Salinas, California Logo Design

Each and every new Salinas venture knows they require a logo, but few entrepreneurs fully recognize the key role their logo will perform in their financial success, or the reason that one business logo works more effectively than another. A business logo has an instant and long-term effect on the financial success of a company, select the right one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help Salinas, California companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Salinas, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old section of the town and really wanted to project a nostalgic vibe without coming across as boring or low energy. I achieved each of the jobs via developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscope slide as well as germs created for Salinas, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and outcomes of diseases, especially the field of medicine that deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and a lot more unforgettable.

logo design with a leaping eco-friendly frog developed for a household fun facility in Salinas, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - made for Salinas, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences through the images they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Salinas logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Salinas logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and family members as well as with other people that they don’t even know so as to get neutral viewpoints on the value of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to create their logo design recognize how important a logo design is for their organization so they are much more invested in the outcome. Every logo design job has it’s allotment of obstacles, but the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Salinas, California publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most crucial part of a printed book because it is ordinarily the first thing a person sees in the bookstore. Concerning a publisher, it’s the opportunity they will ever get to promote their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases 1 of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was undoubtedly a success.

 Salinas logo design utilized for marketing and also a tag design for Vintage Case features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be older cases. For this brand design I sought to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a web page to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Salinas, California, layout consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects because it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo design created for a hair design workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that conveyed an atmosphere of contentment and class for their new hair salon. I came up with a design which did not go the obvious direction of making just a stylized orchid but rather crafted a logo which suggested a flower in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the main focus on the perception that they wanted to forecast to their patrons.

Arabian steed logo layout produced for a steed ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo concept fashioned to manifest the unique physical traits of the Arabian type of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Cafe logo layout a tiny dining establishment, layout contains a customized script font style which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style consists of a modified script font which floats above a team of luxuriant lines and dots.

Logo style for a software application developer the style attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the substance behind a business logo is equally as important as how it brands the organization it stands for.

Progress logo design created for a Salinas, California interior developer, design function a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salinas, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Salinas, California logo design project was performed for a management advisor that assists business leaders to become more successful at handling people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned equipment to other sports enthusiasts. I designed their Salinas business logo dsign using an illustration which pulls in the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually designed for an Salinas, California area farm it was really created for a products broker, and this logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projected assurance, success, and luxury.

 Salinas Logo design for a nonprofit, Transforming Point Solutions - the logo style feature for outwardly encountering arrow as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first shot.

Logo design designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the owner to develop a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.