San Clemente, California Logo Design

Every new San Clemente business realizes that they are in need of a logo, however few entrepreneurs thoroughly realize the pivotal role their logo design will make in their becoming successful, or exactly why one logo design functions more effectively than another. A company logo has a critical and long term influence on the growth of a company, select the right one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help San Clemente, California businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be enduring and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bike created for a San Clemente, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an older part of town and wanted to cast a vintage tone without appearing as stodgy or low energy. I fulfilled the two jobs by designing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and also germs designed for San Clemente, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, especially the branch of medicine that deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and more memorable.

logo design with a jumping eco-friendly frog created for a family enjoyable facility in San Clemente, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and a tree - made for San Clemente, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t capture locations or things but rather reveal emotional journeys by means of the photos they record. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  San Clemente logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 San Clemente logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, while he loved the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this particular variety of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family as well as with people that they don’t even know so as to get unprejudiced opinions on the worthiness of a concept. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that have a tendency to hire a professional to design their business logo comprehend how vital a logo is for their organization so they are much more vested in the outcome. Every logo job has it’s allotment of challenges, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for San Clemente, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most important part of a printed book since it is in most cases the primary thing a person sees in the book store. Regarding a publisher, it’s the optimal opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases one of the things folks tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a victory.

 San Clemente logo design used for advertising and a label style for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be vintage cases. For this brand design I sought to come up with a logo that possessed a fluid retro feel to it and could easily be used for everything from a website to a label on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in San Clemente, California, style include an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs considering that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo features 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo design produced for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that carried an atmosphere of ease and class for their new hair salon. I came up with a concept which did not go the obvious route of creating merely a stylized orchid but instead designed a company logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but instead placed the attention on the feeling that they really wanted to project to their customers.

Arabian equine logo design created for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo concept tailored to embody the unique physical traits of the Arabian kind of equines. By having a different head shape and higher tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the entire world.

Las Cafe logo style a small dining establishment, style consists of a modified script font which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style includes a modified script font which hovers over a group of ornate lines and dots.

Logo layout for a software program designer the design attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the substance supporting a logo is just as important as how it brands the company it represents.

Evolve logo style developed for a San Clemente, California indoor designer, style feature a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Clemente, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have actually been modified to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Clemente, California logo design project was performed for a management guide that assists business leaders to become more successful at overseeing people, expectations, and productivity.
A logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their secondhand products to other sports enthusiasts. I designed their San Clemente business logo dsign utilizing an illustration which grabs the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an San Clemente, California area farm it was actually designed for an investments broker, and this logo design was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a image that projects assurance, effectiveness, and opulence.

 San Clemente Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for ostensibly dealing with arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this instance, I struck a bullseye with the first shot.

Logo made for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to design a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.