Redwood City Logo Design

Virtually every new Redwood City organization knows they need a logo, yet few entrepreneurs fully are aware of the pivotal role their logo design can perform in their becoming successful, or why one logo functions more effectively than another. A company logo has a critical and long-term impact on the financial success of a business, choose the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Redwood City companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo should be enduring and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle produced for a Redwood City coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older part of the area and wanted to project a nostalgic atmosphere without appearing as stodgy or low energy. I achieved the two tasks by means of developing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide and bacteria developed for Redwood City medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, mainly the branch of medicine that deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and even more memorable.

logo design with a leaping eco-friendly frog designed for a family fun center in Redwood City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - developed for Redwood City travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but instead project emotional experiences through the images they capture. The thought behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Redwood City logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Redwood City logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get unbiased assessments on the worthiness of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo design recognize how vital a logo is for their organization so they are way more vested in the end result. Every logo job possesses it’s share of hurdles, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Redwood City publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most critical part of a published book due to the fact that it is in most cases the initial thing a person views in the bookstore. With respect to a publisher, it’s the most ideal opportunity that they will likely ever get to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances one of the things people often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was undoubtedly a success.

 Redwood City logo design utilized for advertising and also a label design for Vintage Situation includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be much older cases. For this brand design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for every thing from a web site to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Redwood City, design include an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design projects due to the fact that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be understood.

Logo layout produced for a hair style workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which related a spirit of relaxation and elegance for their new hair studio. I came up with a design which didn’t go the obvious course of creating just a stylized orchid but instead delivered a business logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they really wanted to forecast to their clients.

Arabian steed logo style developed for an equine ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design styled to illustrate the unique physical traits of the Arabian breed of equines. By having a distinctive head form and very high tail posture, the Arabian is one of the highly quite easily recognizable horse lineages in the world.

Las Cafe logo layout a little restaurant, style contains a customized script font which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design consists of a changed script font style which floats over a team of elaborate lines as well as dots.

Logo design for a software application programmer the design attributes and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the symbolism behind a logo is just as important as how it serves the enterprise it represents.

Advance logo style created for a Redwood City indoor designer, layout function a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Redwood City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site assessments, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have been modified to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Redwood City logo design job was performed for a management specialist that assists business professionals to become more successful at overseeing people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to market their used items to other sports enthusiasts. I created their Redwood City logo dsign along with a graphic which captures the interest of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really produced for an Redwood City regional farm it was actually created for a commodities broker, and this company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a brand mark that projected assurance, financial success, and prosperity.
Logo created for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to develop a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.