San Francisco Logo Design

Each and every new San Francisco organization understands that they are in need of a logo, yet few new business owners thoroughly recognize the crucial role their logo will make in their success, or why one business logo functions more effectively than another. A logo has an instant and sustaining impact on the success of a business, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help San Francisco companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle developed for a San Francisco coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening in an old part of the city and wished to visualize a retro atmosphere without appearing as monotonous or low energy. I achieved both jobs via creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and germs created for San Francisco clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, especially the field of healthcare which deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and much more unforgettable.

logo style with a leaping green frog developed for a family members fun center in San Francisco.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and a tree - created for San Francisco travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional journeys by means of the pictures they capture. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Francisco logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 San Francisco logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family as well as with folks that they don’t actually know so as to get objective viewpoints on the benefit of a design. Fortunately, he discussed it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to create their logo design recognize how crucial a logo design is for their business so they are way more invested in the outcome. Every logo design job possesses it’s portion of obstacles, however the largest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for San Francisco book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most vital part of a printed book because it is in most cases the primary thing a person sees in the bookstore. Concerning a publisher, it’s the absolute best opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences 1 of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was definitely a success.

 San Francisco logo layout made use of for advertising and marketing and a tag design for Vintage Situation includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be vintage cases. For this brand concept I sought to come up with a logo that provided a fluid old style feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in San Francisco, design consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the exact same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo features 4 personalities staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo style developed for a hair layout workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a feeling of serenity and class for their new hair studio. I came up with a concept that didn’t go the obvious course of designing merely a stylized orchid but instead created a company logo that suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a business logo is generally the wrong direction and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they wanted to forecast to their clients.

Arabian equine logo layout created for an equine ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand design styled to embody the unique physical traits of the Arabian kind of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the most easily identifiable horse types in the whole world.

Las Coffee shop logo style a little restaurant, style includes a modified manuscript font style which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style consists of a changed script typeface which hovers over a team of elaborate lines and also dots.

Logo design for a software programmer the design attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the meaning behind a business logo is equally as important as how it serves the company it represents.

Progress logo style created for a San Francisco interior designer, layout function a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Francisco interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have actually been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Francisco logo design job was completed for a leadership expert that assists business professionals to become more effective at managing people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell their used items to other sports enthusiasts. I designed their San Francisco logo dsign along with a graphic which garners the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an San Francisco area farm it was really designed for a commodities broker, and this trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projected confidence, success, and luxury.
Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to produce a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.