Rancho Palos Verdes, California Logo Design

Nearly every new Rancho Palos Verdes organization realizes that they are in need of a logo, yet few new business owners fully understand the vital role their logo will perform in their financial success, or the reason that one logo works far better than another. A business logo has a critical and sustaining effect on the financial success of a business, go with the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life of a company.

The logos included in the ImageCo portfolio help Rancho Palos Verdes, California companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo design will remain legible and just as emotive at any scale.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be enduring and should feel as relevant today, tomorrow, and forty years from today.
Retro logo style of a bicycle produced for a Rancho Palos Verdes, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older part of the community and wanted to project a vintage atmosphere without appearing as monotonous or low energy. I achieved both tasks through creating a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is an ageless business image.

clinical logo style with a microscopic lense slide and also germs developed for Rancho Palos Verdes, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, especially the branch of medicine that deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and much more meaningful.

logo style with a leaping environment-friendly frog developed for a family members enjoyable facility in Rancho Palos Verdes, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - developed for Rancho Palos Verdes, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but instead communicate emotional journeys through the pictures they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rancho Palos Verdes logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Rancho Palos Verdes logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family as well as with individuals that they don’t actually know so as to get unbiased opinions on the value of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that are inclined to hire an expert to design their logo comprehend how essential a logo is for their business so they are way more invested in the end result. Every logo design job possesses it’s allotment of challenges, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Rancho Palos Verdes, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most critical part of a printed book because it is usually the initial thing a person sees in the book store. Concerning a publisher, it’s the best opportunity that they will ever get to spotlight their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases one of the things consumers often tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was definitely a success.

 Rancho Palos Verdes logo style used for advertising and also a tag design for Vintage Instance includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be vintage cases. For this business logo design I tried to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Rancho Palos Verdes, California, layout include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design jobs considering that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their advertising in the same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo layout created for a hair layout workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried a feeling of ease and connection for their new hair salon. I came up with a design that didn’t go the obvious path of crafting simply a stylized orchid but instead delivered a logo that implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is usually the wrong course and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they wanted to project to their patrons.

Arabian steed logo design created for a horse ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original company logo design tailored to manifest the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the whole world.

Las Coffee shop logo design a little dining establishment, layout includes a modified manuscript typeface which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style contains a customized script font style which floats above a team of ornate lines as well as dots.

Logo style for a software application developer the design functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the meaning behind a logo design is just as important as how it brands the business it stands for.

Progress logo style developed for a Rancho Palos Verdes, California interior developer, layout feature a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rancho Palos Verdes, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rancho Palos Verdes, California logo design job was completed for a leadership specialist that aids business leaders to develop into more effective at handling people, expectations, and productivity.
A logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to market their secondhand equipment to other sports enthusiasts. I tailored their Rancho Palos Verdes logo dsign along with a graphic that garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an Rancho Palos Verdes, California area farm it was in reality developed for a commodities broker, and this particular business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate an identity that projects self-assurance, effectiveness, and wealth.

 Rancho Palos Verdes Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for ostensibly dealing with arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this instance, I nailed a bullseye with the 1st try.

Logo made for using an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to produce a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.