Parlier Logo Design

Virtually every new Parlier company understands that they require a logo, however few new business owners fully are aware of the crucial role their company logo can play in their becoming successful, or why one logo performs far better than another. A business logo has a critical and sustaining effect on the prosperity of a company, choose the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Parlier companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike created for a Parlier coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an older part of the town and hoped to project a nostalgic atmosphere without coming across as uninteresting or low energy. I fulfilled both tasks by developing a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide as well as bacteria designed for Parlier medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, mainly the field of healthcare which deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and more memorable.

logo layout with a leaping eco-friendly frog created for a household enjoyable facility in Parlier.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and a tree - designed for Parlier travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather project emotional journeys by means of the pictures they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something much the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Parlier logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Parlier logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get honest opinions on the benefit of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo design understand how essential a logo design is for their business so they are way more vested in the result. Every logo design job has it’s share of difficulties, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Parlier publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most necessary part of a published book considering that it is often the first thing a person views in the book store. Regarding a publishing company, it’s the opportunity that they will ever get to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences one of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was undoubtedly a winner.

 Parlier logo design made use of for advertising as well as a label layout for Vintage Situation includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be antique cases. For this logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could be used for every thing from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Parlier, layout include an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects due to the fact that it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo features 4 personalities startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo layout developed for a hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that related an atmosphere of ease and class for their new hair studio. I created a design that did not go the obvious course of creating simply a stylized orchid but alternatively crafted a logo design which suggested a flower in the pattern of a swirl integrated into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is generally the wrong course and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they really wanted to project to their patrons.

Arabian equine logo layout created for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype concept styled to manifest the unique physical traits of the Arabian type of horses. By having an unique head shape and very high tail posture, the Arabian is one of the highly quite easily recognizable horse breeds in the entire world.

Las Coffee shop logo layout a tiny dining establishment, style contains a customized manuscript font style which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style contains a modified manuscript typeface which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software program developer the style attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the meaning supporting a logo is just as important as how it brands the organization it represents.

Progress logo design created for a Parlier indoor developer, style function a series of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Parlier interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Parlier logo design assignment was done for a leadership specialist that aids business professionals to develop into more effective at handling people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their used goods to other sports enthusiasts. I designed their Parlier business logo dsign using an illustration which garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Parlier regional farm it was in reality devised for a products broker, and this particular trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a graphic that projects trust, success, and wealth.
Logo design designed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to create a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.