Palo Alto, California Logo Design

Virtually every new Palo Alto business knows they are in need of a logo, yet few new business owners are thoroughly aware of the crucial role their organization logo can play in their becoming successful, or precisely why one logo performs far better than another. A business logo has a critical and lasting effect on the financial success of a company, go with the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Palo Alto, California companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Palo Alto, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an old part of town and really wanted to visualize a vintage atmosphere without coming across as uninteresting or low energy. I accomplished the two jobs via creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscope slide as well as bacteria made for Palo Alto, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and outcomes of diseases, especially the field of medicine which works with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and even more unforgettable.

logo layout with a leaping green frog designed for a household enjoyable facility in Palo Alto, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - designed for Palo Alto, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional experiences through the images they capture. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Palo Alto logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Palo Alto logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, even though he loved the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific type of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get unbiased point of views on the merit of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that tend to hire an expert to create their business logo understand how vital a logo design is for their company so they are way more vested in the final result. Every logo design project possesses it’s portion of obstacles, but the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Palo Alto, California book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most essential part of a printed book due to the fact that it is ordinarily the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the best opportunity that they will likely ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences 1 of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was surely a success.

 Palo Alto logo layout used for advertising and marketing as well as a label style for Vintage Instance includes an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be older cases. For this brand concept I sought to come up with a logo that offered a fluid old style feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Palo Alto, California, style consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo projects because it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo layout created for a hair style studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried an atmosphere of calmness and class for their new hair salon. I created a design that did not go the obvious path of crafting just a stylized orchid but instead crafted a logo design that implied a flower in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is more often than not the incorrect course and in this case, the design ended up not being about the orchid but alternately put the emphasis on the perception that they wanted to project to their clients.

Arabian equine logo style developed for an equine cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo concept styled to display the unique physical traits of the Arabian pedigree of horses. By having an unique head form and very high tail carriage, the Arabian is one of the highly immediately recognizable equine breeds in the entire world.

Las Cafe logo layout a little restaurant, style includes a modified manuscript font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design consists of a customized manuscript font which hovers above a team of elaborate lines and dots.

Logo style for a software application programmer the design features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in quite a few cases the substance supporting a logo design is equally as important as how it serves the company it stands for.

Advance logo design developed for a Palo Alto, California interior designer, style function a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Palo Alto, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location examinations, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have actually been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Palo Alto, California logo design project was performed for a leadership consultant that aids business leaders to become more effective at managing people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their secondhand products to other sports enthusiasts. I created their Palo Alto logo dsign with an image that pulls in the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an Palo Alto, California regional farm it was actually designed for a products broker, and this particular brand was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a graphic that projected assurance, success, and opulence.

 Palo Alto Logo design for a nonprofit, Turning Point Solutions - the logo style feature for externally dealing with arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular instance, I nailed a bullseye with the 1st shot.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to design a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.