Poway, California Logo Design

Virtually every new Poway business professional understands that they require a logo, yet few new business owners entirely realize the vital role their business logo can perform in their financial success, or exactly why one business logo functions better than another. A business logo has a critical and sustaining influence on the prosperity of a company, choose the right one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life span of an organization.

The logos featured in the ImageCo portfolio help Poway, California companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo design should be lasting and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo style of a bike created for a Poway, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an old part of the city and hoped to cast a retro feel without coming across as monotonous or low energy. I fulfilled each of the jobs by means of developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscope slide and also germs created for Poway, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and consequences of diseases, especially the branch of healthcare which works with the clinical examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and a lot more meaningful.

logo layout with a jumping green frog designed for a family fun center in Poway, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - created for Poway, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers don’t shoot places or things but rather communicate emotional experiences by means of the images they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Poway logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Poway logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family as well as with folks that they don’t even know so as to get honest viewpoints on the merit of a design. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to create their logo realize how important a logo design is for their company so they are much more invested in the result. Every logo design project possesses it’s portion of challenges, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Poway, California book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most important part of a published book because it is in most cases the first thing a person views in the book shop. With regard to a publisher, it’s the most ideal opportunity that they will likely ever have to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances one of the things folks often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was surely a victory.

 Poway logo style utilized for advertising and also a tag layout for Vintage Situation includes an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be older cases. For this business logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be used for everything from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in Poway, California, layout include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the very same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 characters surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo design created for a hair layout studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which communicated a spirit of simplicity and connection for their new hair salon. I created a design which didn’t go the obvious path of crafting simply a stylized orchid but alternatively delivered a business logo that implied a flower in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they really wanted to project to their patrons.

Arabian steed logo design created for a horse cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo design customized to manifest the unique physical traits of the Arabian kind of equines. By having an unique head shape and very high tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the world.

Las Cafe logo layout a little dining establishment, style contains a changed script typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style contains a customized manuscript font which hovers above a team of ornate lines and also dots.

Logo design for a software programmer the style functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the meaning behind a logo is equally as important as how it serves the company it represents.

Progress logo style produced for a Poway, California indoor designer, design function a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Poway, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site examinations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Poway, California logo design job was carried out for a management expert that assists business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned equipment to other sports enthusiasts. I created their Poway business logo dsign along with an image that seizes the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Poway, California regional farm it was in reality developed for an investments broker, and this brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a graphic that projected trust, financial success, and luxury.

 Poway Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for ostensibly dealing with arrowhead and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Luckily, in this particular case, I nailed a bullseye with the 1st go.

Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to create a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.