Pacifica, California Logo Design

Virtually every new Pacifica business person realizes that they are in need of a logo, yet few entrepreneurs thoroughly understand the vital role their logo will play in their becoming successful, or why one business logo works far better than another. A business logo has a critical and long term impact on the growth of a business, go with the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life of a business.

The logos presented in the ImageCo portfolio help Pacifica, California companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a glance.
  2. Scalability: from labels to movie screens a scalable business logo will stay legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo should be lasting and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike created for a Pacifica, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old section of the community and really wanted to cast a vintage atmosphere without coming across as stodgy or low energy. I achieved both of these jobs by designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also bacteria made for Pacifica, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and effects of diseases, mainly the branch of medicine that deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and more unforgettable.

logo layout with a jumping green frog designed for a family fun center in Pacifica, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - created for Pacifica, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession because travel photographers tend not to capture locations or things but instead reveal emotional journeys by means of the photos they record. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Pacifica logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Pacifica logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to share it with colleagues and family as well as with folks that they don’t actually know so as to get unbiased point of views on the value of a concept. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that have a tendency to hire an expert to design their logo design understand how essential a logo is for their company so they are much more invested in the end result. Every logo design project possesses it’s allotment of hurdles, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Pacifica, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most necessary part of a published book due to the fact that it is in most cases the first thing a person views in the book store. With regard to a publisher, it’s the opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances one of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was undoubtedly a victory.

 Pacifica logo style made use of for marketing as well as a label layout for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be antique cases. For this logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Pacifica, California, style consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design jobs because it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be understood.

Logo design developed for a hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a sense of tranquility and class for their new hair salon. I came up with a design that didn’t go the obvious course of making simply a stylized orchid but instead delivered a business logo that implied a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is in most cases the wrong course and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they really wanted to transmit to their customers.

Arabian horse logo style created for a horse ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand design styled to epitomize the unique physical traits of the Arabian breed of horses. By having a different head form and very high tail posture, the Arabian is one of the most immediately identifiable horse types in the entire world.

Las Cafe logo design a little restaurant, style includes a customized manuscript font which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout includes a modified script font which hovers above a group of ornate lines and also dots.

Logo layout for a software application programmer the design attributes as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it serves the business it stands for.

Evolve logo style developed for a Pacifica, California interior designer, layout attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pacifica, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have actually been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pacifica, California logo design project was carried out for a management specialist that assists business professionals to become more efficient at managing people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to market their used goods to other sports enthusiasts. I tailored their Pacifica logo dsign with an illustration which grabs the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an Pacifica, California regional farm it was in reality developed for a products broker, and this logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projects self-confidence, success, and prosperity.

 Pacifica Logo design for a not-for-profit, Turning Point Solutions - the logo design function for ostensibly encountering arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first shot.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to create a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.