Pomona Logo Design

Each and every new Pomona venture knows they are in need of a logo, yet few new business owners thoroughly grasp the crucial role their logo will perform in their becoming successful, or exactly why one business logo functions more effectively than another. A company logo has an instant and lasting effect on the success of a company, go with the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Pomona companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike created for a Pomona coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an old section of town and wished to project an old-fashioned atmosphere without appearing as uninteresting or low energy. I accomplished both tasks by means of creating a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also germs developed for Pomona medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and outcomes of diseases, mainly the field of medicine which works with the clinical evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and much more meaningful.

logo style with a leaping eco-friendly frog made for a household enjoyable center in Pomona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - created for Pomona travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather convey emotional journeys through the pictures they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Pomona logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Pomona logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get impartial point of views on the worthiness of a design concept. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that are inclined to hire a professional to design their logo design understand how crucial a logo design is for their organization so they are much more vested in the result. Every logo job has it’s share of difficulties, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Pomona publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most crucial part of a published book because it is usually the initial thing a person sees in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will likely ever get to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences 1 of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was surely a winner.

 Pomona logo style used for advertising and also a label style for Vintage Case features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be older cases. For this custom logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Pomona, design consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs due to the fact that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo layout created for a hair design workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a spirit of peace and elegance for their new hair salon. I came up with a concept that didn’t go the obvious direction of making simply a stylized orchid but rather created a company logo which suggested a flower in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead laid the main focus on the emotion that they wanted to forecast to their patrons.

Arabian steed logo style produced for an equine cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind business logo concept styled to display the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and higher tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the entire world.

Las Cafe logo layout a small restaurant, layout contains a modified manuscript font which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style consists of a customized manuscript font which hovers over a group of luxuriant lines and dots.

Logo style for a software application designer the style features and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the substance supporting a logo design is just as important as how it brands the business it represents.

Advance logo design produced for a Pomona indoor designer, design feature a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pomona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have been changed to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Pomona logo design project was done for a leadership guide that assists business leaders to become more efficient at overseeing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned goods to other sports enthusiasts. I tailored their Pomona logo dsign along with an illustration that seizes the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really developed for an Pomona regional farm it was in reality developed for a commodities broker, and this business logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a brand mark that projects trust, success, and luxury.
Logo design created for using an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to create a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.