Porterville, California Logo Design

Every new Porterville business realizes that they need a logo, but few entrepreneurs fully grasp the vital role their logo design can take in their financial success, or why one logo design works far better than another. A logo has an immediate and long-term influence on the growth of a company, choose the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Porterville, California companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not demand consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo should be ageless and should feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Porterville, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an old part of the town and hoped to visualize a vintage tone without coming across as monotonous or low energy. I accomplished both of these jobs via developing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscope slide as well as bacteria created for Porterville, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and outcomes of diseases, especially the field of healthcare which deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and much more memorable.

logo design with a jumping environment-friendly frog created for a family fun facility in Porterville, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - made for Porterville, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but rather project emotional journeys by means of the photos they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is representative of most professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Porterville logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Porterville logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the value of a design concept. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo understand how crucial a logo is for their business so they are way more invested in the final result. Every logo design job has it’s share of challenges, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Porterville, California book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most vital part of a published book given that it is ordinarily the first thing a person views in the book shop. With regard to a publisher, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many instances 1 of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was certainly a victory.

 Porterville logo style used for advertising and marketing as well as a tag layout for Vintage Instance features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be much older cases. For this logo concept I tried to come up with a logo that had a fluid retro feel to it and could be utilized for everything from a web page to a label on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Porterville, California, layout consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs because it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how individuals should think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be comprehended.

Logo design created for a hair layout workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which related a feeling of contentment and connection for their new hair studio. I came up with a concept which did not go the obvious direction of designing simply a stylized orchid but rather designed a logo which suggested an orchid in the formation of a swirl blended into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo is usually the wrong direction and in this case, the design ended up not being about the orchid but instead laid the main focus on the emotion that they really wanted to transmit to their clients.

Arabian horse logo design produced for a steed cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype design fashioned to manifest the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and high tail carriage, the Arabian is one of the most easily recognizable equine lineages in the whole world.

Las Coffee shop logo layout a tiny dining establishment, design consists of a modified manuscript font style which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout contains a modified script typeface which hovers over a group of elaborate lines and also dots.

Logo design for a software programmer the layout attributes and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the significance behind a company logo is equally as important as how it brands the organization it represents.

Progress logo design developed for a Porterville, California indoor developer, design function a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Porterville, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been customized to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Porterville, California logo design assignment was done for a management coach that helps business leaders to develop into more successful at overseeing people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell their used equipment to other sports enthusiasts. I designed their Porterville business logo dsign along with a graphic that grabs the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually produced for an Porterville, California regional farm it was really designed for a commodities broker, and this particular logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make an identity that projected trust, financial success, and affluence.

 Porterville Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for externally facing arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Luckily, in this instance, I nailed a bullseye with the 1st try.

Logo developed for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to design a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.