Redwood City, California Logo Design

Each and every new Redwood City business realizes that they are in need of a logo, however few entrepreneurs fully grasp the essential role their logo design can play in their success, or the reason that one logo design performs more effectively than another. A logo has a critical and long term impact on the growth of a company, choose the right one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Redwood City, California businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not demand contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from labels to signboards a scalable logo design will continue to be legible and just as emotive at any size.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be enduring and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo layout of a bicycle created for a Redwood City, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an older section of the community and really wanted to project an old-fashioned vibe without appearing as uninteresting or low energy. I achieved each of the jobs via designing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscope slide and bacteria designed for Redwood City, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and outcomes of diseases, especially the field of medicine which works with the laboratory assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and even more memorable.

logo layout with a leaping eco-friendly frog made for a household fun facility in Redwood City, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, and a tree - made for Redwood City, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but instead project emotional journeys through the images they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Redwood City logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Redwood City logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get honest point of views on the merit of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo recognize how essential a logo design is for their organization so they are much more vested in the end result. Every logo job has it’s portion of difficulties, but the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Redwood City, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most essential part of a printed book considering that it is in most cases the primary thing a person sees in the book store. With respect to a publishing company, it’s the opportunity they will likely ever have to promote their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases one of the items people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was certainly a winner.

 Redwood City logo style used for advertising and also a label design for Vintage Situation includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be much older cases. For this business logo design I strove to come up with a logo that offered a fluid old style feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Redwood City, California, design consist of an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo jobs because it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design features 4 personalities staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a spirit of simplicity and class for their new hair salon. I came up with a design which did not go the obvious path of making merely a stylized orchid but rather delivered a logo that suggested an orchid in the formation of a swirl blended into the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they really wanted to forecast to their patrons.

Arabian horse logo style developed for an equine ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo design styled to illustrate the unique physical traits of the Arabian kind of equines. By having an unique head shape and very high tail carriage, the Arabian is one of the most quite easily identifiable horse types in the entire world.

Las Cafe logo layout a small dining establishment, design consists of a changed script typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style contains a customized script font style which hovers over a group of luxuriant lines and dots.

Logo design for a software program designer the layout attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the meaning behind a logo design is equally as important as how it serves the organization it represents.

Progress logo style produced for a Redwood City, California indoor designer, design function a series of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Redwood City, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location examinations, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have actually been modified to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Redwood City, California logo design assignment was undertaken for a management guide that aids business professionals to develop into more efficient at overseeing people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to sell their pre-owned equipment to other sports enthusiasts. I created their Redwood City business logo dsign using an image which garners the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really created for an Redwood City, California regional farm it was in reality designed for a commodities broker, and this creative logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate an identity that projected self-confidence, effectiveness, and affluence.

 Redwood City Logo design for a nonprofit, Turning Factor Solutions - the logo layout function for externally dealing with arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st go.

Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to design a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.