Acute Care 360 ImageCo, Rancho San Diego, California, CA,

ImageCo, Rancho San Diego, California, CA,

Evolv Design logo designed by ImageCo, Rancho San Diego, California, CA,

Red Panda Publishers logo designed by ImageCo, Rancho San Diego, California, CA,

Rancho San Diego, California, CA,

ImageCo, Rancho San Diego, California, CA,
ImageCo, Rancho San Diego, California, CA,

Mid Valley Pathology logo designed by ImageCo, Rancho San Diego, California, CA,

FSA OK logo designed by ImageCo, Rancho San Diego, California, CA,

Emerald Heights logo designed by ImageCo, Rancho San Diego, California, CA,

Club Sapphire logo designed by ImageCo, Rancho San Diego, California, CA,

Downtown Dogs logo designed by ImageCo, Rancho San Diego, California, CA,

School board logo designed by ImageCo, Rancho San Diego, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Rancho San Diego, California, CA,

Stoney Forensic logo designed by ImageCo, Rancho San Diego, California, CA,

Smart kernels logo designed by ImageCo, Rancho San Diego, California, CA,

STRATEGIES FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a designer can only be evaluated by the quality of their portfolio, if the work in their design portfolio does not contain actual examples odds are they will not be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to mirror your unique vision for your organization. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

Rancho San Diego LOGO DESIGN​

For over two decades ImageCo has been helping business owners establish memorable brand identities. We’ve done logo design work for builders, colleges, heart surgeons, wedding singers, cafes, retail stores, and virtually every other kind of business concern you can envision. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be utilized as an electrical sign. Because of our sign first technique our identity designs can, and have been employed in everything from clothing labels to neon signs. Our sign first technique ensures that our logos are equally effective whether they are used in television commercials or web headers, they are consistently identifiable, understood, and remembered regardless of scale or use.

American Made ★ Design

The thing which really sets ImageCo apart from many of the design firms that you may have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we do in-house. Irrespective of the kind of design project we accept, business logo, web site, trade show booth, or electrical sign, we do not, and never will job out our customer’s projects to 3rd parties based outside the US. Whenever you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a go-between that marks up the cost of your project and imposes the terms of how we conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Rancho San Diego organization understands that they probably need a logo, but few start-ups thoroughly understand the key role their logo design can play in their becoming successful, or the reason that one logo performs better than another. A logo has a critical and long-term effect on the growth of a company, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Rancho San Diego businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they represent.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It’s both a verb and a noun, it is an identifying mark and the act of marking something to ensure that it can be recognized, its genesis comes from the mark burned onto animals. Today a brand signifies virtually anything with a motive, whether it be profit or politics, a brand is an intrinsic aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s goal is to develop an image that the target market will connect to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When a person states the names Lamborghini or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people want those brands. Brand image is why individuals acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the history of a lot of branding companies you’ll discover that they are often rebranded advertising and marketing companies. When someone says they are in advertising lots of people will likely have a preconceived notion about what they do. However when somebody states “I’m in branding”… it simply sounds more impressive, maybe it’s because most individuals do not fully understand what it indicates to be in branding so it comes off as mysterious and attractive.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or agency that affect view points. This largely includes the name, the logo design, the packaging, the different colors used but can also consist of sound, illumination, texture, signs, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the perception of a company, a product or a business. Brand identity designers develop logo designs, signage designs, product packaging, and collateral products such as cards, stationery, as well as brochures. Some identity designers also develop sites as well as software interfaces. The necessary duty of a brand identity designer is to develop the visual cues and a psychological tone with the goal of affecting actions, outcomes and perceptions.

select signs/logos

Retro logo style of a bike produced for a Rancho San Diego coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old part of the area and really wanted to cast a vintage atmosphere without appearing as boring or low energy. I achieved both jobs by creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscope slide and germs created for Rancho San Diego medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and consequences of diseases, especially the field of medicine which works with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog developed for a family fun center in Rancho San Diego.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and a tree - developed for Rancho San Diego traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional experiences by means of the pictures they record. The thought behind this logo composition was to use negative space to project more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rancho San Diego logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Rancho San Diego logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get honest viewpoints on the worthiness of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire an expert to design their logo design comprehend how vital a logo design is for their company so they are much more invested in the result. Every logo design project possesses it’s portion of obstacles, but the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Rancho San Diego publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most important part of a printed book due to the fact that it is often the primary thing a person sees in the book shop. With respect to a publisher, it’s the most ideal opportunity that they will likely ever get to promote their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the traits folks usually tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was definitely a victory.

 Rancho San Diego logo design made use of for advertising as well as a tag layout for Vintage Situation includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be antique cases. For this business logo design I strove to come up with a logo that offered a fluid retro feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Rancho San Diego, design consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo projects because it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo features 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo layout created for a Rancho San Diego hair layout studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which conveyed a spirit of relaxation and class for their new hair studio. I came up with a concept that did not go the obvious course of designing merely a stylized orchid but instead created a logo design that suggested a flower in the pattern of a swirl blended into the letter O in the title and by putting attention on the concept along with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they wanted to transmit to their patrons.

Arabian equine logo design created for a steed cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype concept fashioned to manifest the unique physical traits of the Arabian type of horses. With an unique head shape and high tail carriage, the Arabian is one of the very most immediately identifiable horse types in the world.

Las Cafe, A Rancho San Diego restaurant logo style a small dining establishment, design consists of a changed manuscript font which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout contains a changed script font which hovers over a team of luxuriant lines as well as dots.

Logo style for a software program designer the layout features and also iconic Rancho San Diego element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the substance supporting a logo is equally as important as how it serves the business it stands for.

Progress logo layout developed for a Rancho San Diegoindoor designer, design attribute a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rancho San Diego interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, location examinations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Rancho San Diego, the characters for letter V and also A in center of words progressed have been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rancho San Diego logo design job was carried out for a leadership specialist that aids business professionals to become more efficient at handling people, expectations, and profitability.

A Rancho San Diego business logo design including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to market their used goods to other sports enthusiasts.

I designed their Rancho San Diego business logo design using a graphic that garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Rancho San Diego company logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually produced for an Rancho San Diego regional farm it was actually developed for a commodities broker, and this creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create an identity that projects self-assurance, effectiveness, and opulence.

 Rancho San Diego Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for externally encountering arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the first go.

Logo developed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a famous Rancho San Diego sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to produce a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Electrical sign design for Rancho San Diego restaurnat designed by Rancho San Diego Sign Business
Rancho San Diego logo design and brand identity design for Rancho San Diego retailers
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,

Logo designed by ImageCo, Rancho San Diego, California, CA,

Logo designed by ImageCo, Rancho San Diego, California, CA,

Logo designed by ImageCo, Rancho San Diego, California, CA,

Logo designed by ImageCo, Rancho San Diego, California, CA,

Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,
Logo designed by ImageCo, Rancho San Diego, California, CA,