Acute Care 360 ImageCo, San Diego, California, CA,

ImageCo, San Diego, California, CA,

Evolv Design logo designed by ImageCo, San Diego, California, CA,

Red Panda Publishers logo designed by ImageCo, San Diego, California, CA,

San Diego, California, CA,

ImageCo, San Diego, California, CA,
ImageCo, San Diego, California, CA,

Mid Valley Pathology logo designed by ImageCo, San Diego, California, CA,

FSA OK logo designed by ImageCo, San Diego, California, CA,

Emerald Heights logo designed by ImageCo, San Diego, California, CA,

Club Sapphire logo designed by ImageCo, San Diego, California, CA,

Downtown Dogs logo designed by ImageCo, San Diego, California, CA,

School board logo designed by ImageCo, San Diego, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, San Diego, California, CA,

Stoney Forensic logo designed by ImageCo, San Diego, California, CA,

Smart kernels logo designed by ImageCo, San Diego, California, CA,

POINTERS FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to remember that they simply cannot reimburse the time you invest which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design agency can only be evaluated by the quality of their design work, if the work in their design portfolio does not feature real world samples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to mirror your personal vision for your business. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how soon they can get paid.

San Diego LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners develop unforgettable brands. We’ve done brand design work for mechanics, schools, heart surgeons, party planners, coffee roasters, retailers, and just about every other kind of business concern you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be employed as an electric sign. Because of our sign first technique our logo designs can, and have been used in everything from fashion labels to neon signs. Our sign first method ensures that our logo designs are just as effective whether they are used in TV commercials or website apps, they are consistently recognizable, understood, and always remembered regardless of scale or function.

American Made ★ Design

The thing which truly sets ImageCo apart from other design agencies that you probably have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we perform in-house. No matter the type of design project we take on, business logo, web site, trade show booth, or commercial sign, we do not, and never will contract out our client’s work to contractors based outside the US. When you call us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and dictates the conditions of how we do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Every new San Diego company knows they require a logo, yet few start-ups entirely understand the pivotal role their logo can make in their success, or exactly why one logo functions more effectively than another. A business logo has an instant and sustaining impact on the prosperity of a company, pick the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help San Diego companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they represent.
  5. Relevance: a logo design needs to be ageless and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s a verb as well as a noun, it’s an identifying mark and also the act of marking something so that it can be identified, its genesis comes from the brand branded onto livestock. Nowadays a brand signifies pretty much anything with an objective, regardless of whether it be earnings or political parties, a brand is an inherent aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are each from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target audience, it’s goal is to produce a mental image that the target market can identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When somebody states the brand names Ferrari or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes people buy those brands. Brand image is why individuals purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the history of most branding companies you’ll discover that they are frequently rebranded advertising agencies. When someone claims they are in advertising and marketing most individuals will likely have an idea about what they do. However when someone states “I am in branding”… it just sounds more attractive, maybe it’s since lots of people do not understand what it suggests to be in branding so it comes off as mysterious and even sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or business that affect understandings. This mainly includes the name, the logo, the product packaging, the colors utilized however can additionally consist of audio, lighting, texture, signage, just about anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a kind of visual design that helps form the perception of a firm, a product or an organization. Brand identity designers develop logo designs, sign designs, product packaging, and also collateral products such as business cards, stationery, and sales brochures. Some visual designers also design sites and software interfaces. The important function of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of influencing actions, results as well as perceptions.

Featured signs/logos

Retro logo design of a bike developed for a San Diego coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older section of the community and really wanted to project an old-fashioned tone without appearing as monotonous or low energy. I achieved both tasks by means of designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and germs made for San Diego medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, especially the field of medicine which deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and much more meaningful.

logo layout with a jumping eco-friendly frog created for a family members fun facility in San Diego.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - designed for San Diego traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but instead convey emotional journeys by means of the photos they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  San Diego logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 San Diego logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get neutral opinions on the value of a design concept. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that are inclined to hire an expert to create their logo realize how vital a logo design is for their company so they are much more invested in the result. Every logo job has it’s portion of obstacles, but the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for San Diego publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most essential part of a printed book because it is often the very first thing a person views in the bookstore. For a publishing company, it’s the absolute best opportunity they will likely ever have to promote their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances 1 of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was definitely a success.

 San Diego logo design utilized for advertising as well as a tag layout for Vintage Instance features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be vintage cases. For this business logo concept I tried to come up with a logo that had a fluid retro feel to it and could be used for everything from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in San Diego, style consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo projects considering that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo style produced for a San Diego hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which communicated a sense of contentment and class for their new hair studio. I created a concept that didn’t go the obvious direction of making simply a stylized orchid but instead crafted a business logo which suggested a flower in the formation of a swirl blended in to the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they wanted to forecast to their patrons.

Arabian horse logo style produced for a horse cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo concept fashioned to embody the unique physical traits of the Arabian breed of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the highly immediately recognizable horse lineages in the entire world.

Las Cafe, A San Diego Coffee shop logo layout a little restaurant, layout consists of a changed script font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design contains a modified manuscript typeface which hovers over a team of elaborate lines and dots.

Logo layout for a software programmer the style functions and also iconic San Diego component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the symbolism behind a logo design is equally as important as how it serves the enterprise it represents.

Advance logo design produced for a San Diegoindoor designer, style feature a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Diego interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in San Diego, the personalities for letter V as well as A in center of words advanced have actually been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Diego logo design assignment was undertaken for a leadership expert that assists business professionals to become more successful at supervising people, expectations, and productivity.

A San Diego business logo design including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their used equipment to other sports enthusiasts.

I tailored their San Diego business logo design utilizing a graphic which captures the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this San Diego company logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really developed for an San Diego area farm it was really devised for a products broker, and this company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a graphic that projects self-assurance, financial success, and opulence.

 San Diego Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for ostensibly encountering arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the 1st try.

Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous San Diego sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to produce a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Electrical sign design for San Diego restaurnat designed by San Diego Sign Company
San Diego logo design and brand identity design for San Diego companies
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,

Logo designed by ImageCo, San Diego, California, CA,

Logo designed by ImageCo, San Diego, California, CA,

Logo designed by ImageCo, San Diego, California, CA,

Logo designed by ImageCo, San Diego, California, CA,

Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,
Logo designed by ImageCo, San Diego, California, CA,