Pleasanton Logo Design

Nearly every new Pleasanton business understands that they need a logo, yet few new business owners entirely realize the vital role their logo design can take in their becoming successful, or exactly why one logo performs more effectively than another. A business logo has an immediate and lasting effect on the financial success of a company, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Pleasanton businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design should be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike developed for a Pleasanton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an older section of the area and really wanted to project an old-fashioned atmosphere without appearing as stodgy or low energy. I achieved each of the tasks by means of creating a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscope slide as well as germs developed for Pleasanton medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and consequences of diseases, mainly the branch of healthcare which works with the laboratory evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be overly literal with a concept and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and much more unforgettable.

logo style with a leaping eco-friendly frog designed for a family fun center in Pleasanton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - made for Pleasanton travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but instead convey emotional experiences by means of the photos they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of most professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Pleasanton logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Pleasanton logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their business logo recognize how vital a logo design is for their business so they are way more vested in the result. Every logo design job possesses it’s share of obstacles, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Pleasanton publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most essential part of a printed book due to the fact that it is in most cases the very first thing a person views in the bookstore. With respect to a publishing company, it’s the best opportunity that they will ever get to publicize their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences one of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was undoubtedly a success.

 Pleasanton logo design made use of for marketing and a label design for Vintage Instance features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be antique cases. For this logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be used for anything from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Pleasanton, style include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs considering that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 personalities startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be understood.

Logo style produced for a hair style workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a sense of ease and elegance for their new hair salon. I came up with a concept which didn’t go the obvious course of designing just a stylized orchid but alternatively created a logo design which implied a flower in the pattern of a swirl featured into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the attention on the perception that they really wanted to project to their customers.

Arabian horse logo layout produced for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype concept tailored to symbolize the unique physical traits of the Arabian type of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable equine breeds in the entire world.

Las Cafe logo design a small restaurant, layout consists of a modified script font style which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style includes a changed manuscript font which floats above a team of ornate lines and dots.

Logo design for a software programmer the layout functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the symbolism behind a logo design is just as important as how it brands the business it represents.

Develop logo style developed for a Pleasanton interior designer, layout attribute a collection of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pleasanton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site examinations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Pleasanton logo design project was undertaken for a leadership specialist that helps business leaders to become more successful at overseeing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used products to other sports enthusiasts. I created their Pleasanton logo design dsign along with a graphic that pulls in the interest of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Pleasanton area farm it was in reality created for a products broker, and this trademark was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a brand mark that projected assurance, success, and wealth.
Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to design a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.