San Carlos Logo Design

Nearly every new San Carlos venture understands that they need a logo, but few new business owners thoroughly comprehend the vital role their business logo can make in their becoming successful, or why one logo works far better than another. A company logo has an immediate and sustaining impact on the success of a company, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help San Carlos businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle produced for a San Carlos coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an old section of town and really wanted to visualize a vintage feel without appearing as stodgy or low energy. I accomplished both of these jobs via creating a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also germs designed for San Carlos clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, especially the field of healthcare that works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and much more meaningful.

logo design with a leaping eco-friendly frog developed for a household fun center in San Carlos.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - developed for San Carlos travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers don’t shoot places or things but rather project emotional experiences by means of the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is representative of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  San Carlos logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 San Carlos logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with folks that they don’t even know so as to get objective viewpoints on the worthiness of a design. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that tend to hire an expert to create their logo design comprehend how crucial a logo is for their company so they are much more invested in the end result. Every logo design job possesses it’s share of obstacles, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for San Carlos book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most vital part of a printed book since it is often the primary thing a person sees in the book shop. With regard to a publisher, it’s the optimal opportunity they will likely ever get to publicize their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases 1 of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was surely a success.

 San Carlos logo design made use of for advertising and marketing and also a label layout for Vintage Instance includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be vintage cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in San Carlos, style consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects due to the fact that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be understood.

Logo design produced for a hair design studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a spirit of ease and elegance for their new hair studio. I created a design which didn’t go the obvious course of making just a stylized orchid but alternatively delivered a company logo that implied a flower in the pattern of a swirl blended in to the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo is usually the incorrect course and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they wanted to transmit to their clients.

Arabian steed logo style produced for a steed cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo design styled to manifest the unique physical traits of the Arabian pedigree of equines. With an unique head form and higher tail posture, the Arabian is one of the very most quite easily identifiable equine breeds in the world.

Las Cafe logo design a tiny restaurant, style contains a changed script font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style includes a changed manuscript font style which hovers over a team of ornate lines as well as dots.

Logo layout for a software designer the design features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it serves the company it represents.

Advance logo design created for a San Carlos interior developer, layout attribute a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Carlos interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have actually been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Carlos logo design job was undertaken for a management consultant that helps business leaders to become more efficient at overseeing people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell their previously owned equipment to other sports enthusiasts. I designed their San Carlos business logo dsign with an image which captures the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an San Carlos regional farm it was really devised for an investments broker, and this particular business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make an identity that projected assurance, success, and affluence.
Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to develop a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.