Palo Alto Logo Design

Each and every new Palo Alto venture realizes that they require a logo, however few entrepreneurs entirely comprehend the vital role their business logo can perform in their financial success, or exactly why one logo functions far better than another. A business logo has an immediate and long term impact on the success of a company, select the right one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Palo Alto companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo must be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bicycle created for a Palo Alto coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an old part of the area and wanted to project a retro vibe without coming across as monotonous or low energy. I achieved both jobs via developing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also germs made for Palo Alto clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and effects of diseases, mainly the branch of medicine that deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and more meaningful.

logo style with a jumping green frog developed for a family members fun facility in Palo Alto.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, and also a tree - created for Palo Alto traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but rather reveal emotional journeys by means of the images they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Palo Alto logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Palo Alto logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family as well as with other people that they don’t even know so as to get impartial assessments on the benefit of a design. Fortunately, he shared it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that tend to hire a professional to create their logo design understand how important a logo design is for their company so they are way more vested in the end result. Every logo design job possesses it’s portion of obstacles, but the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Palo Alto book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most important part of a published book considering that it is in most cases the initial thing a person views in the book store. With respect to a publishing company, it’s the optimal opportunity that they will ever get to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases one of the traits folks usually tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was undoubtedly a victory.

 Palo Alto logo design utilized for advertising and marketing and also a label layout for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be much older cases. For this brand design I sought to come up with a logo that provided a fluid old style feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Palo Alto, design include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo jobs considering that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design features 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be understood.

Logo design produced for a hair style workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that carried a sense of serenity and connection for their new hair salon. I created a design that didn’t go the obvious course of creating simply a stylized orchid but alternatively created a logo design which suggested a flower in the formation of a swirl featured into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but instead placed the importance on the perception that they wanted to project to their patrons.

Arabian equine logo layout developed for an equine ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept fashioned to exemplify the unique physical traits of the Arabian kind of equines. By having an unique head form and higher tail carriage, the Arabian is one of the highly easily identifiable horse lineages in the world.

Las Cafe logo design a tiny dining establishment, design includes a changed manuscript font style which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design consists of a customized manuscript typeface which floats over a group of luxuriant lines and dots.

Logo layout for a software programmer the style functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in quite a few cases the substance behind a logo design is just as important as how it serves the organization it stands for.

Develop logo style developed for a Palo Alto interior designer, style feature a collection of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Palo Alto interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have been customized to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Palo Alto logo design project was completed for a management advisor that aids business professionals to become more successful at managing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a spot to sell their pre-owned equipment to other sports enthusiasts. I designed their Palo Alto logo dsign using an image that grabs the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really composed for an Palo Alto area farm it was actually developed for a products broker, and this company logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create an identity that projected esteem, effectiveness, and affluence.
Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to design a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.