San Diego, California Logo Design

Each and every new San Diego company realizes that they require a logo, however few entrepreneurs entirely are aware of the pivotal role their business logo will perform in their becoming successful, or why one logo design works better than another. A logo has an instant and long term effect on the financial success of a company, pick the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help San Diego, California businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a San Diego, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older part of the city and wished to visualize an old-fashioned atmosphere without coming across as monotonous or low energy. I fulfilled both of these tasks by means of designing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscope slide and bacteria made for San Diego, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, especially the field of healthcare that deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and more unforgettable.

logo design with a jumping eco-friendly frog developed for a household enjoyable facility in San Diego, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - designed for San Diego, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the images they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I tried to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  San Diego logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 San Diego logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this specific type of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced opinions on the worthiness of a design concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to create their logo comprehend how essential a logo design is for their company so they are way more invested in the final result. Every logo design project possesses it’s share of challenges, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for San Diego, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most critical part of a printed book since it is in most cases the primary thing a person sees in the bookstore. Regarding a publisher, it’s the most ideal opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many instances 1 of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a spirit of airline flight and it was definitely a success.

 San Diego logo layout made use of for advertising and a tag layout for Vintage Instance includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which appeared to be much older cases. For this custom logo design I tried to come up with a logo that had a fluid vintage feel to it and could easily be utilized for everything from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in San Diego, California, design include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs because it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo design developed for a hair style workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which projected a spirit of contentment and class for their new hair studio. I created a concept which did not go the obvious course of crafting merely a stylized orchid but rather designed a company logo which implied a flower in the formation of a swirl integrated in to the letter O in the name and by putting attention on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in creating a company logo is generally the wrong course and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they wanted to forecast to their clients.

Arabian horse logo design produced for a horse ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo design tailored to exemplify the unique physical traits of the Arabian type of horses. By having a different head form and higher tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the world.

Las Cafe logo style a tiny dining establishment, style contains a changed script typeface which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout contains a modified script typeface which hovers above a group of ornate lines as well as dots.

Logo layout for a software developer the layout features and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the symbolism behind a company logo is just as important as how it brands the organization it stands for.

Advance logo style produced for a San Diego, California indoor designer, design function a series of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Diego, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in center of the word progressed have been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Diego, California logo design job was completed for a management coach that aids business leaders to develop into more successful at managing people, expectations, and profitability.
A logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their secondhand products to other sports enthusiasts. I designed their San Diego business logo dsign utilizing a graphic which grabs the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an San Diego, California area farm it was actually created for a products broker, and this logo design was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a image that projected confidence, success, and opulence.

 San Diego Logo design for a nonprofit, Transforming Point Solutions - the logo style function for outwardly encountering arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Luckily, in this case, I nailed a bullseye with the very first go.

Logo design developed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to develop a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.