Pasadena, California Logo Design

Each and every new Pasadena business professional realizes that they are in need of a logo, but few entrepreneurs entirely grasp the vital role their business logo will play in their financial success, or why one logo performs more effectively than another. A business logo has a critical and long term effect on the viability of a business, go with the correct one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life of an organization.

The logos included in the ImageCo portfolio help Pasadena, California companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at any size.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be enduring and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo style of a bike developed for a Pasadena, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older section of the area and wished to visualize a vintage tone without appearing as stodgy or low energy. I achieved both tasks via creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also germs developed for Pasadena, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, especially the branch of medicine which deals with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and more memorable.

logo style with a jumping environment-friendly frog created for a family members enjoyable center in Pasadena, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and a tree - designed for Pasadena, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but rather convey emotional journeys through the photos they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Pasadena logo but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Pasadena logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get impartial assessments on the worthiness of a concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo design recognize how essential a logo design is for their business so they are much more vested in the final result. Every logo job has it’s share of difficulties, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Pasadena, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most vital part of a published book considering that it is in most cases the first thing a person views in the bookstore. With respect to a publisher, it’s the opportunity they will ever have to publicize their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases 1 of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was surely a success.

 Pasadena logo design utilized for marketing as well as a label layout for Vintage Case features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be vintage cases. For this brand concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for every thing from a website to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Pasadena, California, design include an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo projects due to the fact that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo style developed for a hair layout workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a spirit of simplicity and elegance for their new hair salon. I came up with a concept which did not go the obvious course of creating merely a stylized orchid but alternatively crafted a logo which implied a flower in the formation of a swirl featured in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they wanted to transmit to their clients.

Arabian steed logo design produced for an equine cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo concept fashioned to epitomize the unique physical traits of the Arabian type of equines. With a distinctive head form and higher tail posture, the Arabian is one of the very most easily recognizable horse breeds in the whole world.

Las Cafe logo style a tiny restaurant, style consists of a customized manuscript font style which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design contains a customized manuscript font which floats over a group of ornate lines and also dots.

Logo design for a software application programmer the design features and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the significance supporting a logo is just as important as how it serves the enterprise it represents.

Progress logo style produced for a Pasadena, California indoor designer, design function a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pasadena, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have actually been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pasadena, California logo design project was done for a management expert that helps business leaders to become more successful at supervising people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to sell their used goods to other sports enthusiasts. I created their Pasadena logo design dsign along with a graphic which grabs the attention of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually composed for an Pasadena, California regional farm it was in reality developed for a commodities broker, and this particular brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make an identity that projects self-assurance, financial success, and affluence.

 Pasadena Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for outwardly facing arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Fortunately, in this case, I struck a bullseye with the first shot.

Logo created for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to create a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.