Acute Care 360 ImageCo, San Francisco, California, CA,

ImageCo, San Francisco, California, CA,

Evolv Design logo designed by ImageCo, San Francisco, California, CA,

Red Panda Publishers logo designed by ImageCo, San Francisco, California, CA,

San Francisco, California, CA,

ImageCo, San Francisco, California, CA,
ImageCo, San Francisco, California, CA,

Mid Valley Pathology logo designed by ImageCo, San Francisco, California, CA,

FSA OK logo designed by ImageCo, San Francisco, California, CA,

Emerald Heights logo designed by ImageCo, San Francisco, California, CA,

Club Sapphire logo designed by ImageCo, San Francisco, California, CA,

Downtown Dogs logo designed by ImageCo, San Francisco, California, CA,

School board logo designed by ImageCo, San Francisco, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, San Francisco, California, CA,

Stoney Forensic logo designed by ImageCo, San Francisco, California, CA,

Smart kernels logo designed by ImageCo, San Francisco, California, CA,

TIPS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to keep in mind that they can’t refund the time you invest which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be evaluated by the quality of their portfolio, if the work in their design portfolio doesn’t contain real world samples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to echo your unique vision for your business. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how quickly they can get paid.

San Francisco LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs grow unforgettable brands. We have done branding work for farmers, schools, heart surgeons, party planners, coffee shops, retailers, and just about every other kind of business concern you can think of. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as though it will be utilized as an electrical sign. Because of our sign first technique our identity designs can, and have been used in everything from fashion labels to neon signs. Our sign first technique guarantees that our logo designs are just as successful whether they are used in television commercials or website headers, they are consistently recognizable, understood, and remembered irrespective of scale or use.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design firms that you may have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to perform, we perform in-house. Regardless of the kind of design project we undertake, business logo, web page, trade show exhibition, or electrical sign, we do not, and never will farm-out our client’s work to agencies based outside the US. When you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and imposes the conditions of how we conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Every new San Francisco business realizes that they require a logo, yet few new business owners thoroughly understand the vital role their organization’s logo will play in their success, or why one business logo performs more effectively than another. A logo has an instant and sustaining influence on the financial success of a business, select the right one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help San Francisco businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a look.
  2. Scalability: from clothing labels to posters a scalable logo will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a logo should be enduring and will feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It is both a verb and a noun, it is an identifying mark and also the act of noting something to ensure that it could be recognized, its origin originates from the brand burned onto animals. Nowadays a brand indicates practically anything with an objective, whether it be earnings or politics, a brand is an intrinsic aspect of defining the value of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are all from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target audience, it’s goal is to develop a mental image that the audience will likely relate to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When someone says the brand names Ferrari or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people purchase those brands. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the history of a lot of branding companies you’ll find that they are frequently re-branded advertising and marketing agencies. When a person says they are in advertising and marketing many people will likely have a preconceived notion about what they do. However when someone says “I’m in branding”… it just seems more attractive, possibly it’s because most individuals do not recognize what it implies to be in branding so it comes off as mysterious and even sexy.

Brand Identity – Is an inclusive term that defines the visual components of a product or agency that affect understandings. This mainly consists of the name, the logo design, the product packaging, the colors used but can also consist of sound, lights, texture, signs, just about anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a type of visual design that helps form the image of a firm, a product or a business. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral products such as cards, stationery, as well as sales brochures. Some visual designers also develop web sites and software interfaces. The important function of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of affecting actions, end results as well as assumptions.

Featured signs/logos

Retro logo layout of a bicycle produced for a San Francisco coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening up in an old section of the town and wished to cast a nostalgic vibe without appearing as monotonous or low energy. I fulfilled both of these jobs by means of designing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide as well as bacteria designed for San Francisco medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and consequences of diseases, especially the field of healthcare which works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and much more meaningful.

logo design with a leaping green frog created for a household fun facility in San Francisco.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - made for San Francisco travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the pictures they capture. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Francisco logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 San Francisco logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this specific type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get honest judgements on the value of a concept. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their business logo understand how vital a logo is for their organization so they are much more vested in the end result. Every logo design job has it’s portion of hurdles, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for San Francisco publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most critical part of a published book given that it is often the primary thing a person sees in the book store. Regarding a publishing company, it’s the best opportunity they will likely ever have to advertise their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances 1 of the traits consumers often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was definitely a victory.

 San Francisco logo layout utilized for marketing and also a label layout for Vintage Instance features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be vintage cases. For this custom logo concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in San Francisco, layout include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo jobs because it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design features 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo design created for a San Francisco hair layout studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a sense of relaxation and connection for their new hair studio. I came up with a concept that didn’t go the obvious course of designing merely a stylized orchid but instead designed a business logo that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they really wanted to project to their customers.

Arabian steed logo layout created for a horse ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo concept customized to display the unique physical traits of the Arabian breed of equines. By having a different head shape and very high tail carriage, the Arabian is one of the highly easily recognizable equine breeds in the entire world.

Las Cafe, A San Francisco Coffee shop logo layout a little restaurant, layout consists of a modified script font which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design includes a changed script font style which hovers over a team of ornate lines and also dots.

Logo style for a software program designer the style functions and renowned San Francisco aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the significance supporting a logo is just as important as how it brands the enterprise it represents.

Develop logo style produced for a San Franciscointerior developer, layout attribute a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Francisco interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in San Francisco, the characters for letter V and also A in center of words advanced have been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Francisco logo design job was performed for a management advisor that helps business leaders to develop into more effective at managing people, expectations, and profitability.

A San Francisco business logo style including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a spot to sell off their used equipment to other sports enthusiasts.

I created their San Francisco business logo design with a graphic which seizes the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo layout MQ ranches, this San Francisco company logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually composed for an San Francisco area farm it was in reality designed for a commodities broker, and this particular logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a brand mark that projected confidence, financial success, and prosperity.

 San Francisco Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for outwardly encountering arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the first go.

Logo created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular San Francisco sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to create a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Electrical sign design for San Francisco restaurnat designed by San Francisco Sign Shop
San Francisco logo design and brand identity design for San Francisco businesses
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,

Logo designed by ImageCo, San Francisco, California, CA,

Logo designed by ImageCo, San Francisco, California, CA,

Logo designed by ImageCo, San Francisco, California, CA,

Logo designed by ImageCo, San Francisco, California, CA,

Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,
Logo designed by ImageCo, San Francisco, California, CA,