Pomona, California Logo Design

Each and every new Pomona venture knows they are in need of a logo, however few new business owners entirely comprehend the vital role their company logo can take in their becoming successful, or why one logo functions more effectively than another. A business logo has an instant and sustaining impact on the success of a company, pick the correct one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Pomona, California companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Pomona, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an old section of the community and wanted to visualize a retro tone without appearing as monotonous or low energy. I accomplished the two tasks by designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as germs created for Pomona, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, mainly the field of medicine that deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and even more meaningful.

logo style with a jumping environment-friendly frog developed for a family members fun facility in Pomona, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and a tree - developed for Pomona, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead project emotional journeys through the photos they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Pomona logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Pomona logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unbiased assessments on the worthiness of a design concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo recognize how vital a logo is for their business so they are way more vested in the outcome. Every logo project possesses it’s portion of hurdles, however the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Pomona, California publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most essential part of a published book given that it is in most cases the first thing a person views in the book shop. Regarding a publisher, it’s the best opportunity they will likely ever have to publicize their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases 1 of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to confering a sense of air travel and it was undoubtedly a winner.

 Pomona logo design made use of for advertising and marketing as well as a label layout for Vintage Case includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be much older cases. For this business logo design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for everything from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Pomona, California, style include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design projects considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo layout produced for a hair design workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated a feeling of peace and connection for their new hair salon. I came up with a concept that did not go the obvious direction of creating merely a stylized orchid but rather delivered a business logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in creating a business logo is generally the wrong course and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they wanted to project to their customers.

Arabian equine logo style produced for a horse ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype concept fashioned to manifest the unique physical traits of the Arabian pedigree of horses. With an identifiable head form and higher tail posture, the Arabian is one of the highly immediately identifiable horse breeds in the entire world.

Las Coffee shop logo style a little dining establishment, style consists of a changed script font which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout consists of a customized manuscript typeface which hovers over a team of elaborate lines and dots.

Logo design for a software program programmer the layout functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the significance supporting a company logo is just as important as how it serves the business it stands for.

Develop logo layout created for a Pomona, California interior designer, style feature a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pomona, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have been modified to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pomona, California logo design project was performed for a leadership advisor that aids business leaders to become more efficient at overseeing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned products to other sports enthusiasts. I designed their Pomona logo design dsign utilizing an image which garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Pomona, California regional farm it was actually developed for an investments broker, and this particular business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create an identity that projected self-assurance, success, and affluence.

 Pomona Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for outwardly facing arrow and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the first shot.

Logo created for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to produce a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.