San Francisco, California Logo Design

Each and every new San Francisco venture realizes that they need a logo, but few new business owners fully recognize the crucial role their logo can play in their financial success, or exactly why one logo performs better than another. A logo has a critical and sustaining influence on the growth of a business, select the right one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the longevity of an organization.

The logos featured in the ImageCo portfolio help San Francisco, California companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a San Francisco, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an older section of the city and really wanted to project a retro vibe without coming across as monotonous or low energy. I achieved both tasks via developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as germs designed for San Francisco, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and consequences of diseases, mainly the branch of medicine which deals with the laboratory examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and more meaningful.

logo layout with a jumping environment-friendly frog developed for a family fun center in San Francisco, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and a tree - developed for San Francisco, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather project emotional journeys through the pictures they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Francisco logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 San Francisco logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, while he liked the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get neutral judgements on the worthiness of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that tend to hire an expert to design their logo design comprehend how important a logo design is for their business so they are way more vested in the final result. Every logo design project possesses it’s share of difficulties, however the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for San Francisco, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most critical part of a printed book considering that it is in most cases the very first thing a person views in the bookstore. Regarding a publisher, it’s the most ideal opportunity that they will likely ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was certainly a victory.

 San Francisco logo style made use of for advertising and marketing as well as a label design for Vintage Instance includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be older cases. For this business logo design I attempted to come up with a logo that offered a fluid vintage feel to it and could be utilized for every thing from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in San Francisco, California, layout include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo projects because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design includes 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo layout created for a hair style workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which projected a spirit of calmness and connection for their new hair salon. I created a concept which didn’t go the obvious route of designing simply a stylized orchid but rather designed a business logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is usually the incorrect course and in this case, the design ended up not being about the flower but instead laid the importance on the feeling that they wanted to forecast to their patrons.

Arabian equine logo design produced for an equine cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo design tailored to exemplify the unique physical traits of the Arabian kind of equines. By having a distinctive head form and higher tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the entire world.

Las Coffee shop logo design a tiny dining establishment, design consists of a modified script typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design consists of a customized manuscript typeface which floats above a team of luxuriant lines as well as dots.

Logo design for a software program developer the style features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the meaning behind a logo design is just as important as how it serves the organization it represents.

Evolve logo style produced for a San Francisco, California indoor developer, style feature a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Francisco, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location assessments, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Francisco, California logo design project was done for a leadership guide that enables business leaders to develop into more effective at handling people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to market their used products to other sports enthusiasts. I created their San Francisco business logo dsign along with a graphic which grabs the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really composed for an San Francisco, California regional farm it was actually designed for an investments broker, and this logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a graphic that projected esteem, financial success, and affluence.

 San Francisco Logo design for a nonprofit, Transforming Point Solutions - the logo layout function for ostensibly encountering arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Luckily, in this particular case, I struck a bullseye with the first shot.

Logo created for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to create a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.