Rancho Penasquitos Logo Design

Each and every new Rancho Penasquitos venture understands that they require a logo, however few entrepreneurs fully comprehend the vital role their logo design will take in their financial success, or precisely why one logo design functions more effectively than another. A business logo has an immediate and lasting influence on the growth of a business, select the right one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Rancho Penasquitos companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike developed for a Rancho Penasquitos coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an old section of town and hoped to visualize an old-fashioned feel without appearing as monotonous or low energy. I fulfilled the two jobs by creating a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria developed for Rancho Penasquitos medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, especially the field of healthcare which works with the clinical examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and much more meaningful.

logo layout with a leaping environment-friendly frog designed for a family members fun center in Rancho Penasquitos.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, as well as a tree - created for Rancho Penasquitos traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead reveal emotional experiences through the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rancho Penasquitos logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Rancho Penasquitos logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family as well as with people that they don’t even know so as to get honest point of views on the value of a design concept. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo realize how crucial a logo design is for their company so they are way more invested in the outcome. Every logo job possesses it’s allotment of obstacles, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Rancho Penasquitos publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most necessary part of a published book since it is often the initial thing a person sees in the book shop. With respect to a publishing company, it’s the most ideal opportunity that they will ever have to publicize their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences 1 of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was certainly a winner.

 Rancho Penasquitos logo layout utilized for marketing as well as a label layout for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which seemed to be older cases. For this custom logo concept I strove to come up with a logo that provided a fluid retro feel to it and could easily be utilized for everything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Rancho Penasquitos, style include an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects because it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo design created for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated an atmosphere of relaxation and elegance for their new hair salon. I created a design which didn’t go the obvious route of crafting merely a stylized orchid but rather created a company logo which suggested an orchid in the formation of a swirl blended in to the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a company logo is generally the wrong course and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they really wanted to project to their patrons.

Arabian steed logo design created for an equine ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand concept fashioned to epitomize the unique physical traits of the Arabian breed of equines. With a different head form and higher tail posture, the Arabian is one of the most easily identifiable horse types in the whole world.

Las Cafe logo style a tiny dining establishment, design includes a customized manuscript font which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout includes a changed manuscript font style which hovers over a group of luxuriant lines and also dots.

Logo design for a software program designer the layout attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in many cases the significance supporting a logo is just as important as how it serves the organization it represents.

Evolve logo style created for a Rancho Penasquitos interior designer, style feature a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rancho Penasquitos interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have been modified to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rancho Penasquitos logo design assignment was performed for a management consultant that enables business professionals to develop into more efficient at overseeing people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell their secondhand items to other sports enthusiasts. I created their Rancho Penasquitos logo dsign along with a graphic which garners the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Rancho Penasquitos area farm it was in reality designed for a products broker, and this particular company was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a graphic that projects self-assurance, effectiveness, and luxury.
Logo design created for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to create a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.