Prunedale, California Logo Design

Virtually every new Prunedale business realizes that they need a logo, but few new business owners fully realize the pivotal role their logo design can play in their becoming successful, or exactly why one logo performs better than another. A company logo has an instant and long-term impact on the financial success of a business, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Prunedale, California companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from labels to posters a scalable logo design will remain legible and just as emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo design must be enduring and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bike created for a Prunedale, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an old part of the town and wanted to project a vintage tone without appearing as boring or low energy. I fulfilled each of the tasks by designing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria developed for Prunedale, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, mainly the field of healthcare that deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog designed for a family members fun facility in Prunedale, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - designed for Prunedale, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather reveal emotional journeys through the photos they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Prunedale logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Prunedale logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family members as well as with individuals that they don’t even know so as to get honest opinions on the benefit of a design concept. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their business logo comprehend how vital a logo design is for their organization so they are much more invested in the end result. Every logo design project has it’s share of obstacles, but the largest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Prunedale, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most necessary part of a printed book because it is ordinarily the initial thing a person sees in the bookstore. Regarding a publisher, it’s the best opportunity they will likely ever get to publicize their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many cases one of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was undoubtedly a success.

 Prunedale logo style made use of for advertising and marketing as well as a label design for Vintage Instance features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be antique cases. For this custom logo concept I sought to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for anything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Prunedale, California, style consist of an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design jobs considering that it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo features 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo style produced for a hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that projected a sense of serenity and connection for their new hair studio. I created a concept that didn’t go the obvious course of making just a stylized orchid but rather designed a business logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they wanted to project to their clients.

Arabian horse logo style produced for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and higher tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the whole world.

Las Cafe logo design a small dining establishment, design includes a changed script font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style contains a changed script font style which floats above a team of luxuriant lines and also dots.

Logo design for a software designer the design attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the meaning behind a logo is just as important as how it serves the business it represents.

Progress logo design developed for a Prunedale, California interior designer, style feature a collection of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Prunedale, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site assessments, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have actually been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Prunedale, California logo design project was performed for a management consultant that aids business professionals to become more efficient at managing people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their previously owned equipment to other sports enthusiasts. I designed their Prunedale logo dsign along with a graphic that garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually composed for an Prunedale, California regional farm it was actually developed for an investments broker, and this particular trademark was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projects confidence, effectiveness, and wealth.

 Prunedale Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for ostensibly encountering arrow and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Fortunately, in this instance, I hit a bullseye with the first shot.

Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.