Acute Care 360 ImageCo, Paramount, California, CA,

ImageCo, Paramount, California, CA,

Evolv Design logo designed by ImageCo, Paramount, California, CA,

Red Panda Publishers logo designed by ImageCo, Paramount, California, CA,

Paramount, California, CA,

ImageCo, Paramount, California, CA,
ImageCo, Paramount, California, CA,

Mid Valley Pathology logo designed by ImageCo, Paramount, California, CA,

FSA OK logo designed by ImageCo, Paramount, California, CA,

Emerald Heights logo designed by ImageCo, Paramount, California, CA,

Club Sapphire logo designed by ImageCo, Paramount, California, CA,

Downtown Dogs logo designed by ImageCo, Paramount, California, CA,

School board logo designed by ImageCo, Paramount, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Paramount, California, CA,

Stoney Forensic logo designed by ImageCo, Paramount, California, CA,

Smart kernels logo designed by ImageCo, Paramount, California, CA,

TIPS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company offers a money back guarantee try to bear in mind that they can’t refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a designer can only be judged from the quality of their design work, if the work in their portfolio does not feature real world samples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to echo your unique vision for your organization. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how quickly they can get paid.

Paramount LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs develop notable brand identities. We have done brand design work for farmers, schools, diamond miners, party planners, coffee roasters, retailers, and just about every other kind of business concern you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be utilized as an electric sign. Because of our sign first approach our designs can, and have been employed in everything from garment labels to neon signs. Our sign first technique guarantees that our logos are equally effective whether they are used in television commercials or web apps, they are consistently identifiable, comprehended, and always remembered no matter of size or use.

American Made ★ Design

The one difference that really sets ImageCo apart from other design companies that you may have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we do ourselves. No matter the type of design project we take on, business logo, business website, trade show display, or retail sign, we do not, and never will job-out our customer’s work to 3rd parties based outside the US. When you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and determines the conditions of how we conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Nearly every new Paramount entrepreneur understands that they require a logo, but few start ups fully grasp the key role their logo will perform in their financial success, or exactly why one logo works far better than another. A logo has an instant and sustaining impact on the success of a business, select the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Paramount businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from clothing labels to store signs a scalable logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they represent.
  5. Relevance: a logo needs to be timeless and should feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It is a verb as well as a noun, it’s an identifying mark and also the process of marking something so that it could be recognized, its genesis originates from the mark burned onto animals. These days a brand represents basically anything with an objective, regardless if it be revenue or government agencies, a brand is an innate aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target market, it’s goal is to create a mental image that the audience will relate to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When a person says the brand names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes people want those products. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the history of a lot of branding agencies you’ll find that they are often rebranded marketing and advertising firms. When a person claims they are in marketing many people will likely have an idea about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a kind of visual design which helps shape the perception of a company, a product or a business. Brand identity designers create logo designs, sign designs, packaging, as well as collateral material such as cards, stationery, as well as brochures. Some identity designers also design websites and also user interfaces. The crucial role of a brand identity designer is to develop the visual cues and also a psychological tone with the objective of influencing actions, results and understandings.

select signs/logos

Retro logo layout of a bicycle produced for a Paramount coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older part of the town and wished to cast a nostalgic vibe without appearing as uninteresting or low energy. I fulfilled each of the tasks via creating a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide as well as bacteria created for Paramount clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, especially the branch of healthcare that deals with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and much more meaningful.

logo layout with a leaping eco-friendly frog designed for a family fun facility in Paramount.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and also a tree - developed for Paramount traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but rather convey emotional journeys through the images they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Paramount logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Paramount logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family as well as with folks that they don’t actually know so as to get neutral viewpoints on the value of a design. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their business logo understand how vital a logo design is for their company so they are much more invested in the result. Every logo job possesses it’s portion of hurdles, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Paramount book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most necessary part of a published book considering that it is in most cases the very first thing a person sees in the bookstore. Concerning a publisher, it’s the best opportunity they will likely ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances one of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was definitely a success.

 Paramount logo style made use of for marketing and a tag design for Vintage Case includes an old font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be older cases. For this custom logo design I sought to come up with a logo that had a fluid retro feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Paramount, style include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo projects considering that it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design features 4 personalities surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be understood.

Logo design created for a Paramount hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that projected a feeling of contentment and elegance for their new hair studio. I created a concept which didn’t go the obvious route of making merely a stylized orchid but instead designed a logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a logo design is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead laid the main focus on the feeling that they really wanted to forecast to their clients.

Arabian horse logo layout created for an equine ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept fashioned to symbolize the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and very high tail posture, the Arabian is one of the highly easily identifiable equine lineages in the world.

Las Cafe, A Paramount Coffee shop logo layout a little restaurant, layout consists of a customized script font style which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style consists of a modified manuscript font which hovers over a group of elaborate lines as well as dots.

Logo design for a software program developer the layout functions as well as iconic Paramount component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the substance behind a business logo is just as important as how it brands the organization it represents.

Advance logo style developed for a Paramountindoor designer, design attribute a series of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Paramount interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Paramount, the personalities for letter V as well as A in middle of the word progressed have been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Paramount logo design assignment was carried out for a management specialist that aids business professionals to develop into more successful at managing people, expectations, and profitability.

A Paramount business logo style including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to sell off their used goods to other sports enthusiasts.

I created their Paramount business logo design with a graphic which garners the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this Paramount company logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really produced for an Paramount regional farm it was actually designed for a commodities broker, and this company logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projects trust, effectiveness, and prosperity.

 Paramount Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for externally encountering arrow and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the 1st shot.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a well-known Paramount sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Electrical sign design for Paramount restaurnat designed by Paramount Sign Shop
Paramount logo design and brand identity design for Paramount commercial businesses
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,

Logo designed by ImageCo, Paramount, California, CA,

Logo designed by ImageCo, Paramount, California, CA,

Logo designed by ImageCo, Paramount, California, CA,

Logo designed by ImageCo, Paramount, California, CA,

Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,
Logo designed by ImageCo, Paramount, California, CA,