Acute Care 360 ImageCo, San Bruno, California, CA,

ImageCo, San Bruno, California, CA,

Evolv Design logo designed by ImageCo, San Bruno, California, CA,

Red Panda Publishers logo designed by ImageCo, San Bruno, California, CA,

San Bruno, California, CA,

ImageCo, San Bruno, California, CA,
ImageCo, San Bruno, California, CA,

Mid Valley Pathology logo designed by ImageCo, San Bruno, California, CA,

FSA OK logo designed by ImageCo, San Bruno, California, CA,

Emerald Heights logo designed by ImageCo, San Bruno, California, CA,

Club Sapphire logo designed by ImageCo, San Bruno, California, CA,

Downtown Dogs logo designed by ImageCo, San Bruno, California, CA,

School board logo designed by ImageCo, San Bruno, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, San Bruno, California, CA,

Stoney Forensic logo designed by ImageCo, San Bruno, California, CA,

Smart kernels logo designed by ImageCo, San Bruno, California, CA,

STRATEGIES FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to bear in mind that they can’t refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design agency can only be determined by the quality of their portfolio, if the work in their design portfolio does not contain real world samples chances are they will never be able to produce a quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s objective is to mirror your unique vision for your organization. If a designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

San Bruno LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs develop notable brand identities. We have done logo design work for builders, educational institutions, diamond miners, party planners, diners, retailers, and practically every other kind of business concern you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as if it will be employed as an electric sign. As a result of our sign first technique our logo designs can, and have been utilized in everything from fashion labels to billboards. Our sign first method ensures that our logo designs are equally effective whether they are used in television commercials or website headers, they are consistently identifiable, comprehended, and remembered no matter of scale or application.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design companies that you may have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to perform, we do ourselves. Regardless of the kind of project we undertake, logo design, web page, trade show banners, or electric sign, we do not, and never will farm-out our client’s projects to 3rd parties located outside the US. Whenever you call us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and determines the conditions of how you and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

It’s likely that every new San Bruno company realizes that they require a logo, however few new business owners thoroughly comprehend the pivotal role their logo design will make in their success, or precisely why one business logo functions far better than another. A logo design has an immediate and long term effect on the viability of a company, select the right one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help San Bruno businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a glance.
  2. Scalability: from label to retail signs a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a logo needs to be lasting and should feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark and also the act of marking something so that it could be recognized, its origin comes from the mark branded onto livestock. Today a brand signifies pretty much anything with a motive, whether it be earnings or political parties, a brand is an innate aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are each from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s objective is to develop an image that the audience will likely identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody says the names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes people buy those brands. Brand image is why people purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the origin of many branding companies you’ll discover that they are frequently rebranded marketing agencies. When a person states they are in advertising and marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design that helps form the public image of a company, a product or an organization. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, and also pamphlets. Some visual designers also build sites as well as software interfaces. The vital role of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of affecting activities, results and understandings.

select SIGNS & LOGOS

Retro logo design of a bicycle created for a San Bruno coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an older part of the area and wanted to cast a nostalgic vibe without coming across as monotonous or low energy. I fulfilled both of these tasks by means of developing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and also bacteria developed for San Bruno clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and effects of diseases, especially the branch of healthcare that deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and more memorable.

logo style with a leaping eco-friendly frog developed for a family members enjoyable facility in San Bruno.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and also a tree - developed for San Bruno travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences through the photos they capture. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I attempted to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  San Bruno logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 San Bruno logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family as well as with people that they don’t even know so as to get neutral assessments on the benefit of a design. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire an expert to design their business logo understand how essential a logo is for their business so they are much more vested in the outcome. Every logo design job has it’s allotment of challenges, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for San Bruno book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most vital part of a published book considering that it is in most cases the initial thing a person sees in the bookstore. Concerning a publishing company, it’s the absolute best opportunity that they will ever get to advertise their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences 1 of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of flight and it was definitely a victory.

 San Bruno logo style utilized for advertising and marketing and a tag design for Vintage Case includes an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be vintage cases. For this custom logo concept I tried to come up with a logo that provided a fluid retro feel to it and could be used for everything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in San Bruno, style consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo projects due to the fact that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design features 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo style produced for a San Bruno hair layout studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which related a spirit of contentment and connection for their new hair salon. I came up with a concept that did not go the obvious direction of making simply a stylized orchid but instead created a logo design which implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they wanted to forecast to their customers.

Arabian equine logo design produced for a steed cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype design styled to symbolize the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly easily identifiable horse types in the world.

Las Cafe, A San Bruno restaurant logo style a little restaurant, design includes a modified manuscript font which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout includes a customized manuscript font which hovers above a group of ornate lines as well as dots.

Logo design for a software application developer the design attributes and also famous San Bruno element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the substance supporting a logo is equally as important as how it brands the enterprise it stands for.

Advance logo design developed for a San Brunointerior developer, style feature a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Bruno interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in San Bruno, the personalities for letter V as well as A in middle of the word progressed have been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Bruno logo design assignment was completed for a leadership coach that assists business leaders to become more successful at managing people, expectations, and productivity.

A San Bruno business logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand products to other sports enthusiasts.

I designed their San Bruno business logo design using a graphic which seizes the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this San Bruno company logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an San Bruno regional farm it was actually created for a commodities broker, and this logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projects confidence, success, and affluence.

 San Bruno Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for outwardly facing arrow and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the first try.

Logo design designed for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a popular San Bruno sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to produce a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Electrical sign design for San Bruno restaurnat designed by San Bruno Sign Company
San Bruno logo design and brand identity design for San Bruno retailers
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,

Logo designed by ImageCo, San Bruno, California, CA,

Logo designed by ImageCo, San Bruno, California, CA,

Logo designed by ImageCo, San Bruno, California, CA,

Logo designed by ImageCo, San Bruno, California, CA,

Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,
Logo designed by ImageCo, San Bruno, California, CA,