Redlands, California Logo Design

Every new Redlands business professional understands that they are in need of a logo, but few new business owners fully recognize the key role their organization’s logo can perform in their financial success, or exactly why one logo design works better than another. A logo design has an instant and sustaining influence on the prosperity of a company, pick the right one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the life span of a business.

The logos featured in the ImageCo portfolio help Redlands, California companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be lasting and will feel as relevant today, tomorrow, and forty years from today.
Retro logo layout of a bike produced for a Redlands, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an old part of the town and hoped to visualize a vintage feel without appearing as uninteresting or low energy. I achieved the two tasks by creating a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide and germs developed for Redlands, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and consequences of diseases, mainly the branch of medicine which works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and much more memorable.

logo layout with a jumping eco-friendly frog developed for a family enjoyable facility in Redlands, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - made for Redlands, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but instead reveal emotional experiences through the images they capture. The thought behind this logo design was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Redlands logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Redlands logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get objective viewpoints on the value of a design. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo recognize how important a logo is for their organization so they are way more vested in the outcome. Every logo design project has it’s allotment of hurdles, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Redlands, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most essential part of a published book considering that it is ordinarily the very first thing a person views in the book store. With regard to a publishing company, it’s the best opportunity that they will ever get to spotlight their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences 1 of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of flight and it was surely a winner.

 Redlands logo style made use of for advertising and marketing as well as a label layout for Vintage Instance features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be much older cases. For this brand design I attempted to come up with a logo that possessed a fluid vintage feel to it and could be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Redlands, California, style include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design jobs because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo style developed for a hair layout studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected an atmosphere of ease and class for their new hair studio. I came up with a concept which did not go the obvious route of designing just a stylized orchid but alternatively delivered a logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in creating a logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead laid the emphasis on the perception that they wanted to forecast to their customers.

Arabian equine logo design produced for a steed ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand design tailored to symbolize the unique physical traits of the Arabian kind of equines. By having an identifiable head form and very high tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the world.

Las Cafe logo layout a little dining establishment, design contains a changed manuscript font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design includes a changed script font which hovers above a group of elaborate lines and dots.

Logo design for a software developer the layout functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the substance supporting a logo design is just as important as how it brands the company it represents.

Evolve logo style produced for a Redlands, California indoor designer, layout feature a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Redlands, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Redlands, California logo design job was undertaken for a leadership guide that aids business professionals to develop into more successful at handling people, expectations, and profitability.
A logo style including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand products to other sports enthusiasts. I created their Redlands logo design dsign using an image that seizes the attention of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually designed for an Redlands, California area farm it was actually devised for a products broker, and this particular company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a brand mark that projects confidence, success, and prosperity.

 Redlands Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for externally encountering arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the 1st go.

Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.