Pittsburg, California Logo Design

Nearly every new Pittsburg business knows they are in need of a logo, however few new business owners fully recognize the pivotal role their organization’s logo will perform in their success, or why one logo design works far better than another. A logo has an immediate and long term impact on the viability of a business, choose the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Pittsburg, California businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not demand consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo must be ageless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike produced for a Pittsburg, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an older section of the area and wanted to visualize a nostalgic atmosphere without appearing as uninteresting or low energy. I fulfilled both of these tasks by means of creating a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscopic lense slide and germs made for Pittsburg, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical assessment of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and more unforgettable.

logo style with a leaping green frog designed for a family members enjoyable facility in Pittsburg, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - created for Pittsburg, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot places or things but instead reveal emotional journeys through the photos they capture. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Pittsburg logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Pittsburg logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with colleagues and family as well as with people that they don’t even know so as to get neutral viewpoints on the merit of a concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to design their logo recognize how crucial a logo design is for their company so they are much more invested in the end result. Every logo project possesses it’s allotment of hurdles, however the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Pittsburg, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most important part of a printed book since it is usually the first thing a person views in the book shop. Regarding a publisher, it’s the opportunity that they will likely ever get to publicize their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances one of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was definitely a winner.

 Pittsburg logo style used for advertising as well as a label layout for Vintage Case features an archaic font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be vintage cases. For this business logo design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Pittsburg, California, layout include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs because it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be understood.

Logo design developed for a hair design workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which projected a feeling of contentment and class for their new hair salon. I created a design which didn’t go the obvious path of crafting merely a stylized orchid but rather designed a logo design which implied an orchid in the pattern of a swirl blended in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo is frequently the wrong route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they wanted to project to their clients.

Arabian steed logo layout developed for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo concept tailored to display the unique physical traits of the Arabian kind of horses. By having a different head form and higher tail posture, the Arabian is one of the most easily identifiable equine lineages in the world.

Las Coffee shop logo design a small dining establishment, style includes a modified manuscript font which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design includes a customized script typeface which floats over a group of elaborate lines and dots.

Logo design for a software programmer the style features and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the meaning supporting a logo design is equally as important as how it brands the enterprise it stands for.

Evolve logo design developed for a Pittsburg, California interior designer, style function a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pittsburg, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words advanced have been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pittsburg, California logo design job was carried out for a leadership specialist that enables business leaders to develop into more successful at handling people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand items to other sports enthusiasts. I created their Pittsburg logo design dsign utilizing an illustration that garners the interest of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Pittsburg, California regional farm it was actually designed for an investments broker, and this company was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a graphic that projected esteem, effectiveness, and affluence.

 Pittsburg Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for externally facing arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this particular case, I hit a bullseye with the very first try.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to create a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.