Acute Care 360 ImageCo, Redwood City, California, CA,

ImageCo, Redwood City, California, CA,

Evolv Design logo designed by ImageCo, Redwood City, California, CA,

Red Panda Publishers logo designed by ImageCo, Redwood City, California, CA,

Redwood City, California, CA,

ImageCo, Redwood City, California, CA,
ImageCo, Redwood City, California, CA,

Mid Valley Pathology logo designed by ImageCo, Redwood City, California, CA,

FSA OK logo designed by ImageCo, Redwood City, California, CA,

Emerald Heights logo designed by ImageCo, Redwood City, California, CA,

Club Sapphire logo designed by ImageCo, Redwood City, California, CA,

Downtown Dogs logo designed by ImageCo, Redwood City, California, CA,

School board logo designed by ImageCo, Redwood City, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Redwood City, California, CA,

Stoney Forensic logo designed by ImageCo, Redwood City, California, CA,

Smart kernels logo designed by ImageCo, Redwood City, California, CA,

POINTERS FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to remember that they can not reimburse the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be evaluated by the quality of their design work, if the work in their design portfolio doesn’t contain real world examples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s goal is to reflect your personal vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they will get paid.

Redwood City LOGO DESIGN​

For over two decades ImageCo has been helping small business owners develop unforgettable brand identities. We have performed brand identity design work for builders, universities, diamond miners, wedding singers, cafes, retailers, and practically every other kind of business you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be used as an electric sign. Because of our sign first strategy our identity designs can, and have been used in everything from fashion labels to billboards. Our sign first approach insures that our logos are just as successful whether they are used in television commercials or web applications, they are consistently recognizable, understood, and always remembered no matter of scale or purpose.

American Made ★ Design

The one difference that truly sets ImageCo apart from many of the design firms that you might possibly have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we do in-house. No matter the kind of project we take on, logo, business website, trade show exhibit, or electric sign, we do not, and never will contract out our customer’s work to contractors based outside the USA. Whenever you call us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the price of your project and determines the conditions of how my customers and I do business.

ASPECTS OF A GOOD LOGO DESIGN

Every new Redwood City business knows they require a logo, but few start ups entirely understand the key role their logo can play in their financial success, or precisely why one business logo performs far better than another. A logo has an immediate and sustaining effect on the viability of a company, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Redwood City businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not require consideration, they can be understood in merely a glance.
  2. Scalability: from label to retail signs a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a business logo needs to be ageless and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is both a verb as well as a noun, it’s an identifying mark and also the process of noting something to make sure that it can be identified, its foundation originates from the mark branded onto livestock. These days a brand signifies virtually anything with an intention, regardless of whether it be earnings or political parties, a brand is an inherent aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s goal is to create an image that the audience will likely connect to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When a person mentions the brand names Ferrari or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people want those products. Brand image is why individuals get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the beginning of the majority of branding companies you’ll discover that they are frequently re-branded marketing firms. When a person states they are in marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the public image of a business, a product or a business. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and pamphlets. Some visual designers also develop sites and also user interfaces. The vital function of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of influencing activities, results and also perceptions.

select signs/logos

Retro logo design of a bicycle developed for a Redwood City coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an old part of the area and wished to visualize a vintage vibe without appearing as monotonous or low energy. I achieved the two tasks via designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscope slide as well as germs designed for Redwood City medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and outcomes of diseases, especially the branch of medicine which deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and more unforgettable.

logo style with a leaping green frog created for a family fun center in Redwood City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - created for Redwood City travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture locations or things but instead convey emotional experiences by means of the images they capture. The idea behind this logo design was to use negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Redwood City logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Redwood City logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, while he liked the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get objective opinions on the benefit of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that tend to hire a professional to design their business logo realize how essential a logo is for their business so they are way more invested in the outcome. Every logo design project has it’s portion of hurdles, but the largest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Redwood City book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most necessary part of a published book because it is in most cases the initial thing a person sees in the bookstore. Concerning a publisher, it’s the absolute best opportunity they will ever have to spotlight their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many instances 1 of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was surely a success.

 Redwood City logo layout made use of for advertising and a tag style for Vintage Instance features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this business logo concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be used for every thing from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Redwood City, design consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo projects considering that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the exact same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be understood.

Logo layout produced for a Redwood City hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that projected a spirit of simplicity and connection for their new hair salon. I came up with a design that did not go the obvious course of designing just a stylized orchid but rather created a logo which suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they really wanted to forecast to their patrons.

Arabian horse logo style produced for a steed cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand design tailored to manifest the unique physical traits of the Arabian kind of equines. By having an unique head shape and high tail posture, the Arabian is one of the very most immediately recognizable equine types in the entire world.

Las Cafe, A Redwood City restaurant logo design a tiny restaurant, style contains a customized manuscript typeface which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design consists of a customized script font style which floats above a group of ornate lines and also dots.

Logo style for a software programmer the layout attributes as well as famous Redwood City aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the symbolism supporting a logo is equally as important as how it brands the organization it stands for.

Develop logo layout developed for a Redwood Cityindoor designer, style feature a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Redwood City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location assessments, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Redwood City, the personalities for letter V as well as A in center of words progressed have actually been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Redwood City logo design job was performed for a management expert that aids business leaders to become more successful at handling people, expectations, and profitability.

A Redwood City business logo layout featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell off their used goods to other sports enthusiasts.

I tailored their Redwood City logo design design along with an illustration that garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Redwood City company logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Redwood City area farm it was really designed for an investments broker, and this particular company logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make an identity that projected self-confidence, success, and affluence.

 Redwood City Logo design for a nonprofit, Turning Point Solutions - the logo design function for externally dealing with arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Luckily, in this instance, I hit a bullseye with the first shot.

Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a famous Redwood City sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the owner to design a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Electrical sign design for Redwood City restaurnat designed by Redwood City Sign Company
Redwood City logo design and brand identity design for Redwood City companies
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,

Logo designed by ImageCo, Redwood City, California, CA,

Logo designed by ImageCo, Redwood City, California, CA,

Logo designed by ImageCo, Redwood City, California, CA,

Logo designed by ImageCo, Redwood City, California, CA,

Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,
Logo designed by ImageCo, Redwood City, California, CA,