San Bruno Logo Design

Each and every new San Bruno organization realizes that they require a logo, yet few entrepreneurs entirely comprehend the vital role their organization logo will play in their success, or exactly why one logo design works more effectively than another. A logo design has an instant and sustaining effect on the financial success of a company, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help San Bruno businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike created for a San Bruno coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an older section of the city and really wanted to project an old-fashioned feel without coming across as uninteresting or low energy. I fulfilled both of these jobs via creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and also bacteria created for San Bruno clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and effects of diseases, especially the field of medicine that deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and much more unforgettable.

logo style with a leaping eco-friendly frog designed for a household fun center in San Bruno.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - made for San Bruno travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers tend not to capture locations or things but instead convey emotional experiences by means of the pictures they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I attempted to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  San Bruno logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 San Bruno logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and family as well as with folks that they don’t even know so as to get impartial assessments on the value of a design concept. Fortunately, he discussed it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that tend to hire a professional to design their logo design realize how important a logo is for their company so they are way more invested in the outcome. Every logo project has it’s share of obstacles, however the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for San Bruno book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most vital part of a printed book due to the fact that it is often the first thing a person views in the book shop. With respect to a publishing company, it’s the absolute best opportunity they will ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was surely a victory.

 San Bruno logo layout made use of for advertising and a label design for Vintage Instance features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be vintage cases. For this custom logo design I tried to come up with a logo that provided a fluid vintage feel to it and could be used for everything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in San Bruno, layout consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design jobs because it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design includes 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo layout developed for a hair style workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that conveyed an atmosphere of peace and connection for their new hair studio. I created a concept which did not go the obvious course of creating simply a stylized orchid but alternatively designed a logo that suggested a flower in the pattern of a swirl blended into the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately put the emphasis on the emotion that they wanted to project to their patrons.

Arabian equine logo design created for an equine cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design tailored to symbolize the unique physical traits of the Arabian breed of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the highly easily identifiable horse types in the entire world.

Las Cafe logo style a little dining establishment, style consists of a changed manuscript typeface which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style contains a modified manuscript font style which floats above a group of elaborate lines and also dots.

Logo layout for a software developer the design attributes and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the meaning behind a logo design is just as important as how it brands the company it represents.

Evolve logo style created for a San Bruno interior designer, style feature a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Bruno interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site inspections, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Bruno logo design project was undertaken for a management consultant that enables business professionals to become more efficient at handling people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to market their used items to other sports enthusiasts. I tailored their San Bruno business logo dsign utilizing a graphic that grabs the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an San Bruno area farm it was actually devised for a products broker, and this company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a brand mark that projects self-assurance, financial success, and affluence.
Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to create a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.