Acute Care 360 ImageCo, Salinas, California, CA,

ImageCo, Salinas, California, CA,

Evolv Design logo designed by ImageCo, Salinas, California, CA,

Red Panda Publishers logo designed by ImageCo, Salinas, California, CA,

Salinas, California, CA,

ImageCo, Salinas, California, CA,
ImageCo, Salinas, California, CA,

Mid Valley Pathology logo designed by ImageCo, Salinas, California, CA,

FSA OK logo designed by ImageCo, Salinas, California, CA,

Emerald Heights logo designed by ImageCo, Salinas, California, CA,

Club Sapphire logo designed by ImageCo, Salinas, California, CA,

Downtown Dogs logo designed by ImageCo, Salinas, California, CA,

School board logo designed by ImageCo, Salinas, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Salinas, California, CA,

Stoney Forensic logo designed by ImageCo, Salinas, California, CA,

Smart kernels logo designed by ImageCo, Salinas, California, CA,

TIPS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to remember that they can’t refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a designer can only be determined by the quality of their design work, if the work in their design portfolio does not contain actual samples odds are they will not be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s purpose is to reflect your personal vision for your company. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

Salinas LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners cultivate memorable brands. We’ve performed brand identity design work for builders, educational institutions, heart surgeons, wedding singers, cafes, retail stores, and just about every other kind of business concern you can imagine. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be used as an electrical sign. As a result of our sign first strategy our designs can, and have been employed in everything from fashion labels to billboards. Our sign first method guarantees that our logo designs are just as effective whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and remembered irrespective of scale or application.

American Made ★ Design

Something that truly sets ImageCo apart from other design agencies that you might have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to perform, we do ourselves. Irrespective of the type of design project we take on, logo, web page, trade show banners, or electric sign, we do not, and never will farm-out our client’s projects to agencies based outside the USA. When you phone us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and imposes the conditions of how we do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Salinas business realizes that they probably need a logo, but few start ups thoroughly realize the essential role their business logo can make in their success, or why one logo performs better than another. A logo has an immediate and lasting impact on the financial success of a business, pick the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Salinas businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not need contemplation, they can be grasped in just a look.
  2. Scalability: from clothing labels to billboards a scalable logo will be legible and equally emotive at any size.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they brand.
  5. Relevance: a logo design must be lasting and should feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It’s a verb and a noun, it is an identifying mark and the act of marking something to ensure that it could be recognized, its genesis comes from the brand burned onto animals. Nowadays a brand represents practically anything with an intention, regardless if it be earnings or political parties, a brand is an inherent aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are both from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target audience, it’s objective is to develop an image that the audience can relate to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone says the names Ferrari or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes individuals buy those brands. Brand image is why individuals buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the history of most branding firms you’ll discover that they are frequently re-branded advertising and marketing agencies. When somebody claims they are in advertising and marketing many people will likely have a preconceived notion about what they do. But when somebody states “I am in branding”… it simply seems much more attractive, perhaps it’s due to the fact that many people don’t understand what it indicates to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is an inclusive term that describes the visual elements of a product or agency that affect understandings. This primarily includes the name, the logo, the packaging, the colors used yet can likewise include sound, lighting, texture, signage, really anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps shape the public image of a business, a product or an institution. Brand identity designers create logo designs, signage designs, packaging, as well as collateral products such as cards, stationery, and also sales brochures. Some visual designers also build web sites as well as user interfaces. The important role of a brand identity designer is to establish the visual cues and an emotional tone with the goal of influencing activities, results as well as understandings.

select signs/logos

Retro logo style of a bike created for a Salinas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an older part of town and wished to cast a vintage vibe without coming across as monotonous or low energy. I accomplished each of the jobs by creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs created for Salinas medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, especially the field of healthcare which deals with the clinical evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and much more meaningful.

logo layout with a leaping environment-friendly frog made for a household fun facility in Salinas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - designed for Salinas travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the images they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Salinas logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Salinas logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get impartial opinions on the value of a design. Fortunately, he shared it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to create their logo design recognize how important a logo is for their business so they are way more vested in the end result. Every logo design job possesses it’s allotment of obstacles, but the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Salinas publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most critical part of a printed book given that it is often the first thing a person sees in the bookstore. With regard to a publishing company, it’s the optimal opportunity they will ever have to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many cases one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was surely a winner.

 Salinas logo design utilized for advertising and marketing as well as a tag layout for Vintage Situation includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be older cases. For this business logo concept I attempted to come up with a logo that had a fluid retro feel to it and could easily be utilized for everything from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Salinas, layout include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo projects considering that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo includes 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be understood.

Logo design created for a Salinas hair design studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which carried an atmosphere of simplicity and connection for their new hair salon. I came up with a concept which did not go the obvious route of making merely a stylized orchid but rather crafted a logo design that suggested a flower in the formation of a swirl featured into the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo is frequently the wrong route and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they wanted to project to their customers.

Arabian steed logo design produced for a horse cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo concept tailored to display the unique physical traits of the Arabian kind of horses. With a different head shape and high tail posture, the Arabian is one of the most quite easily identifiable equine types in the entire world.

Las Cafe, A Salinas Coffee shop logo layout a little dining establishment, style includes a customized manuscript font style which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout contains a changed manuscript typeface which hovers over a team of ornate lines as well as dots.

Logo style for a software designer the layout functions and famous Salinas component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the significance behind a business logo is just as important as how it brands the company it represents.

Progress logo design produced for a Salinasinterior developer, layout attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salinas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Salinas, the characters for letter V and also A in middle of words progressed have actually been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Salinas logo design job was performed for a management expert that aids business professionals to become more effective at supervising people, expectations, and profitability.

A Salinas business logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to sell their secondhand goods to other sports enthusiasts.

I created their Salinas business logo design along with an image which seizes the attention of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo style MQ ranches, this Salinas company logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually created for an Salinas area farm it was really designed for a products broker, and this particular logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected self-confidence, financial success, and prosperity.

 Salinas Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for ostensibly encountering arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Fortunately, in this particular case, I nailed a bullseye with the 1st shot.

Logo developed for using an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular Salinas sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to create a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Electrical sign design for Salinas restaurnat designed by Salinas Sign Business
Salinas logo design and brand identity design for Salinas companies
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,

Logo designed by ImageCo, Salinas, California, CA,

Logo designed by ImageCo, Salinas, California, CA,

Logo designed by ImageCo, Salinas, California, CA,

Logo designed by ImageCo, Salinas, California, CA,

Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,
Logo designed by ImageCo, Salinas, California, CA,