Acute Care 360 ImageCo, San Carlos, California, CA,

ImageCo, San Carlos, California, CA,

Evolv Design logo designed by ImageCo, San Carlos, California, CA,

Red Panda Publishers logo designed by ImageCo, San Carlos, California, CA,

San Carlos, California, CA,

ImageCo, San Carlos, California, CA,
ImageCo, San Carlos, California, CA,

Mid Valley Pathology logo designed by ImageCo, San Carlos, California, CA,

FSA OK logo designed by ImageCo, San Carlos, California, CA,

Emerald Heights logo designed by ImageCo, San Carlos, California, CA,

Club Sapphire logo designed by ImageCo, San Carlos, California, CA,

Downtown Dogs logo designed by ImageCo, San Carlos, California, CA,

School board logo designed by ImageCo, San Carlos, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, San Carlos, California, CA,

Stoney Forensic logo designed by ImageCo, San Carlos, California, CA,

Smart kernels logo designed by ImageCo, San Carlos, California, CA,

POINTERS ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design company presents a money back guarantee try to keep in mind that they can not refund the time you commit which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design agency can only be evaluated from the quality of their design work, if the work in their portfolio doesn’t contain real world examples odds are they won’t be able to produce a quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to reflect your personal vision for your business. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.

San Carlos LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds establish notable brand identities. We’ve undertaken brand design work for ranchers, schools, heart surgeons, wedding singers, cafes, retail stores, and practically every other kind of business you can imagine. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electric sign. Because of our sign first technique our brand identity designs can, and have been used in everything from fashion labels to electrical signs. Our sign first method insures that our logos are equally reliable whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and remembered no matter of scale or function.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design agencies that you probably have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to do, we perform in-house. Irrespective of the type of project we take on, brand identity design, web site, trade show exhibit, or retail sign, we do not, and never will job-out our client’s work to agencies based outside the US. When you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not an agent that increases the price of your design project and dictates the terms of how my customers and I do business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Every new San Carlos organization knows they probably need a logo, but few new business owners fully realize the pivotal role their business logo will perform in their financial success, or precisely why one business logo performs far better than another. A logo has an instant and sustaining influence on the prosperity of a company, pick the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help San Carlos businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they represent.
  5. Relevance: a company logo must be lasting and should feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It is a verb and also a noun, it is an identifying mark as well as the process of denoting something so that it could be identified, its foundation originates from the mark branded onto animals. Nowadays a brand indicates basically anything with a motive, regardless of whether it be earnings or politics, a brand is an innate aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are all from the same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s goal is to develop an image that the target market will connect to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone states the names Ferrari or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people purchase those brands. Brand image is why individuals identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the origin of many branding companies you’ll find that they are often re-branded marketing and advertising companies. When someone claims they are in advertising and marketing most individuals will likely have an idea about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a kind of visual design which helps form the perception of a company, a product or an organization. Brand identity designers create logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, as well as sales brochures. Some identity designers also build websites and also software interfaces. The essential duty of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of affecting actions, results and also understandings.

Featured logos & signs

Retro logo style of a bike created for a San Carlos coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older part of the area and really wanted to visualize a vintage atmosphere without coming across as monotonous or low energy. I fulfilled both of these jobs by means of creating a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and bacteria developed for San Carlos clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and consequences of diseases, mainly the field of medicine which deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and even more meaningful.

logo style with a leaping eco-friendly frog designed for a family members enjoyable center in San Carlos.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and a tree - designed for San Carlos traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but rather project emotional experiences through the images they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Carlos logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 San Carlos logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get honest viewpoints on the merit of a design concept. Fortunately, he shared it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo design recognize how vital a logo design is for their company so they are much more invested in the outcome. Every logo project has it’s share of hurdles, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for San Carlos publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most vital part of a printed book since it is in most cases the first thing a person views in the bookstore. Concerning a publishing company, it’s the best opportunity they will ever get to publicize their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases 1 of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was definitely a winner.

 San Carlos logo layout made use of for advertising as well as a label layout for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be much older cases. For this custom logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in San Carlos, layout include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo jobs considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout produced for a San Carlos hair style workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related a feeling of contentment and class for their new hair salon. I came up with a concept which didn’t go the obvious path of creating simply a stylized orchid but instead crafted a company logo which implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead laid the focus on the feeling that they wanted to forecast to their patrons.

Arabian steed logo layout produced for a horse ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original custom logo concept customized to epitomize the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and very high tail posture, the Arabian is one of the highly easily identifiable equine breeds in the entire world.

Las Cafe, A San Carlos restaurant logo layout a small dining establishment, design contains a customized manuscript typeface which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design contains a changed manuscript font which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software designer the design attributes and also renowned San Carlos element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the business it represents.

Evolve logo style developed for a San Carlosinterior developer, design feature a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Carlos interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions in San Carlos, the personalities for letter V as well as A in center of words progressed have been modified to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Carlos logo design project was completed for a leadership coach that aids business leaders to develop into more efficient at managing people, expectations, and productivity.

A San Carlos business logo design featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell their used equipment to other sports enthusiasts.

I designed their San Carlos business logo design using a graphic that pulls in the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this San Carlos company logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually designed for an San Carlos area farm it was actually created for a commodities broker, and this business logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a graphic that projects assurance, success, and prosperity.

 San Carlos Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for outwardly facing arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Luckily, in this instance, I hit a bullseye with the very first shot.

Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is similar to a popular San Carlos sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the business owner to develop a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Electrical sign design for San Carlos restaurnat designed by San Carlos Sign Business
San Carlos logo design and brand identity design for San Carlos businesses
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,

Logo designed by ImageCo, San Carlos, California, CA,

Logo designed by ImageCo, San Carlos, California, CA,

Logo designed by ImageCo, San Carlos, California, CA,

Logo designed by ImageCo, San Carlos, California, CA,

Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,
Logo designed by ImageCo, San Carlos, California, CA,