Rohnert Park, California Logo Design

Each and every new Rohnert Park business person understands that they need a logo, however few new business owners fully recognize the vital role their business logo will play in their success, or exactly why one business logo performs far better than another. A business logo has an instant and sustaining impact on the growth of a company, go with the right one and it will make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Rohnert Park, California businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in merely a look.
  2. Scalability: from labels to posters a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be ageless and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle produced for a Rohnert Park, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an old section of the area and hoped to cast a vintage tone without appearing as uninteresting or low energy. I accomplished the two tasks by means of creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscope slide and also bacteria created for Rohnert Park, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and outcomes of diseases, especially the branch of healthcare which deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and even more memorable.

logo design with a jumping green frog made for a family fun facility in Rohnert Park, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and a tree - made for Rohnert Park, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the pictures they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Rohnert Park logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Rohnert Park logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific type of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family members as well as with people that they don’t even know so as to get objective assessments on the benefit of a concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that tend to hire a professional to create their logo understand how crucial a logo design is for their company so they are much more invested in the result. Every logo design job has it’s portion of hurdles, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Rohnert Park, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most necessary part of a printed book because it is usually the primary thing a person views in the book shop. With respect to a publisher, it’s the optimal opportunity that they will likely ever have to promote their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many instances 1 of the aspects folks often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was undoubtedly a victory.

 Rohnert Park logo style made use of for marketing and a label style for Vintage Situation includes an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be antique cases. For this business logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Rohnert Park, California, style consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs due to the fact that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo includes 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how individuals should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried a feeling of simplicity and connection for their new hair salon. I created a concept that did not go the obvious direction of crafting merely a stylized orchid but rather delivered a logo design that suggested an orchid in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they wanted to project to their customers.

Arabian steed logo design created for an equine cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo concept styled to illustrate the unique physical traits of the Arabian pedigree of equines. With an unique head form and very high tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the whole world.

Las Coffee shop logo style a little dining establishment, design includes a customized manuscript font style which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style contains a modified script font style which hovers above a group of ornate lines and dots.

Logo style for a software developer the style attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in many cases the significance behind a logo is equally as important as how it brands the company it stands for.

Develop logo design developed for a Rohnert Park, California interior developer, design attribute a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rohnert Park, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rohnert Park, California logo design project was undertaken for a management guide that aids business professionals to become more successful at managing people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to sell their pre-owned goods to other sports enthusiasts. I created their Rohnert Park logo dsign along with a graphic which pulls in the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an Rohnert Park, California regional farm it was in reality developed for an investments broker, and this particular business logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a brand mark that projected assurance, success, and wealth.

 Rohnert Park Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for externally encountering arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Luckily, in this instance, I struck a bullseye with the first shot.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to create a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.