Rio Linda Logo Design

Virtually every new Rio Linda business realizes that they require a logo, however few entrepreneurs thoroughly understand the crucial role their company logo can take in their financial success, or precisely why one logo functions far better than another. A business logo has an instant and sustaining effect on the success of a company, choose the right one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Rio Linda companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike developed for a Rio Linda coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old section of the area and wanted to visualize a vintage vibe without appearing as uninteresting or low energy. I accomplished both tasks by means of developing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscope slide and also germs designed for Rio Linda medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, mainly the branch of healthcare that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and even more unforgettable.

logo design with a leaping environment-friendly frog developed for a family enjoyable facility in Rio Linda.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and a tree - designed for Rio Linda travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field because travel photographers tend not to capture locations or things but rather reveal emotional journeys by means of the photos they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Rio Linda logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Rio Linda logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get unbiased viewpoints on the value of a design concept. Fortunately, he talked about it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to create their business logo realize how important a logo design is for their business so they are much more vested in the outcome. Every logo design job possesses it’s share of hurdles, however the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Rio Linda publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most important part of a printed book because it is often the primary thing a person sees in the book store. Regarding a publishing company, it’s the most ideal opportunity they will likely ever have to promote their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of flight and it was surely a success.

 Rio Linda logo style used for marketing and a tag design for Vintage Situation features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be much older cases. For this brand concept I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in Rio Linda, design consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo projects considering that it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the exact same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo features 4 personalities startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo design developed for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed an atmosphere of relaxation and class for their new hair studio. I came up with a concept which didn’t go the obvious route of crafting simply a stylized orchid but rather crafted a company logo which suggested a flower in the pattern of a swirl integrated into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is in most cases the wrong route and in this case, the design ended up not being about the orchid but instead placed the emphasis on the emotion that they really wanted to project to their customers.

Arabian horse logo design created for a horse cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo design fashioned to manifest the unique physical traits of the Arabian type of equines. By having an identifiable head shape and higher tail carriage, the Arabian is one of the highly immediately identifiable horse breeds in the world.

Las Coffee shop logo style a little restaurant, design consists of a customized manuscript typeface which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout contains a modified manuscript typeface which hovers over a group of elaborate lines as well as dots.

Logo style for a software application programmer the layout attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the substance behind a company logo is equally as important as how it serves the organization it stands for.

Evolve logo design created for a Rio Linda indoor designer, design function a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rio Linda interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rio Linda logo design project was performed for a management expert that enables business professionals to become more efficient at overseeing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell their pre-owned items to other sports enthusiasts. I tailored their Rio Linda business logo dsign utilizing an illustration that garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually developed for an Rio Linda regional farm it was in reality devised for a commodities broker, and this logo design was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a brand mark that projects trust, success, and opulence.
Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the business owner to design a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.