Rancho Cordova Logo Design

Each and every new Rancho Cordova venture realizes that they need a logo, however few new business owners entirely recognize the essential role their logo design will make in their becoming successful, or exactly why one logo functions far better than another. A logo design has an immediate and long term impact on the financial success of a business, go with the right one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Rancho Cordova businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bicycle developed for a Rancho Cordova coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an older part of the area and really wanted to project a nostalgic tone without appearing as uninteresting or low energy. I achieved both of these jobs by developing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscope slide as well as germs made for Rancho Cordova medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, mainly the branch of medicine which works with the laboratory evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and much more meaningful.

logo style with a leaping eco-friendly frog developed for a family fun facility in Rancho Cordova.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - made for Rancho Cordova travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional experiences through the pictures they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rancho Cordova logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Rancho Cordova logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get objective judgements on the merit of a design concept. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their logo recognize how essential a logo is for their company so they are way more vested in the final result. Every logo job has it’s share of hurdles, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Rancho Cordova book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most crucial part of a printed book given that it is usually the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the opportunity that they will ever have to spotlight their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases one of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was undoubtedly a success.

 Rancho Cordova logo design made use of for advertising and marketing as well as a tag design for Vintage Instance features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be vintage cases. For this brand design I attempted to come up with a logo that provided a fluid retro feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Rancho Cordova, design consist of an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects considering that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how people ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo layout produced for a hair layout workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that carried a feeling of ease and connection for their new hair studio. I created a design which didn’t go the obvious path of creating merely a stylized orchid but instead designed a logo design which implied a flower in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but instead put the importance on the perception that they really wanted to forecast to their customers.

Arabian horse logo design produced for a horse cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand concept customized to manifest the unique physical traits of the Arabian type of horses. By having an identifiable head form and higher tail carriage, the Arabian is one of the very most easily recognizable horse breeds in the world.

Las Coffee shop logo design a small dining establishment, style contains a modified script typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a modified manuscript typeface which floats over a team of luxuriant lines and dots.

Logo design for a software application programmer the design attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the meaning supporting a logo design is just as important as how it serves the company it represents.

Evolve logo design produced for a Rancho Cordova interior developer, design attribute a collection of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rancho Cordova interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have actually been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rancho Cordova logo design job was undertaken for a management guide that enables business professionals to develop into more successful at managing people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to market their used products to other sports enthusiasts. I created their Rancho Cordova logo design dsign along with a graphic that garners the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really created for an Rancho Cordova regional farm it was in reality designed for a products broker, and this business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design an identity that projected trust, financial success, and opulence.
Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to produce a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.