Palm Desert, California Logo Design

Nearly every new Palm Desert organization knows they are in need of a logo, but few entrepreneurs fully grasp the essential role their organization’s logo can play in their becoming successful, or exactly why one business logo functions more effectively than another. A logo design has a critical and sustaining impact on the growth of a company, choose the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Palm Desert, California businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be grasped in merely a glance.
  2. Scalability: from labels to movie screens a scalable logo will stay legible and equally emotive at any size.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo must be ageless and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo style of a bike produced for a Palm Desert, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older section of the community and really wanted to cast a retro tone without appearing as stodgy or low energy. I fulfilled the two tasks by means of designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide as well as bacteria developed for Palm Desert, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and consequences of diseases, mainly the field of healthcare which works with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and much more unforgettable.

logo design with a leaping environment-friendly frog created for a family enjoyable facility in Palm Desert, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and also a tree - designed for Palm Desert, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but rather convey emotional journeys through the images they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Palm Desert logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Palm Desert logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get neutral judgements on the benefit of a design. Fortunately, he talked about it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire a professional to design their logo recognize how vital a logo design is for their organization so they are much more vested in the end result. Every logo job possesses it’s portion of difficulties, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Palm Desert, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most vital part of a printed book due to the fact that it is in most cases the primary thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity that they will ever get to advertise their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances 1 of the aspects folks often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was definitely a success.

 Palm Desert logo layout made use of for advertising and a tag layout for Vintage Case includes an old typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be vintage cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Palm Desert, California, layout consist of an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo jobs because it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design features 4 characters startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout created for a hair design studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated an atmosphere of calmness and elegance for their new hair salon. I came up with a concept which did not go the obvious direction of crafting simply a stylized orchid but instead crafted a logo design which suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they really wanted to transmit to their clients.

Arabian equine logo layout created for a horse cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original company logo design fashioned to illustrate the unique physical traits of the Arabian kind of horses. With a different head form and high tail posture, the Arabian is one of the most easily identifiable equine types in the whole world.

Las Coffee shop logo style a small dining establishment, style contains a customized script font which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design includes a changed manuscript font style which hovers over a group of luxuriant lines and also dots.

Logo layout for a software program programmer the design functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the meaning behind a logo design is just as important as how it brands the business it stands for.

Evolve logo design created for a Palm Desert, California interior designer, style attribute a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Palm Desert, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Palm Desert, California logo design project was completed for a management consultant that enables business professionals to become more effective at supervising people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to market their used items to other sports enthusiasts. I created their Palm Desert logo dsign along with a graphic which captures the interest of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really developed for an Palm Desert, California regional farm it was really devised for a products broker, and this logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create an identity that projects trust, effectiveness, and opulence.

 Palm Desert Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for ostensibly dealing with arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the first try.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to produce a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.