Riverbank Logo Design

Every new Riverbank business realizes that they need a logo, but few entrepreneurs thoroughly understand the vital role their logo will make in their becoming successful, or precisely why one logo design works more effectively than another. A logo has an instant and long term effect on the prosperity of a company, pick the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Riverbank companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle created for a Riverbank coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an old section of town and hoped to cast a retro feel without appearing as stodgy or low energy. I fulfilled the two tasks by creating a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscope slide as well as bacteria developed for Riverbank clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, mainly the field of healthcare which deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and even more meaningful.

logo style with a leaping green frog created for a family fun center in Riverbank.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - created for Riverbank traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but instead reveal emotional experiences through the images they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Riverbank logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Riverbank logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family members as well as with people that they don’t actually know so as to get objective opinions on the merit of a concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo design recognize how important a logo is for their business so they are way more vested in the result. Every logo design job has it’s allotment of obstacles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Riverbank book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most vital part of a printed book due to the fact that it is usually the primary thing a person views in the book store. With regard to a publishing company, it’s the best opportunity they will ever have to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many cases one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline located in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was certainly a success.

 Riverbank logo style used for marketing as well as a tag design for Vintage Case includes an old font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be vintage cases. For this custom logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Riverbank, style consist of an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design projects considering that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo features 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo style produced for a hair style workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that related an atmosphere of calmness and elegance for their new hair salon. I created a design which didn’t go the obvious direction of crafting just a stylized orchid but rather designed a logo that implied a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is usually the incorrect route and in this case, the design ended up not being about the flower but alternately laid the emphasis on the emotion that they wanted to forecast to their patrons.

Arabian steed logo layout produced for a steed cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind brand concept fashioned to manifest the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and very high tail posture, the Arabian is one of the highly easily recognizable equine breeds in the entire world.

Las Coffee shop logo style a small restaurant, layout consists of a changed script font which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style consists of a changed script font style which floats above a team of ornate lines and also dots.

Logo style for a software program programmer the design features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the significance behind a business logo is just as important as how it serves the business it stands for.

Develop logo layout created for a Riverbank indoor designer, style attribute a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Riverbank interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location examinations, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of words progressed have been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Riverbank logo design project was carried out for a leadership advisor that aids business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned equipment to other sports enthusiasts. I created their Riverbank business logo dsign using a graphic which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually produced for an Riverbank regional farm it was in reality devised for an investments broker, and this brand was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projected assurance, success, and opulence.
Logo made for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to develop a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.