Sacramento, California Logo Design

Virtually every new Sacramento organization knows they are in need of a logo, yet few entrepreneurs fully recognize the key role their company logo can play in their success, or precisely why one logo design functions far better than another. A logo design has an instant and lasting impact on the financial success of a company, go with the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help Sacramento, California companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a Sacramento, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older section of the community and hoped to cast an old-fashioned tone without appearing as boring or low energy. I accomplished each of the jobs by designing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and bacteria made for Sacramento, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and effects of diseases, especially the field of healthcare that deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and a lot more memorable.

logo layout with a leaping eco-friendly frog created for a family enjoyable facility in Sacramento, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - created for Sacramento, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture places or things but rather communicate emotional experiences through the pictures they record. The idea behind this logo composition was to use negative space to project more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Sacramento logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Sacramento logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get objective point of views on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to design their logo design comprehend how essential a logo is for their organization so they are way more vested in the end result. Every logo job has it’s share of obstacles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Sacramento, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most necessary part of a printed book because it is in most cases the very first thing a person sees in the bookstore. For a publishing company, it’s the opportunity they will likely ever get to advertise their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases one of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was undoubtedly a victory.

 Sacramento logo layout made use of for advertising and also a tag design for Vintage Instance includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be much older cases. For this logo design I strove to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Sacramento, California, design consist of an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo projects because it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 personalities startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be understood.

Logo style developed for a hair layout workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried a spirit of calmness and class for their new hair salon. I created a concept which didn’t go the obvious route of designing simply a stylized orchid but rather crafted a logo design which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they really wanted to transmit to their patrons.

Arabian equine logo design developed for a steed ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo design fashioned to symbolize the unique physical traits of the Arabian breed of horses. By having an unique head form and higher tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the entire world.

Las Coffee shop logo layout a tiny restaurant, layout contains a customized script font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design contains a customized manuscript font which hovers above a team of elaborate lines and also dots.

Logo layout for a software program designer the style attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the significance supporting a logo is equally as important as how it brands the organization it represents.

Advance logo layout developed for a Sacramento, California interior developer, style attribute a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sacramento, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sacramento, California logo design project was carried out for a leadership specialist that aids business leaders to develop into more successful at managing people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell their pre-owned items to other sports enthusiasts. I created their Sacramento logo design dsign with a graphic which grabs the interest of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually developed for an Sacramento, California regional farm it was really designed for a products broker, and this logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create an identity that projected assurance, effectiveness, and prosperity.

 Sacramento Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for ostensibly encountering arrow and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the first try.

Logo designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to develop a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.