Rialto, California Logo Design

Virtually every new Rialto company realizes that they are in need of a logo, however few new business owners entirely understand the vital role their logo will make in their financial success, or the reason that one logo performs better than another. A logo design has a critical and sustaining influence on the success of a company, select the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of an organization.

The logos featured in the ImageCo portfolio help Rialto, California businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not require contemplation, they can be understood in merely a glance.
  2. Scalability: from labels to posters a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo needs to be lasting and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bicycle developed for a Rialto, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older part of town and hoped to cast a nostalgic vibe without appearing as stodgy or low energy. I achieved the two tasks by creating a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also germs designed for Rialto, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and effects of diseases, especially the field of medicine which deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and a lot more memorable.

logo layout with a jumping environment-friendly frog designed for a household enjoyable facility in Rialto, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and also a tree - made for Rialto, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather project emotional experiences by means of the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rialto logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Rialto logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family as well as with people that they don’t actually know so as to get unprejudiced judgements on the merit of a design concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that have a tendency to hire a professional to design their logo understand how essential a logo design is for their company so they are much more invested in the outcome. Every logo project possesses it’s share of hurdles, however the largest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Rialto, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most critical part of a published book because it is often the primary thing a person views in the book shop. For a publishing company, it’s the optimal opportunity they will ever have to publicize their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many cases one of the items people tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was undoubtedly a success.

 Rialto logo style used for advertising and a tag layout for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be much older cases. For this custom logo concept I tried to come up with a logo that had a fluid retro feel to it and could be used for everything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Rialto, California, layout consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo projects because it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the very same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design features 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be understood.

Logo layout produced for a hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed an atmosphere of contentment and class for their new hair salon. I came up with a concept that did not go the obvious route of creating merely a stylized orchid but instead designed a company logo which implied an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a company logo is more often than not the wrong course and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they really wanted to forecast to their patrons.

Arabian equine logo design developed for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original business logo design customized to illustrate the unique physical traits of the Arabian kind of equines. With an identifiable head form and higher tail posture, the Arabian is one of the highly easily recognizable horse breeds in the world.

Las Cafe logo design a little dining establishment, layout consists of a modified manuscript typeface which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout contains a customized manuscript font which floats above a team of luxuriant lines and also dots.

Logo design for a software program programmer the design functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the significance behind a business logo is just as important as how it brands the organization it represents.

Develop logo style produced for a Rialto, California indoor developer, layout attribute a series of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rialto, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have actually been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rialto, California logo design job was undertaken for a leadership consultant that helps business leaders to develop into more efficient at overseeing people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to sell off their secondhand goods to other sports enthusiasts. I created their Rialto logo dsign utilizing an illustration that garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Rialto, California area farm it was actually developed for a products broker, and this particular logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a image that projected esteem, success, and wealth.

 Rialto Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for outwardly encountering arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this case, I hit a bullseye with the 1st shot.

Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the business owner to develop a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.