Ridgecrest, California Logo Design

Nearly every new Ridgecrest business person realizes that they need a logo, yet few new business owners entirely comprehend the pivotal role their company logo can take in their becoming successful, or the reason that one logo works far better than another. A company logo has an instant and long term effect on the viability of a company, select the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Ridgecrest, California businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be enduring and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bicycle developed for a Ridgecrest, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an older part of the town and wanted to project a vintage feel without coming across as boring or low energy. I accomplished both tasks via creating a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and germs made for Ridgecrest, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and consequences of diseases, mainly the field of medicine that deals with the laboratory examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and much more meaningful.

logo style with a leaping environment-friendly frog created for a family members enjoyable center in Ridgecrest, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - developed for Ridgecrest, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t shoot places or things but rather convey emotional experiences through the pictures they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is representative of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I tried to do something the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Ridgecrest logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Ridgecrest logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, even though he liked the concept, didn’t care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family as well as with other people that they don’t even know so as to get unprejudiced point of views on the worthiness of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their logo recognize how vital a logo design is for their company so they are way more vested in the final result. Every logo design project possesses it’s portion of difficulties, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Ridgecrest, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most necessary part of a published book because it is in most cases the first thing a person sees in the book store. With regard to a publisher, it’s the best opportunity that they will likely ever get to promote their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences 1 of the aspects individuals tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was undoubtedly a winner.

 Ridgecrest logo layout utilized for marketing and a label design for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which appeared to be vintage cases. For this custom logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for every thing from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Ridgecrest, California, style consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design projects due to the fact that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design features 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo layout developed for a hair design studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a feeling of calmness and class for their new hair studio. I created a concept that didn’t go the obvious course of making merely a stylized orchid but alternatively crafted a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo is more often than not the wrong path and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they really wanted to project to their clients.

Arabian steed logo design developed for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design tailored to manifest the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and very high tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the whole world.

Las Coffee shop logo style a little dining establishment, design includes a changed manuscript typeface which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout consists of a customized manuscript typeface which floats over a team of elaborate lines and dots.

Logo design for a software application programmer the design attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the meaning supporting a logo design is equally as important as how it serves the company it stands for.

Develop logo design created for a Ridgecrest, California indoor designer, design attribute a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ridgecrest, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ridgecrest, California logo design project was undertaken for a leadership advisor that enables business leaders to develop into more effective at overseeing people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to sell their pre-owned equipment to other sports enthusiasts. I tailored their Ridgecrest business logo dsign utilizing an image which garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Ridgecrest, California regional farm it was in reality designed for a commodities broker, and this particular company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a brand mark that projects esteem, financial success, and wealth.

 Ridgecrest Logo design for a nonprofit, Turning Point Solutions - the logo layout function for externally dealing with arrowhead and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular case, I hit a bullseye with the first shot.

Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to produce a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.