Acute Care 360 ImageCo, Pleasanton, California, CA,

ImageCo, Pleasanton, California, CA,

Evolv Design logo designed by ImageCo, Pleasanton, California, CA,

Red Panda Publishers logo designed by ImageCo, Pleasanton, California, CA,

Pleasanton, California, CA,

ImageCo, Pleasanton, California, CA,
ImageCo, Pleasanton, California, CA,

Mid Valley Pathology logo designed by ImageCo, Pleasanton, California, CA,

FSA OK logo designed by ImageCo, Pleasanton, California, CA,

Emerald Heights logo designed by ImageCo, Pleasanton, California, CA,

Club Sapphire logo designed by ImageCo, Pleasanton, California, CA,

Downtown Dogs logo designed by ImageCo, Pleasanton, California, CA,

School board logo designed by ImageCo, Pleasanton, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Pleasanton, California, CA,

Stoney Forensic logo designed by ImageCo, Pleasanton, California, CA,

Smart kernels logo designed by ImageCo, Pleasanton, California, CA,

POINTERS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company offers a money back guarantee try to keep in mind that they can not reimburse the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be determined from the quality of their portfolio, if the work in their portfolio doesn’t contain real life examples odds are they won’t be able to produce a quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to echo your unique vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Pleasanton LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs grow memorable brands. We’ve performed branding work for builders, colleges, heart surgeons, wedding singers, coffee shops, retailers, and just about every other kind of business concern you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be used as an electric sign. Because of our sign first method our logo designs can, and have been employed in everything from fashion labels to neon signs. Our sign first approach ensures that our logo designs are equally reliable whether they are used in television commercials or website apps, they are consistently identifiable, understood, and always remembered regardless of size or application.

American Made ★ Design

Something that truly sets ImageCo apart from other design companies that you may have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we do in-house. Regardless of the kind of project we undertake, brand identity design, web page, trade show booth, or electric sign, we do not, and never will farm out our client’s projects to 3rd parties located outside the United States. Whenever you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and determines the terms of how my customers and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Every new Pleasanton organization knows they probably need a logo, yet few new business owners fully recognize the pivotal role their logo design can perform in their success, or exactly why one logo design works more effectively than another. A logo has an instant and long-term influence on the prosperity of a business, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Pleasanton companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need deliberation, they can be understood in merely a glimpse.
  2. Scalability: from clothing labels to billboards a scalable logo design will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they represent.
  5. Relevance: a business logo should be lasting and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s both a verb and a noun, it’s an identifying mark and also the act of denoting something to make sure that it could be distinguished, its foundation comes from the mark burned onto animals. Today a brand symbolizes pretty much anything with an intention, regardless if it be earnings or political parties, a brand is an intrinsic aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the very same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s objective is to produce a mental image that the target market can identify with.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When someone states the brand names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and that is what makes people buy those brands. Brand image is why people buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the history of the majority of branding firms you’ll discover that they are quite often re-branded advertising and marketing agencies. When somebody says they are in advertising the majority of people will likely have an idea about what they do. But when someone claims “I’m in branding”… it simply seems much more attractive, perhaps it’s due to the fact that the majority of people do not recognize what it indicates to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is a comprehensive term that explains the visual components of a product or agency that affect perceptions. This largely consists of the name, the logo design, the product packaging, the different colors utilized however can also include audio, lights, texture, signage, actually anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a type of visual design which helps form the public image of a company, a product or a business. Brand identity designers create logo designs, sign designs, packaging, as well as collateral material such as cards, stationery, as well as brochures. Some identity designers also develop websites as well as user interfaces. The necessary function of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of affecting actions, end results and assumptions.

Featured signs/logos

Retro logo layout of a bicycle produced for a Pleasanton coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an older part of the city and wanted to cast a nostalgic tone without appearing as boring or low energy. I fulfilled both of these tasks by means of developing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as bacteria designed for Pleasanton clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and effects of diseases, mainly the branch of medicine which deals with the laboratory examination of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and more unforgettable.

logo style with a jumping environment-friendly frog created for a family members enjoyable facility in Pleasanton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - designed for Pleasanton traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional experiences through the images they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Pleasanton logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Pleasanton logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, while he liked the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to share it with colleagues and family members as well as with other people that they don’t even know so as to get neutral judgements on the benefit of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that are inclined to hire a professional to design their logo realize how crucial a logo design is for their business so they are way more vested in the outcome. Every logo job possesses it’s portion of hurdles, however the largest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Pleasanton publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most necessary part of a published book given that it is often the primary thing a person views in the bookstore. Concerning a publisher, it’s the best opportunity that they will ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many instances one of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was surely a success.

 Pleasanton logo layout made use of for advertising as well as a label layout for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be vintage cases. For this logo concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Pleasanton, style consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo projects due to the fact that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo includes 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo layout produced for a Pleasanton hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related a feeling of calmness and connection for their new hair studio. I created a concept that didn’t go the obvious path of crafting simply a stylized orchid but instead delivered a company logo that suggested a flower in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is in most cases the incorrect path and in this case, the design ended up not being about the orchid but alternately put the focus on the emotion that they wanted to project to their patrons.

Arabian steed logo layout created for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original organization logo design fashioned to embody the unique physical traits of the Arabian type of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the very most quite easily recognizable equine breeds in the whole world.

Las Cafe, A Pleasanton Coffee shop logo layout a small restaurant, style includes a customized script font which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design includes a changed manuscript font style which hovers over a team of elaborate lines as well as dots.

Logo design for a software program developer the layout attributes and famous Pleasanton component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the substance supporting a business logo is just as important as how it serves the company it represents.

Advance logo style developed for a Pleasantonindoor developer, layout function a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pleasanton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Pleasanton, the characters for letter V and also A in center of words progressed have actually been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Pleasanton logo design job was carried out for a management advisor that assists business leaders to develop into more successful at overseeing people, expectations, and profitability.

A Pleasanton business logo style including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned items to other sports enthusiasts.

I created their Pleasanton logo design utilizing a graphic which seizes the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this Pleasanton company logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an Pleasanton area farm it was really devised for a products broker, and this particular brand was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projected confidence, success, and affluence.

 Pleasanton Logo design for a nonprofit, Turning Point Solutions - the logo layout function for outwardly facing arrow and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the 1st go.

Logo created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a well-known Pleasanton sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Electrical sign design for Pleasanton restaurnat designed by Pleasanton Sign Business
Pleasanton logo design and brand identity design for Pleasanton commercial businesses
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,

Logo designed by ImageCo, Pleasanton, California, CA,

Logo designed by ImageCo, Pleasanton, California, CA,

Logo designed by ImageCo, Pleasanton, California, CA,

Logo designed by ImageCo, Pleasanton, California, CA,

Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,
Logo designed by ImageCo, Pleasanton, California, CA,