Patterson Logo Design

Nearly every new Patterson venture understands that they are in need of a logo, but few entrepreneurs entirely comprehend the crucial role their organization logo will play in their becoming successful, or exactly why one logo design works far better than another. A logo design has an instant and long-term effect on the prosperity of a business, choose the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Patterson businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike developed for a Patterson coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an old part of town and wanted to visualize a nostalgic atmosphere without coming across as monotonous or low energy. I achieved the two jobs by designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide and also bacteria designed for Patterson medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, especially the field of healthcare which works with the clinical evaluation of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and even more unforgettable.

logo design with a jumping eco-friendly frog created for a family enjoyable facility in Patterson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - designed for Patterson travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional journeys by means of the pictures they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Patterson logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Patterson logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family members as well as with people that they don’t even know so as to get unprejudiced opinions on the merit of a design concept. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo understand how essential a logo is for their organization so they are much more vested in the outcome. Every logo design job possesses it’s allotment of difficulties, but the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Patterson publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most critical part of a printed book due to the fact that it is ordinarily the initial thing a person views in the book store. With respect to a publishing company, it’s the best opportunity that they will ever have to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences one of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service located in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was certainly a winner.

 Patterson logo layout used for advertising and also a tag design for Vintage Case features an old font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be older cases. For this business logo concept I strove to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for every thing from a web page to a label on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Patterson, style consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design projects considering that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo style created for a hair style workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related a spirit of tranquility and class for their new hair salon. I created a concept that did not go the obvious course of creating merely a stylized orchid but rather delivered a company logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is generally the wrong direction and in this case, the design ended up not being about the flower but alternately laid the emphasis on the emotion that they wanted to forecast to their customers.

Arabian horse logo layout produced for a steed cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo design tailored to display the unique physical traits of the Arabian type of equines. With an unique head shape and high tail carriage, the Arabian is one of the very most easily recognizable equine types in the entire world.

Las Cafe logo design a small restaurant, layout consists of a customized script font which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design includes a changed manuscript font which floats over a team of ornate lines and also dots.

Logo style for a software program designer the design functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the significance supporting a logo is just as important as how it brands the company it represents.

Progress logo style produced for a Patterson indoor developer, layout attribute a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Patterson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have actually been customized to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Patterson logo design job was undertaken for a management consultant that helps business professionals to become more efficient at supervising people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell off their pre-owned goods to other sports enthusiasts. I created their Patterson logo dsign with a graphic which garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Patterson area farm it was in reality devised for an investments broker, and this company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create an identity that projected self-confidence, financial success, and prosperity.
Logo designed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the business owner to design a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.