San Carlos, California Logo Design

Each and every new San Carlos business understands that they are in need of a logo, but few entrepreneurs entirely understand the essential role their logo can take in their financial success, or precisely why one logo design performs more effectively than another. A logo design has an instant and long term influence on the success of a business, select the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help San Carlos, California businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo should be lasting and will feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a San Carlos, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an older part of the city and wanted to visualize a nostalgic tone without coming across as uninteresting or low energy. I fulfilled both of these jobs by creating a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide as well as bacteria developed for San Carlos, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, mainly the branch of medicine which works with the clinical examination of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and much more meaningful.

logo layout with a leaping environment-friendly frog developed for a household enjoyable center in San Carlos, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, as well as a tree - created for San Carlos, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession because travel photographers tend not to capture locations or things but rather communicate emotional journeys through the photos they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I made an effort to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Carlos logo but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 San Carlos logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, even though he liked the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the worthiness of a design concept. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird creature in the design world because the people that are inclined to hire a professional to create their business logo realize how vital a logo is for their business so they are way more invested in the outcome. Every logo design job possesses it’s portion of challenges, but the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for San Carlos, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most crucial part of a printed book since it is often the primary thing a person sees in the bookstore. Concerning a publishing company, it’s the optimal opportunity that they will ever get to spotlight their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances one of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was certainly a victory.

 San Carlos logo layout used for advertising as well as a tag style for Vintage Situation features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be much older cases. For this custom logo concept I tried to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a website to a label on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in San Carlos, California, style consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo projects due to the fact that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the very same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 characters startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be understood.

Logo design created for a hair design workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated an atmosphere of serenity and elegance for their new hair studio. I came up with a concept which did not go the obvious course of crafting merely a stylized orchid but instead designed a logo which implied a flower in the formation of a swirl incorporated into the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is generally the wrong path and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they wanted to project to their patrons.

Arabian equine logo style created for a steed cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo design tailored to embody the unique physical traits of the Arabian breed of horses. With an unique head shape and higher tail posture, the Arabian is one of the very most immediately recognizable horse lineages in the world.

Las Coffee shop logo layout a little dining establishment, layout consists of a customized script font which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout includes a modified manuscript typeface which floats above a team of elaborate lines as well as dots.

Logo style for a software application programmer the style features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the meaning behind a company logo is just as important as how it serves the company it represents.

Evolve logo design developed for a San Carlos, California indoor developer, layout attribute a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Carlos, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Carlos, California logo design project was carried out for a leadership consultant that helps business leaders to develop into more successful at handling people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell off their pre-owned items to other sports enthusiasts. I created their San Carlos logo design dsign using a graphic which garners the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an San Carlos, California regional farm it was in reality devised for a products broker, and this particular business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a brand mark that projects confidence, success, and opulence.

 San Carlos Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for outwardly facing arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the very first shot.

Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to create a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.