San Diego Logo Design

Every new San Diego organization knows they need a logo, however few entrepreneurs fully are aware of the key role their logo will take in their financial success, or precisely why one logo functions better than another. A logo has a critical and lasting impact on the financial success of a business, pick the correct one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help San Diego businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle developed for a San Diego coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening in an old part of the town and really wanted to cast a nostalgic feel without appearing as monotonous or low energy. I accomplished each of the jobs via developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also germs created for San Diego medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and consequences of diseases, mainly the branch of healthcare that deals with the clinical examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and even more memorable.

logo layout with a jumping green frog created for a family enjoyable facility in San Diego.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for San Diego traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but instead reveal emotional experiences by means of the pictures they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  San Diego logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 San Diego logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family members as well as with individuals that they don’t even know so as to get neutral opinions on the worthiness of a design. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to design their logo design realize how crucial a logo is for their organization so they are way more vested in the result. Every logo job has it’s portion of difficulties, however the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for San Diego book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most necessary part of a published book since it is usually the first thing a person sees in the book shop. Regarding a publisher, it’s the optimal opportunity they will ever have to spotlight their label and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases 1 of the things people tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of air travel and it was certainly a victory.

 San Diego logo design made use of for marketing as well as a tag design for Vintage Case features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be much older cases. For this logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be used for everything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in San Diego, layout include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects considering that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 personalities startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style developed for a hair style workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated a feeling of simplicity and class for their new hair salon. I created a design that did not go the obvious direction of designing simply a stylized orchid but instead designed a business logo which implied a flower in the formation of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they wanted to project to their clients.

Arabian horse logo style developed for an equine cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo concept customized to illustrate the unique physical traits of the Arabian kind of horses. By having a distinctive head form and higher tail posture, the Arabian is one of the most easily recognizable equine types in the world.

Las Coffee shop logo layout a little restaurant, style consists of a modified script typeface which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design includes a modified manuscript typeface which floats over a team of elaborate lines as well as dots.

Logo layout for a software application programmer the design functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in quite a few cases the substance supporting a company logo is equally as important as how it brands the company it stands for.

Develop logo layout produced for a San Diego interior developer, design attribute a series of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Diego interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Diego logo design job was undertaken for a leadership coach that aids business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their used equipment to other sports enthusiasts. I tailored their San Diego business logo dsign using a graphic that garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually developed for an San Diego regional farm it was really devised for an investments broker, and this business logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce an identity that projects assurance, success, and opulence.
Logo design created for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to produce a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.