Pleasanton, California Logo Design

Virtually every new Pleasanton company realizes that they need a logo, but few new business owners fully comprehend the key role their logo will perform in their becoming successful, or the reason that one logo functions more effectively than another. A logo design has an instant and long term effect on the growth of a company, pick the correct one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Pleasanton, California businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo should be timeless and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Pleasanton, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old part of town and wished to visualize an old-fashioned vibe without coming across as monotonous or low energy. I achieved both of these tasks via creating a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria developed for Pleasanton, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, mainly the branch of healthcare which deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and much more meaningful.

logo style with a leaping eco-friendly frog created for a family members enjoyable facility in Pleasanton, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - created for Pleasanton, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture places or things but instead convey emotional journeys by means of the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is representative of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Pleasanton logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Pleasanton logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get objective viewpoints on the merit of a concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that are inclined to hire an expert to design their logo comprehend how important a logo is for their business so they are much more vested in the outcome. Every logo job possesses it’s share of challenges, but the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Pleasanton, California book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most crucial part of a published book due to the fact that it is usually the first thing a person views in the book shop. With regard to a publisher, it’s the opportunity that they will ever have to publicize their label and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases one of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was definitely a success.

 Pleasanton logo layout utilized for advertising and marketing and a tag design for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be vintage cases. For this logo design I attempted to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Pleasanton, California, design consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design projects due to the fact that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really really love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design features 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be comprehended.

Logo design developed for a hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which related an atmosphere of peace and elegance for their new hair studio. I came up with a design that did not go the obvious direction of creating merely a stylized orchid but rather crafted a business logo that suggested a flower in the formation of a swirl blended into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is generally the wrong direction and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they really wanted to transmit to their customers.

Arabian steed logo style produced for an equine cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind brand concept fashioned to exemplify the unique physical traits of the Arabian type of horses. With a distinctive head form and higher tail posture, the Arabian is one of the very most immediately recognizable horse types in the world.

Las Cafe logo design a small restaurant, design consists of a modified manuscript typeface which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design consists of a changed manuscript font style which hovers above a group of elaborate lines and also dots.

Logo design for a software application developer the style functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the organization it represents.

Progress logo style created for a Pleasanton, California interior designer, design function a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pleasanton, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pleasanton, California logo design assignment was undertaken for a management advisor that enables business professionals to develop into more successful at managing people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell their previously owned goods to other sports enthusiasts. I created their Pleasanton logo dsign using an image that garners the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually composed for an Pleasanton, California regional farm it was really developed for a products broker, and this particular business logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projected self-assurance, effectiveness, and wealth.

 Pleasanton Logo design for a nonprofit, Turning Factor Solutions - the logo design function for externally facing arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular case, I struck a bullseye with the very first try.

Logo design designed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the owner to develop a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.