San Bruno, California Logo Design

Nearly every new San Bruno organization understands that they are in need of a logo, but few new business owners thoroughly realize the vital role their logo design will make in their success, or the reason that one business logo performs more effectively than another. A logo design has an immediate and lasting effect on the prosperity of a company, select the correct one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help San Bruno, California companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be ageless and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo layout of a bicycle produced for a San Bruno, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an old part of the area and hoped to project a retro feel without coming across as boring or low energy. I accomplished both of these tasks by designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is an ageless business image.

medical logo style with a microscope slide as well as bacteria created for San Bruno, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, mainly the field of healthcare that deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and even more meaningful.

logo layout with a leaping eco-friendly frog made for a family members fun facility in San Bruno, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - created for San Bruno, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead convey emotional experiences through the photos they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I made an effort to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Bruno logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 San Bruno logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get objective point of views on the worthiness of a design concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that tend to hire a professional to design their logo design realize how crucial a logo design is for their organization so they are much more invested in the end result. Every logo job possesses it’s portion of challenges, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for San Bruno, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most important part of a printed book considering that it is often the initial thing a person sees in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will likely ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences one of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was undoubtedly a winner.

 San Bruno logo layout made use of for advertising and a tag style for Vintage Situation features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be vintage cases. For this brand concept I tried to come up with a logo that provided a fluid retro feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in San Bruno, California, layout include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design projects because it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design features 4 personalities staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo design produced for a hair layout studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which conveyed a feeling of peace and class for their new hair salon. I created a concept which did not go the obvious direction of crafting simply a stylized orchid but alternatively delivered a logo design that implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is frequently the wrong course and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they wanted to project to their patrons.

Arabian equine logo style developed for a steed ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo design tailored to symbolize the unique physical traits of the Arabian breed of horses. With an unique head shape and very high tail posture, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Cafe logo layout a little dining establishment, layout includes a changed manuscript typeface which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a customized manuscript font style which floats over a group of luxuriant lines as well as dots.

Logo style for a software programmer the design features as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the meaning supporting a logo is equally as important as how it serves the business it represents.

Evolve logo design produced for a San Bruno, California indoor designer, layout function a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Bruno, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site examinations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have actually been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Bruno, California logo design job was completed for a leadership guide that aids business leaders to become more effective at handling people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell off their used goods to other sports enthusiasts. I designed their San Bruno logo dsign with an image which garners the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually designed for an San Bruno, California area farm it was really developed for an investments broker, and this particular logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a brand mark that projected trust, effectiveness, and prosperity.

 San Bruno Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for ostensibly dealing with arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Fortunately, in this case, I struck a bullseye with the first try.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to design a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.