undertaken for a management expert that aids business leaders to become more successful at supervising people, expectations, and profitability.

A Pacific Grove business logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their used equipment to other sports enthusiasts.

I created their Pacific Grove logo design using a graphic which seizes the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Pacific Grove company logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Pacific Grove regional farm it was in reality created for a commodities broker, and this brand was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a graphic that projected self-assurance, success, and wealth.

 Pacific Grove Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for outwardly facing arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the very first shot.

Logo design designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a renowned Pacific Grove sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to produce a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Electrical sign design for Pacific Grove restaurnat designed by Pacific Grove Sign Company
Pacific Grove logo design and brand identity design for Pacific Grove companies
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,

Logo designed by ImageCo, Pacific Grove, California, CA,

Logo designed by ImageCo, Pacific Grove, California, CA,

Logo designed by ImageCo, Pacific Grove, California, CA,

Logo designed by ImageCo, Pacific Grove, California, CA,

Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,
Logo designed by ImageCo, Pacific Grove, California, CA,