Acute Care 360 ImageCo, Reedley, California, CA,

ImageCo, Reedley, California, CA,

Evolv Design logo designed by ImageCo, Reedley, California, CA,

Red Panda Publishers logo designed by ImageCo, Reedley, California, CA,

Reedley, California, CA,

ImageCo, Reedley, California, CA,
ImageCo, Reedley, California, CA,

Mid Valley Pathology logo designed by ImageCo, Reedley, California, CA,

FSA OK logo designed by ImageCo, Reedley, California, CA,

Emerald Heights logo designed by ImageCo, Reedley, California, CA,

Club Sapphire logo designed by ImageCo, Reedley, California, CA,

Downtown Dogs logo designed by ImageCo, Reedley, California, CA,

School board logo designed by ImageCo, Reedley, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Reedley, California, CA,

Stoney Forensic logo designed by ImageCo, Reedley, California, CA,

Smart kernels logo designed by ImageCo, Reedley, California, CA,

STRATEGIES FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to keep in mind that they can’t refund the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design agency can only be judged by the quality of their design work, if the work in their portfolio does not feature real life examples odds are they won’t be able to deliver a quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s goal is to mirror your personal vision for your business. If a designer isn’t focused on actualizing your vision, the thing they are really focused on is how soon they will get paid.

Reedley LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners grow unforgettable brand identities. We have performed branding work for farmers, schools, diamond miners, party planners, coffee roasters, retailers, and practically every other kind of business concern you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be used as an electric sign. Because of our sign first technique our logo designs can, and have been employed in everything from garment labels to neon signs. Our sign first technique ensures that our logo designs are just as reliable whether they are used in television commercials or web apps, they are consistently identifiable, understood, and always remembered irrespective of size or function.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design agencies that you might have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to do, we do in-house. No matter the type of project we take on, brand identity design, web site, trade show exhibit, or retail sign, we do not, and never will farm out our customer’s projects to organizations based outside the US. Whenever you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not an agent that increases the price of your design project and dictates the conditions of how we do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Reedley entrepreneur knows they require a logo, however few start-ups entirely comprehend the essential role their logo will perform in their financial success, or the reason that one business logo performs better than another. A business logo has an immediate and sustaining effect on the growth of a company, select the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Reedley companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to store signs a scalable logo design will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a logo design must be ageless and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s both a verb and a noun, it’s an identifying mark and also the process of denoting something to ensure that it can be identified, its origin originates from the brand branded onto animals. These days a brand signifies pretty much anything with an objective, regardless of whether it be earnings or political parties, a brand is an inherent aspect of specifying the value of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are all from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target audience, it’s objective is to develop a mental image that the audience can relate to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody says the brand names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes people want those products. Brand image is why individuals purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the origin of most branding firms you’ll find that they are often re-branded advertising companies. When somebody claims they are in advertising and marketing many people will likely have an idea about what they do. But when someone states “I am in branding”… it just sounds more impressive, possibly it’s due to the fact that the majority of people don’t understand what it means to be in branding so it comes off as mysterious and perhaps even attractive.

Brand Identity – Is an inclusive term that describes the visual components of a product or agency that influence understandings. This mainly includes the name, the logo design, the product packaging, the different colors utilized yet can additionally consist of sound, lighting, texture, signs, just about anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a type of visual design which helps form the image of a firm, a product or a business. Brand identity designers produce logo designs, signage designs, packaging, as well as collateral material such as cards, stationery, and also sales brochures. Some identity designers also develop websites as well as software interfaces. The necessary role of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of affecting actions, end results and also perceptions.

Featured signs/logos

Retro logo design of a bike produced for a Reedley coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old part of the area and wanted to visualize an old-fashioned vibe without appearing as monotonous or low energy. I accomplished both of these tasks via creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and bacteria developed for Reedley medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, especially the branch of healthcare that works with the laboratory assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and more memorable.

logo design with a jumping environment-friendly frog made for a family members fun center in Reedley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - made for Reedley travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t capture places or things but rather communicate emotional experiences through the photos they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Reedley logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Reedley logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and family as well as with people that they don’t even know so as to get honest judgements on the benefit of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to create their business logo understand how crucial a logo design is for their business so they are way more invested in the end result. Every logo design job possesses it’s allotment of challenges, however the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Reedley publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most essential part of a printed book given that it is often the very first thing a person sees in the bookstore. For a publisher, it’s the absolute best opportunity that they will likely ever get to spotlight their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many instances 1 of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was surely a victory.

 Reedley logo design made use of for advertising as well as a tag design for Vintage Situation includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be older cases. For this brand design I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Reedley, style consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs because it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the very same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design includes 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo design developed for a Reedley hair design workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related a spirit of tranquility and elegance for their new hair studio. I came up with a design that did not go the obvious direction of creating simply a stylized orchid but alternatively designed a company logo which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in designing a company logo is usually the wrong course and in this case, the design ended up not being about the orchid but alternately placed the main focus on the emotion that they wanted to forecast to their customers.

Arabian steed logo layout produced for an equine ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept tailored to epitomize the unique physical traits of the Arabian pedigree of horses. With a distinctive head form and higher tail carriage, the Arabian is one of the highly easily recognizable equine breeds in the world.

Las Cafe, A Reedley restaurant logo layout a little restaurant, style contains a changed script typeface which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style contains a customized manuscript font style which floats above a group of elaborate lines and dots.

Logo design for a software program programmer the layout features as well as famous Reedley element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the meaning behind a company logo is just as important as how it brands the business it represents.

Develop logo design produced for a Reedleyinterior designer, style attribute a collection of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Reedley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Reedley, the personalities for letter V as well as A in center of words progressed have actually been changed to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Reedley logo design project was done for a management consultant that assists business leaders to develop into more successful at supervising people, expectations, and profitability.

A Reedley business logo design featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned goods to other sports enthusiasts.

I designed their Reedley business logo design along with a graphic which captures the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Reedley company logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really developed for an Reedley regional farm it was actually designed for an investments broker, and this brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a image that projects self-confidence, effectiveness, and prosperity.

 Reedley Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for outwardly encountering arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this case, I hit a bullseye with the first try.

Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular Reedley sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to produce a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Electrical sign design for Reedley restaurnat designed by Reedley Sign Business
Reedley logo design and brand identity design for Reedley retailers
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,

Logo designed by ImageCo, Reedley, California, CA,

Logo designed by ImageCo, Reedley, California, CA,

Logo designed by ImageCo, Reedley, California, CA,

Logo designed by ImageCo, Reedley, California, CA,

Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,
Logo designed by ImageCo, Reedley, California, CA,