San Clemente Logo Design

Every new San Clemente business understands that they are in need of a logo, yet few new business owners thoroughly understand the pivotal role their company logo will play in their financial success, or why one logo works far better than another. A logo has an instant and sustaining impact on the prosperity of a company, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the life of a business. The logos presented in the ImageCo portfolio help San Clemente companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo needs to be ageless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike developed for a San Clemente coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an older section of the community and wished to visualize an old-fashioned feel without appearing as monotonous or low energy. I accomplished both jobs by developing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and also germs developed for San Clemente clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, mainly the field of medicine which works with the clinical examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and more unforgettable.

logo design with a leaping eco-friendly frog developed for a family fun center in San Clemente.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - developed for San Clemente travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area because travel photographers tend not to capture locations or things but instead project emotional experiences by means of the photos they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  San Clemente logo but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 San Clemente logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family as well as with people that they don’t even know so as to get unbiased point of views on the merit of a design concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo recognize how essential a logo design is for their business so they are much more invested in the result. Every logo job has it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for San Clemente publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most important part of a published book due to the fact that it is usually the primary thing a person views in the bookstore. With regard to a publishing company, it’s the absolute best opportunity that they will ever get to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances one of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was certainly a winner.

 San Clemente logo layout made use of for advertising and a tag style for Vintage Situation includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be antique cases. For this business logo design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for anything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in San Clemente, style include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo projects due to the fact that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their advertising in the same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design features 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo design produced for a hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which conveyed a sense of serenity and connection for their new hair studio. I came up with a concept that didn’t go the obvious direction of crafting just a stylized orchid but rather delivered a business logo that suggested a flower in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a business logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately placed the emphasis on the feeling that they wanted to transmit to their customers.

Arabian equine logo layout created for an equine ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo concept tailored to epitomize the unique physical traits of the Arabian pedigree of equines. By having a different head form and higher tail carriage, the Arabian is one of the very most immediately recognizable equine types in the whole world.

Las Coffee shop logo design a small restaurant, design includes a customized manuscript font which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design contains a modified manuscript font which hovers above a group of luxuriant lines and also dots.

Logo design for a software programmer the style attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the symbolism behind a logo is just as important as how it brands the business it represents.

Progress logo design developed for a San Clemente indoor designer, style feature a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Clemente interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Clemente logo design project was carried out for a leadership expert that aids business professionals to become more successful at supervising people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their previously owned products to other sports enthusiasts. I created their San Clemente logo design dsign using an illustration that garners the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an San Clemente regional farm it was really devised for a commodities broker, and this particular business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a graphic that projected confidence, financial success, and affluence.
Logo made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the business owner to develop a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.